b2c long-tail Adsense Related Topics 
QuanticMind
NOVEMBER 1, 2018
B2C Retail companies with low value, high volume conversions: It’s common to see 15-30% of spend applied to keywords without conversions. In this case, we recommend looking at percentage of the long tail keywords with clicks. So we recommend using a ROAS threshold instead of Conversions.
Martech Advisor
JANUARY 7, 2020
Shortlist the most relevant keywords your audience is looking for, especially long-tail keywords related to your business and its offerings, depending on the price and competition to bid on it. Acting as a digital marketplace, the ad exchange curates digital inventory from multiple ad networks (example: Google AdSense).
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