How to Tell if You’re Wasting Money on Google Ads
QuanticMind
NOVEMBER 1, 2018
B2C Retail companies with low value, high volume conversions: It’s common to see 15-30% of spend applied to keywords without conversions. For super high volume/ low-value conversions, we recommend using a ROAS threshold instead of conversions. In this case, we recommend looking at percentage of the long tail keywords with clicks.
41 
Let's personalize your content