How to Tell if You’re Wasting Money on Google Ads
QuanticMind
NOVEMBER 1, 2018
But before you dive into the exercise, here’s a checklist of basic bid optimization questions you’ll need to answer in order to get started: Do I understand the impact each keyword has on my deep funnel conversions? In this case, we recommend looking at percentage of the long tail keywords with clicks. Prepare and Download Data.
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