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Long Tail Ad Network Makes Sense for Technorati

readwrite

Blogs are conversational in nature, Levy said, and the long tail network that Technorati is assembling will allow brands to be part of that via very targeted advertising. Appealing to the long tail is a smart play for Technorati. The post Long Tail Ad Network Makes Sense for Technorati appeared first on ReadWrite.

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What Is Paid Media? Definition, Types, Process with Examples

Martech Advisor

CPC vs. CPM. Cost Per Mille (CPM). Cost Per Thousand/Mille (CPM) refers to the model where an advertiser pays per thousand ad views. CPC vs. CPM. The two most common pricing models used today, CPC and CPM have distinctive features: CPC. CPM is about being seen and the impressions collected. Banner Ads.