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What Is Paid Media? Definition, Types, Process with Examples

Martech Advisor

Banner Ads. Banners, native ads, and social media ads are the top display ad types. This applies to display ads – banners, native advertising, etc. These include Pay-Per-Click (PPC) and Pay Per Impression (PPI) ads. Banner Ads. What Is Paid Media? Paid, Owned, and Earned Media: Comparison. CPC vs. CPM.