Anyword

JUNE 17, 2022

Let’s be real — no one wants to click on an ad they know nothing about, right? There are a lot of different copywriting tactics you can use for your ads, but before even deciding which ones to use, you need to determine who is going to see your ad. People are more likely to click on ad copy that makes them feel something.

Copywriting 98

Copywriting Paid Search Agency Ads Optimization 98

KoMarketing Associates

JULY 22, 2020

I recently wrote about 5 ways B2B marketers can optimize their LinkedIn advertising, including tips around ad copy, creative, targeting, and utilizing specific types of campaigns. Job Titles and Industries (Excluding Targeting Companies). Specific Target Audience Segmentation. Lead Evaluation.

Linkedin 373

Linkedin B2B Marketing Advertising Agencies Paid Search Agency 373

Anyword

JULY 12, 2021

Facebook Ad Tools Turn Clicks into Cash. Many marketers spend lots of money and time on Facebook ads but don’t see a great result. Well, that’s not surprising, because making sure that Facebook ads are optimized is a difficult thing to do – just clicking the “Boost” button is no guarantee that you will see a lift. AdEspresso.

Marketing AI 105

Marketing AI Budget Programs Facebook Paid Search Agency 105

Bluetext

FEBRUARY 12, 2024

Some call it a national pastime, others call it the sporting event of the year, but in the marketing industry, it might as well be our Christmas. The ad snaps back to reality to show Cera pitching the board of CeraVe his idea, claiming “I think it would be really nice if people think I made this.”

Ads 41

Ads Advertisements Advertising Creativity 41

Marketing Insider Group

DECEMBER 18, 2023

Known for precise targeting and access to premium publishers, Zemanta enhances ad optimization and reach. industry, job title, seniority, edu, geo, groups, etc.) It utilizes Google’s extensive network to deliver targeted ads , offering flexibility in ad formats and advanced targeting capabilities. Why Zemanta?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

SmartBug Media

FEBRUARY 19, 2020

Your Google Ads CPC is dependent on multiple factors, including the industry you’re advertising in, how competitive it is, and how robust your keyword list is. Industries like law and real estate have historically had much higher CPCs, at times ranging between $150–$300.). You want to be as specific as possible.

CPC 105

CPC Cost Per Click Long Tail Marketing Ads 105

Navigate the Channel

MAY 27, 2022

Good digital ads don’t only need to be attractive and clever, but they need to break through readers’ ennui and intrigue them enough so that they click through to the advertiser’s website. Creating such ads is an art form. Types of Display Ads. Display ads come in a myriad of shapes, sizes and formats.

Display 65

Display Banner Ads Ads Banners 65

Liveintent

NOVEMBER 2, 2021

To talk about this ongoing shift, LiveIntent CMO Kerel Cooper joined Mike Shields, founder of Shields Strategic Consulting, in a recent AppsFlyer podcast: “ Why the digital newsletter boom could shake up digital ad targeting.” I think a lot of publishers and brands, over the last 16 months, have realized that.”

Newsletter 126

Newsletter Paid Search Agency Ads Opt-out 126

illumin

JANUARY 9, 2024

Some of the most common types of retail media include online ads, in-store signage, free samples, loyalty card offerings, and coupons. According to eMarketer , retail media will be the fastest-growing ad channel by 2027, growing by more than 20% a year. billion on digital ads in 2024 alone and that the industry will make up 27.9%

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Square 2 Marketing

FEBRUARY 6, 2024

How can you demonstrate your expertise and get noticed in a crowded marketplace that’s adding new content every day? The best content marketing strategies share a range of educational resources that engage people and position your company as a trustworthy partner.

Buyer's Journey 94

Buyer's Journey Curation Optimization Content 94

Bannerflow

FEBRUARY 16, 2021

And in an overcrowded and competitive market getting creative ad production right is part of the solution. What are the pain points facing your industry when doing display advertising? However, there’s one thing that differs simply because of our industry. How have you overcome these challenges as a marketing team?

Paid Search Agency 87

Paid Search Agency Ads Product Advertising Agencies 87

Vision Edge Marketing

APRIL 25, 2023

They offer a range of training programs and support services to ensure customers receive the most value from its software. For many B2B companies this may translate into offering value-added services that go beyond your core products and services. Developing new products and services is often a big investment.

Work Management 177

Work Management Marketing & Strategy Marketing Management B2B 177

Sprout Social

OCTOBER 10, 2019

In this Linked ads guide, we provide a easy yet comprehensive overview of what the platform has to offer marketers. You have a company email address added and confirmed on your LinkedIn account. Not unlike Facebook Ads, LinkedIn allows marketers to drill down and reach only specific users versus casting the widest net possible.

Linkedin 96

Linkedin Paid Search Agency Ads Cost Per Thousand 96

Metadata

APRIL 21, 2021

The people who use LinkedIn the most are most likely to interact with your ads. There are LinkedIn Member Groups for every industry and persona out there. Member Skills aren’t just great for getting profile views; they’re also great for ads! Or just change the CTA on your ad image. Intuitive, right? Retargeting!

Cost per Lead 98

Cost per Lead CPL Linkedin Marketing Qualified Leads 98

Metadata

AUGUST 23, 2022

Google that phrase, and you’ll see articles like “Why are LinkedIn ads so dang expensive?” Our customers’ LinkedIn ad experiments prove that out. That’s 50,000 LinkedIn advertising experiments and nearly $30M in ad spend—all the data you need, in other words, to make more informed decisions for your own LinkedIn advertising.

Cost Per Click 52

Cost Per Click CPC CTR Conversion Rate 52

EveryoneSocial

JUNE 14, 2022

People are more accustomed to ads, often ignoring or scrolling past them. Ad blocker use continues to rise. Does that mean ads are completely ineffective? 3 Ways Employee Influencers Improve Paid Ad Strategies. They optimize paid ad dollars. Companies spend thousands or millions per year on paid ads.

Paid Content 56

Paid Content Paid Search Agency Marketing Budget Ads 56

ClickZ

OCTOBER 14, 2019

Spend on social video ads such as for Facebook and Instagram will rocket to $12.48 There are, however, some cutting-edge technologies in social video ads – like 3D, 360-degree video, and virtual reality – that have yet to appear widely in social media advertising. The auto industry, as mentioned above, is an obvious choice.

Paid Search Agency 95

Paid Search Agency Video Marketing Ads Bandwidth 95

The Point

AUGUST 27, 2019

In a remarkably short time, LinkedIn has grown to become a major player in B2B advertising (at about 20% of total industry spend, according to industry watchers ), quickly rivaling search advertising on Google. is its ability to target specific audience demographics: job title, industry, etc. Non-Content Offers. Saying Too Much.

Paid Content 241

Paid Content Advertising Agencies Linkedin Advertisements 241

Martech

MARCH 21, 2024

And as the conversation around PAIR, Google’s new identity solution that allows publishers and advertisers to match first-party data to deliver personalized ads, gathers more and more momentum each day, there’s one thing we can be sure about — when it comes to the deprecation of cookies, this time, it’s for real.

Advertising Agencies 108

Advertising Agencies Advertisements Advertising Work Management 108

Top Rank Marketing

MARCH 25, 2024

That math may not be exact for every industry or niche, but the underlying premise is universal: No matter what you sell, a vast majority of your potential audience is not looking to buy at this moment. Optimize and measure for a diverse range of conversion outcomes. Target long-tail keywords to address specific search intent.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

Go Beyond SEO

MARCH 20, 2024

Amplify Visibility is a renowned agency specializing in pay-per-click (PPC) advertising for the plastic surgery industry. They specialize in PPC advertising for the plastic surgery industry. As a highly reputable and experienced firm, Amplify Visibility offers a range of benefits and expertise that set them apart from other agencies.

Advertising Agencies 78

Advertising Agencies PPC Paid Search Agency Ad Agencies 78

Hubspot

FEBRUARY 3, 2020

This year, a 30-second Super Bowl ad slot cost roughly $5.6 In 2018, Skittles decided they didn't want to shell out millions of dollars on a Super Bowl ad. And, as a small business marketer, you likely can't afford a Super Bowl ad or a Broadway musical alternative just yet. Buy video ad space on social platforms.

Paid Content 95

Paid Content Paid Search Agency Ads Television marketing 95

Aberdeen

NOVEMBER 5, 2019

The only thing standing in most marketers’ way is a lack of true understanding about what programmatic ads are and how to optimize them. Typically, ads are targeted to a company profile (company size, industry, geography). 4 Ways to Get the Most Value out of Your Programmatic Ads. Program Ads Based on Device Intent.

Paid Search Agency 64

Paid Search Agency Lead Scoring Lead Ranking Ads 64

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories.

Statistics 127

Statistics Marketing Budget Advertising Agencies Marketing Strategy 127

Exo B2B

APRIL 10, 2024

These four pillars are LinkedIn Basic, LinkedIn Ads, the LinkedIn company page with its showcase pages, and Sales Navigator. These range from marketing and communication to sales and employee professional development. LinkedIn offers a range of tools to suit every need. Looking to amplify your marketing message?

Linkedin 52

Linkedin Paid Search Agency Advertising Agencies B2B Thought Leadership 52

Rain: The Growth Agency

APRIL 22, 2020

Liingo had originally planned to use existing video assets for its new TV ads, but in a bold move to differentiate themselves, went in a fresher direction. The agency produced the entirely remote TV ad campaign in 11 days. ” The new campaign includes two ads with the same overall at home concept.

Paid Search Agency 52

Paid Search Agency Ads Video Marketing Advertising Agencies 52

Choozle

MARCH 20, 2024

As a result, online video services like Netflix, Hulu, Disney+, and Amazon Prime are expected to grow, supported by high-quality streaming, a diverse range of content including theatrical releases and digital sports, and the convenience of on-demand viewing. By 2027, CTV ad spending is projected to reach a colossal $42.44B.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Unbounce

AUGUST 26, 2021

Adding a video to your landing page—whether it’s a product demo, customer testimonial, or an animated background—has often been championed as an effective way to showcase your offer to visitors. We also wanted our analysis to produce current, reliable insights, so we used data ranging from late 2020 into early 2021.

Landing Pages 145

Landing Pages Video Marketing Conversion Click Rate 145

SocialPilot

JANUARY 21, 2024

In our case, Luke was already a customer, which added an authentic testimonial aspect to his post, making the promotion more authentic and trustworthy. Macro-influencers Followers Range : 500k-1m followers Cost Range : $5-$10k Macro influencers have both popularity and niche expertise. That’s not it! Who can use them?

Social Media 96

Social Media Media Paid Search Agency Marketing Budget Creation 96

Brandpoint

SEPTEMBER 26, 2023

Almost 22 years later, Kristi stands as a Senior Business Development Executive and an integral part of the company’s success in the public relations industry. As one of the longest-tenured employees at Brandpoint, Kristi has not only navigated the industry’s shifts but also thrived within them.

Paid Search Agency 118

Paid Search Agency Advertising Agencies Work Management Public Relations 118

Navigate the Channel

OCTOBER 10, 2023

To maximize this opportunity, align your blog topics with current news and trends in the industry. Regularly publishing well-crafted blog posts can elevate your brand to a position of authority within the building materials industry. By allowing readers to comment on your blog posts, you create an interactive space for dialogue.

Ad Building 123

Ad Building FAQ Demographics Custom Publishing 123

Content Standard

AUGUST 27, 2019

Whether actively looking for a job or passively scrolling through industry-relevant news and information, we’re sharing and engaging with LinkedIn content way more than we did a decade ago. Today, we’re going to explore campaign best practices and how to structure LinkedIn ads for success. Date range.

Linkedin 62

Linkedin Positioning Practices Ads 62

Martech

FEBRUARY 20, 2024

It includes general topics related to your industry for customers in the early discovery stages, as well as more detailed content about specific products and services for customers close to making a purchase. Build personas based on key roles using demographics and industry-specific attributes.

Marketing AI 125

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 125

DAGMAR Marketing

FEBRUARY 23, 2023

This is where advertising comes in—by creating and promoting effective ads, clinics can increase their brand awareness, generate leads, and ultimately convert those leads into new patients. Generating leads and converting them into patients : Another objective of these ads is to generate leads and convert them into paying patients.

Paid Search Agency 52

Paid Search Agency Ads Urgency Marketing Advertising Agencies 52

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. There are a range of marketing automation tools, platforms, and solutions available that comprise the marketing automation landscape.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

ClearVoice

APRIL 30, 2020

founder Deirdra Jones has been outfitting the hospitality industry, as described on the company website as “the people who bake our bread, roast our coffee, and fill our glasses” with extremely stylish aprons. In one fell swoop an industry-centric business expanded to serve a completely new and expanding demographic. Rendall Co.

Paid Search Agency 77

Paid Search Agency Ads Media Work Management 77

Martech

DECEMBER 20, 2023

They range from 10-minute daily mini-lessons to deep-dive interviews and case studies. Grenier isn’t shy about exposing the BS in the industry and also shares his struggles and learnings. SEO, content, social, email, ads – they cover it all, injected with their signature blend of witty banter and straight-shooting insights.

Marketing AI 101

Marketing AI Ethics Planning Paid Search Agency 101