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Most Ad Agencies Are Not Ready for AI

Bionic

Is your ad agency ready for AI? Sam Altman predicts AI will take away 95% of ad agency work. It reveals his lack of knowledge of the work at ad agencies (he can’t know everything, right?). AI will free ad agency workers from drudgery. This disruption is a rare opportunity for those willing to adapt. It’s way high.

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Elevate B2B Marketing News Weekly Roundup: B2B Ecosystem Marketing, Growing Ad Markets, & LinkedIn Learning Expands

Top Rank Marketing

SCMR Ad Market Expands For 8th Consecutive Month In November With a 1.2 ad market grew for the eighth month in a row, with digital advertising continuing to see greater growth than the traditional sector, according to newly-published analysis of interest to B2B marketers.

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Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (APAC)

Thinkers360

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Prashant Mali [MSc, LLB, LLM, Ph.D.] Prashant Mali [MSc, LLB, LLM, Ph.D.]

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Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (EMEA)

Thinkers360

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! There is no difference in how we calculate the rankings between free and paid members.

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Data and confused: The increasing complexity of digital ad targeting

Martech

As the business world struggles to understand the implications of the revolving news of the third-party cookie ban, digital ad targeting is growing more complex than ever. Brand can be built utilizing podcasting, new video strategies and leveraging the media to place relevant news stories. Startups like iiintent.io

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Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (North America)

Thinkers360

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Salih, DBA Khatib & Alami PTE, Singapore / Heriot-Watt University Contact Ahmad M.

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Podcast Marketing Statistics for Businesses

Spiralytics

Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts. It’s no wonder that 51% of listeners pay more attention to the format’s ads than any other media.