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Survey finds gamers prefer native ads

Martech

Native, or intrinsic, game ads are the top format to drive gamers to action, according to a new Frameplay survey of over 1,200 gamers. That means the ads are part of the gameplay environment, as opposed to more distracting or disruptive ad formats like interstitial, adjacent or audio ads. Ad formats.

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Do Self-Service Systems Really Lead to Better Results? Our Member Survey Offers Surprising Answers to Industry Questions

Customer Experience Matrix

The CDP Institute just published its annual Member Survey, which is always a treasure chest of interesting data. That has been true since the survey began in 2017 through last year’s survey: both CDP deployment and presence of a unified customer database have increased steadily. But both measures fell in the current survey.

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Ad industry steps up to meet signal loss, privacy challenges: IAB

Martech

The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. The ad industry may have finally woken up to the fact that the future is going to be very little like the past. Get MarTech!

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How Weekly Blog Content Solves the Top Challenges by Businesses [SURVEY]

Marketing Insider Group

A new survey from SEMrush identifies some of the biggest marketing challenges you’re facing right now. For each challenge in the survey, experts weigh in on how to resolve it and what tools are helpful. If you’re investing a lot into paid search or ads, you can limit this spending by focusing on channels that work.

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Walmart buys TV maker Vizio to boost ad revenue

Martech

The retail giant hopes the deal will boost its ad business by leveraging Vizio’s SmartCast Operating System, which serves free ad-supported content on its TVs. Walmart’s decision to acquire Vizio is reportedly driven by its aim to drive more ad revenue and compete with Amazon in the advertising space. Why we care. In your inbox.

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Samsung sees success with shoppable TV ads

Martech

Shoppable ads are beginning to make an impact on smart TV audiences, with 55% in a new survey sample recalling seeing shoppable ads and 50% admitting to interacting with them. The data comes from a survey of 1,000 adult smart TV owners conducted by Samsung Ads and its partner, AI-powered interactive video platform Kerv.

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How to Use Dynamic Product Ads to Run Impactful Campaigns

Bannersnack

The use of behavioral targeting can significantly enhance the response to ads, and when marketers’ access to consumer data diminishes, there can be a noticeable decline in ad performance. According to a survey carried out in the U.S.

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