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My social media marketing posts from 2011


In today’s decontextualized world of walls, feeds, RSS , e-mail, diggs, reddits, Stumbles, tweets, and retweets, you need to attract your potential reader based only on the appeal of your title and nothing else, especially if you’re new to blogging and don’t happen to be Seth Godin.

Fulfill your resolution to blog in 11 steps


A majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. As part of the client service work on behalf of my clients I have engaged with many thousands of bloggers over the last decade.

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How to Write an Effective Business Blog


Compared to other marketing media, a blog is closest to a (well-written and informative) newsletter, but easier, faster, cheaper, and with the benefit of interaction. To get started, select a blogging platform such as Blogger , TypePad or WordPress. Personally, I’ve found Blogger to be the easiest, but WordPress to be the most powerful. Ad programs such as Google AdSense are popular and easy to integrate. Digg this!

Content Curation in B2B Marketing

delicious b2bmarketing

Where it will go, no one knows…but I’ve heard from smarter people than me that content curation is the future (even present) of media. I think this discipline will be absolutely essential to content marketing in the future because of changes in the media landscape.