QuanticMind

NOVEMBER 1, 2018

Here are some trends and recommendations we make based on business type, industry and other factors: B2B companies with high value, low volume conversions: it’s common to see 60% of spend applied to keywords without conversions. In this case, we recommend looking at percentage of the long tail keywords with clicks.

Paid Search Agency 41

Paid Search Agency ROAS Long Tail Marketing Ads 41

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. The expanded range of marketing platforms and pace of change require B2B companies to continually re-examine their strategies.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Martech Advisor

JANUARY 7, 2020

Shortlist the most relevant keywords your audience is looking for, especially long-tail keywords related to your business and its offerings, depending on the price and competition to bid on it. Acting as a digital marketplace, the ad exchange curates digital inventory from multiple ad networks (example: Google AdSense).

Paid Content 68

Paid Content Cost Per Thousand Cost Per Click Process 68