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What Is Paid Media? Definition, Types, Process with Examples

Martech Advisor

CPC vs. CPM. Cost Per Click (CPC). Cost Per Click (CPC) refers to the model where an amount is paid for each click received, irrespective of the views/impressions. CPC vs. CPM. The two most common pricing models used today, CPC and CPM have distinctive features: CPC. Table of Contents. What Is Paid Media?