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AI ad spending has skyrocketed this year

Martech

Advertisers are backing the AI boom with AI-related spending. So far in 2023, they’ve spent nearly four times as much on AI product advertisements as they did last year through the same period, according to a new report by ad intelligence and sales enablement platform MediaRadar. The ads are working apparently.

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CTV ad spend hits record-breaking $1 billion in June

Martech

Connected TV (CTV) advertising broke records after ad spend reached $1 billion in June, according to a report by ad-research company Vivvix, formerly known as Kantar. CTV ads have been exploding in popularity as more TV watchers cut the cord and adopt streaming services. billion in ad spend across its properties.

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CTV ad spend is growing, but not like retail media

Martech

Connected TV (CTV) ad spend is expected to reach $25.9 The market is fragmented, and CTV ad investment is mainly being drawn from existing budgets,” said Alex Brownsell, WARC Media’s head of content, in a release. “The The post CTV ad spend is growing, but not like retail media appeared first on MarTech.

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B2B Digital Advertising Spend Growth Stays Steady in 2020 While Everything Else Changes

KoMarketing Associates

B2B digital advertising spend may end up being the one thing that hasn’t changed much for marketers this year. This substantial increase in ad spend is good news for publishers and ad platforms. Last year B2B digital ad spend was up 21.6%. growth is how it compares to digital ad spend overall.

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Digital audio and video ad spending increased more than 50% last year

Martech

Digital audio and video spending both increased by more than 50% last year. Social media advertising and search revenue also saw substantial increases, according to full findings from last year’s digital spend released by the IAB and PwC. The big takeaways: Digital video is up 50.8% to $4.9B; Social media advertising was up 39.3%

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Google Ads Retargeting: Everything You Need To Know

Optinmonster

Do you want to learn about Google ads retargeting, more commonly known as just remarketing? In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. What Is Google Ads Retargeting?

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Ad industry steps up to meet signal loss, privacy challenges: IAB

Martech

The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. The ad industry may have finally woken up to the fact that the future is going to be very little like the past. It has taken its time.

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