Marketing Insider Group
NOVEMBER 6, 2023
If your nonprofit is ready to start advertising online , you’ll first need the resources to power your marketing strategy. One such resource is Google’s Ad Grant program, which offers eligible nonprofits $10,000 monthly in ad credits to promote their websites via Google Ads. That’s why we’ve created this guide!
KoMarketing Associates
OCTOBER 12, 2022
It’s exciting, but maybe a little overwhelming, too—especially if you’re a Google Ad user and are trying to figure out what the shift means for your ad campaigns. Luckily, connecting the two platforms, GA4 and Google Ads, is one of the easier parts of making the switch to GA4! . Import GA4 Conversions to Google Ads
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The Point
JULY 13, 2022
LinkedIn ads have become a staple of the B2B demand generation playbook, in large part due to an ability to target a tightly defined audience. The post Infographic – Blueprint for an Effective LinkedIn Ad appeared first on The Point.
Top Rank Marketing
DECEMBER 11, 2023
There are two competing questions in search marketing that may not have obvious answers: Why spend money on a Google Ads campaign if I can just rank organically? Why try to rank organically if I can just run a Google Ads campaign? Google Ads and where digital marketers should invest their time and resources.
By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference. Attending trade shows helps your business find new prospects and make connections.
Martech
SEPTEMBER 25, 2023
Samsung Ads is rolling out new interactive ad types to smart TV advertisers through a partnership with CTV ad experience platform BrightLine. New ad units. Early interest in the new Samsung Ads ad units is coming from advertisers in CPG, Automotive and Entertainment, we’re told by a Samsung Ads source.
Optinmonster
MARCH 21, 2024
Do you want to learn about Google ads retargeting, more commonly known as just remarketing? In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. What Is Google Ads Retargeting?
Speaker: Tyler Pleiss, AMB Manager - Strategic & Kristen Rauch, ABM Manager - Expansion
Many marketers are still hesitant to convert to a chat-forward approach, especially when trying to pair it with an Account-Based Marketing strategy. Here's what they'll cover: How to supercharge your marketing content by adding chat to the mix. How chat fits into your larger omni-channel engagement strategy.
Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller
In this webinar, Amanda Wener, Senior Content Strategist at Iron Mountain, is here to teach us more about: The benefits of a strong editorial content strategy in building brand identity, and why that identity matters in your marketing Why functioning like a newsroom works How a structured approach to content creation and marketing can bring your brand (..)
Answering this question is the trickiest part of the marketing campaign. You can’t afford to frustrate your potential customers by shoving your ads on their screens all the time. It needs adequate planning.
Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo
and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. Michael Ballard, Senior Manager of Global Digital Marketing at Lenovo, shows how marketers can reach the right contact, using the right channel, at the right time. Wait a second - that wasn't part of the plan.
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In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams.
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Plus, you have the added communications channels associated with B2B sales or channel partners and internal HR or Departmental platforms. This technique is especially relevant in the B2B, channel or employee loyalty space because the universe of members is typically much smaller than a consumer program.
Speaker: Mason Cosby - Director of Growth at Gravity Global
In the world of marketing, content is king. Despite this importance, many marketing teams struggle to find the time and resources necessary to create engaging content. Adding an Account-Based approach makes it even more difficult to get the content right. As a result, they don't see proper account engagement.
Speaker: John Barrows, CEO, JBarrows Sales Training
If we as sales professionals are not adding any context to the content then we bring no additional value to what marketing and technology are already doing. One way we can keep our relevance is by continuing to look for ways we can add context throughout the sales process. You’ll learn: The current sales process and why it’s broken.
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