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Marketing giant ‘admits it listens to your conversations to sell targeted ads’

Martech

Working with renowned brands like CBS, Fox News and ESPN, CMG has allegedly been promoting its ability to eavesdrop on consumers through microphones in smartphones, TVs and smart speakers. The post Marketing giant ‘admits it listens to your conversations to sell targeted ads’ appeared first on MarTech. Leading U.S. Early response.

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Expose All the Problems with Your TV and Radio Ad Spots

Bionic

Let’s face it – TV and radio ads don’t always go as planned. Spots air outside the flight dates, in the wrong daypart, without separation, or don’t air at all. See Where Your Ads Broke Bad. When your ads start running, you’ll want to know if your ads are being delivered as planned. See Ad Spots Details.

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3 Tips for Adding AI — and Subtracting the Headache  

Salesforce Marketing Cloud

If you’re not deploying that technology on a solid foundation of trust, it’s really difficult to gain credibility… Juan Perez CIO, Salesforce Link Copied Salesforce CIO Juan Perez shares the reality of making AI work in organizations: “As a CIO, my number one priority is trust. This gave each business unit a voice in the process.

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How to Get the Most Out of Your Search Ad Budget

Zoominfo

You’re kind of like friends because they distribute your ads, and kind of like enemies because you’re both self-interested. “The more profitable experience for search engines is more people clicking on ads. Get a Demo 5 Tips to Optimize Your Paid Ad Bidding Strategy 1. However, make sure you consider your target audience.

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How Canva is approaching B2B customers with AI-powered tools

Martech

This 15-second spot shows how effects can easily be added to an image with a text prompt and then converted to a social post. And this spot shows how Background Remover is used for video production. To emphasize how Canva promotes teamwork and a fun atmosphere, the campaign included this playful “Win at Work” 30-second spot.

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Your Ultimate Guide to Ad Copywriting

Anyword

It doesn’t matter how great your visuals may be, when it comes to successful advertising, strong ad copywriting remains one of the most important skills for any marketer to nail down. Creating successful ad copy doesn’t come all that naturally to most writers. It takes learning what works and what doesn’t.

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Microsoft rolls out Copilot AI to more advertisers

Martech

Microsoft Ads has expanded its Copilot trial to a larger set of advertisers. The company confirmed it is giving more advertises access to Copilot as it continues to collect data, test, optimize and work towards general availability. First spotted. How it works. Why we care.