Digilant

OCTOBER 4, 2023

A brief history of programmatic digital advertising To understand programmatic advertising, we have to travel back to 1994 when the first banner ad was displayed. Hotwired.com made a deal with AT&T to display a banner ad on their site for three months. AdSense quickly became synonymous with spam and ad fraud.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

Rev

SEPTEMBER 2, 2019

Remember those banner ads that you used to see when scrolling through MySpace or talking to your best friend via the antiquated AOL Instant Messenger? Little did we know that those tiny banners were just scratching the surface of the US digital ad-spend, and that the industry would soon be one of the top display-ad expenditures. .

Paid Content 122

Paid Content Advertisements Advertising Doubleclick 122

readwrite

FEBRUARY 20, 2008

After nearly a year in closed beta , Google is expected to announce tonight that its AdSense for Video program is now open to publishers. When the program’s pilot was announced last May, AdSense for Video was intended to serve up video-in-video ads. Today the video part is gone, replaced by CPM banners and CPC text overlays.

Adsense 52

Adsense Video Marketing Google Cost Per Thousand 52

readwrite

FEBRUARY 20, 2008

After nearly a year in closed beta , Google is expected to announce tonight that its AdSense for Video program is now open to publishers. When the program’s pilot was announced last May, AdSense for Video was intended to serve up video-in-video ads. Today the video part is gone, replaced by CPM banners and CPC text overlays.

Adsense 52

Adsense Video Marketing Google Cost Per Thousand 52

Digilant

JANUARY 12, 2021

To understand programmatic advertising, we have to travel back to 1994 when the first banner ad was displayed. Hotwired.com made a deal with AT&T to display a banner ad on their site for three months. In this same time frame, Google launched AdWords, which allowed advertisers to run CPC-priced campaigns on the Google networks.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

readwrite

FEBRUARY 20, 2008

After nearly a year in closed beta , Google is expected to announce tonight that its AdSense for Video program is now open to publishers. When the program’s pilot was announced last May, AdSense for Video was intended to serve up video-in-video ads. Today the video part is gone, replaced by CPM banners and CPC text overlays.

Adsense 40

Adsense Video Marketing Google Cost Per Thousand 40

Marketing Insider Group

JANUARY 28, 2015

Next, you should look for paid sources like Google AdSense, Outbrain, Taboolah, Nativo, and Sharethrough. Each has a different model but mostly you can buy this traffic on a Cost-Per-Click (CPC) basis. To be clear, I do not recommend using banners as a significant source to drive traffic to any content marketing effort.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100