How to Tell if You’re Wasting Money on Google Ads
QuanticMind
NOVEMBER 1, 2018
Say, for example, you have a modestly simple program with 5,000 keywords and 10 retargeting lists. In this case, we recommend looking at percentage of the long tail keywords with clicks. Non-brand head terms are expensive in this space, so the more you can extract value from the long tail, the better.
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