Remove long-tail
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Using Noindex, Nofollow HTML Metatags: How to Tell Google Not to Index a Page in Search

Hubspot

What's worse, you may even find that some of your highest ranking pages for some of your long-tail keywords might be your thank-you pages -- which means you could be inviting hundreds of potential leads to bypass your lead-capture forms. HubSpot customers: Adding the "noindex" and "nofollow" metatags is even easier.

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How to Tell Google Not to Index a Page in Search Results [Quick Tip]

Hubspot

What's worse -- you may even find that some of your highest ranking pages for some of your long-tail keywords might be your thank-you pages, which means you could be inviting hundreds of potential leads to bypass your lead-capture forms. Instructions for HubSpot Customers. Say you’re trying to add this tag to a thank-you page.

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What Is Paid Media? Definition, Types, Process with Examples

Martech Advisor

HubSpot compiled some insightful marketing statistics; let’s understand where paid media comes in: 63% of companies agree their top marketing challenge is generating traffic and leads. Acting as a digital marketplace, the ad exchange curates digital inventory from multiple ad networks (example: Google AdSense).