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How to Make Your Ads Less Expensive

FunnelEnvy

One of the key advantages of paid ads (also called PPC) is that they offer quicker access to a larger audience than organic strategies like SEO and referral marketing. One significant determining factor is often location: some companies running ads will want to restrict them to people in a specific location.

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How to Avoid Being Banned on Social Networks + What to Do if You Are

Webbiquity

If you don’t the rules on Facebook, for example, they will lock you out of your account. Recently, they locked my account over a Facebook page image from three years ago! Since then, I’ve had clients locked out of their Facebook accounts for no apparent reason. Guest post by Lisa Sicard. Facebook alone had banned over 1.3

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How To Use Facebook Video Ads to Generate B2B Leads

KoMarketing Associates

If changes in the social advertising landscape had you hesitant about testing Facebook Ads for your B2B lead generation driving efforts, it’s safe to say that your audience is there – and video ads are one of the most effective ways to give yourself a competitive edge. Facebook’s current 2.07

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Amazon strikes pioneering deal with UK publisher in response to third-party cookie deprecation

Martech

Google’s ability to control the inclusion of ad tech rivals on this list could advantage its adtech services. competition authority casts a suspicious eye over a market in which Google Topics pushes to replace cookies for targeted ad purposes, Amazon jumps feet first into publisher first-party data as the alternative. CMA report.

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Kids and keyboards don’t mix for social media managers

Biznology

But no explanation was given, adding to the mystery and the speculation. Make sure you lock the screen or close the laptop cover every time you walk away. It might be time to change your passcode and lock your child out. But if you manage your company’s social media accounts, this is actually a risk that you should consider.

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Six Ways to Build Customer Trust Using Your Website

Webbiquity

While adding logos of well-known clients helps establish your brand credibility, using case studies, customer testimonials , and reviews further builds trust among your website users. The former refers to the security lock icon next to your URL. Here are six ways in to do that. Update the overall design of your website.

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Retargeting Explained: What It Is And How Does It Work

Marketing Insider Group

Retargeting builds the visibility of your brand by directing ads to users that have already shown interest in your product or service, usually by visiting your website. A user that abandons the checkout process can be shown a different set of retargeting ads than a user that quits your site without adding anything to their cart.