Getting Started with Lead Segmentation in B2B Marketing (+ Free Webinar)
Leadspace
SEPTEMBER 8, 2019
In the age of big data, marketers who have a handle on their lead data are able to segment leads into specified groups and then target each group with customized content and messaging. But it is key is to focus on what benefit of segmentation is the most important for you. Some, however, struggle with where to begin.
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