EveryoneSocial

FEBRUARY 26, 2019

Yet, for B2B, content production and promotion can produce consistent results in the long-term if approached correctly. Marketers who prioritize blogging are 13x more likely to achieve a positive ROI on their efforts. 70-80% of users ignore paid ads and only focus on organic results. Your content ROI will suffer in the long-run.

Paid Content 77

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 77

Moz

FEBRUARY 24, 2021

Pew Social Trends noted in a recent essay that much like Millennials, who faced the Great Recession during their coming-of-age years, Gen Z will be affected by the pandemic for a long time to come. Generally speaking, in this day and age, consumers are bombarded with thousands of ads a day and have become harder to reach.

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

Ledger Bennett

MARCH 25, 2020

Earlier this year, Google announced that it would begin phasing out third party cookies in an effort to ensure that “ads are relevant for users” while minimizing “data shared with websites and visitors.” This information helps Facebook with retargeting campaigns and allows the platform to deliver customized ads to the user. Here’s why.

Paid Content 40

Paid Content Paid Search Agency Enterprise Management Google 40

Convert

NOVEMBER 16, 2020

You run an A/B test and get different conversion rates for both, so there is a lift (positive or negative). false positives and false negatives. Meaning, the change you observed was due to chance but you concluded otherwise, so it’s a false positive. To ensure the reliability of the tests, Convert uses two-tailed Z-Tests.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

Hubspot

MARCH 29, 2013

The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. So to add to Lieberman's already stellar list, here are ten more ways you can borrow from inbound marketing to see immediate positive changes in your marketing. 4) Newsjack.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

Hubspot

NOVEMBER 24, 2017

Here's an example of how a carousel result would look for a topic related to sales: and for the FS and PAA boxes: These typically appear in what's known as the “position zero” slot, meaning everything below is bumped down. See if there's an ad -- or several. People also ask (PAA). Suddenly, the #1 ranking is in second place.

Lead Scoring 77

Lead Scoring Lead Ranking CTR SEO 77

Hubspot

MARCH 14, 2011

In preparation for HubSpot’s webinar on local marketing tactics and trends , we identified a few traps businesses can easily fall into. Not Using Long-Tail Keywords. Well, you’d better have long-tail keywords throughout the on-page SEO elements of your site. Connect with HubSpot :

Long Tail Marketing 28

Long Tail Marketing Paid Search Agency Keywords Webinar Metrics 28

Hubspot

JANUARY 26, 2017

Recently, Google started indexing according to mobile search results, cracked down on intrusive pop-up ads , and removed right-side ads. In fact, did you know that the first position in Google gets 33% of search traffic ? What do all of these changes have in common? The solution?

Google 28

Google Contingency Planning Clickthrough SERP 28

Hubspot

APRIL 18, 2013

That’s why I wanted to examine some of the quickest, easiest PPC levers that ecommerce marketers can pull that allow you to be smart with your digital ad spend, and keep that online edge over competition. Users may click on 4-5 different ads, use your site to do some research, and then purchase from whoever has the lowest price.

PPC 28

PPC eCommerce Long Tail Marketing Lead Ranking 28

Hubspot

DECEMBER 13, 2012

PPC, which stands for pay-per-click, is essentially paid advertising in search engines , displayed as the ads appearing in the top and right side of your search results. You can set up a campaign , and within a few hours, people will be able to see your ads and click through to your website. Can I Improve My Ad Rank Now ?

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

JULY 1, 2013

We''ll describe how a marketer can implement each tip, as well as how a current HubSpot customer could do it using our new social media monitoring tool, Social Inbox. It''s also important to nurture and support your customers in order to retain their business long term. 10 Social Media Tips to Get More Business Value From Twitter.

Twitter 28

Twitter Lead Scoring Lead Ranking Tips 28

Single Grain

MAY 26, 2023

HubSpot State of Marketing Report 2023 ) 88% of online marketers who already invest in SEO plan to increase or maintain their investment through 2023. HubSpot State of Marketing Report 2023 ) Key Takeaway for Your B2B Business: These statistics should quickly silence anyone who tells you that SEO is dead or no longer effective.

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

Hubspot

MARCH 26, 2013

Once you've thought this all through, you'll be in the best position to move on to the next step of your competitive SEO audit if you have a list of keywords and topics that you think are most important to reaching your buyer persona, and generating leads. Have a full understanding of who appears below you and on subsequent pages, as well.

SEO 28

SEO SERP Buyer Personas Allocation 28

chiefmartech

APRIL 22, 2020

Feel free to use and distribute the 3200×1800 slide version of the image in any presentation or article you like, as long as you share it “as is” with attribution. Or perhaps being sheltered-in-place a bit too long. Maybe not always positive emotions.). Kind of trippy. Plausible explanations, but, no.

Work Management 145

Work Management Marketing Management Long Tail Marketing Paid Search Agency 145

Hubspot

NOVEMBER 4, 2010

This will increase the probability of ranking for long-tail keywords which typically have less competition and are extremely relevant to your product offerings. Search engines can’t understand what that image is representing without you adding alt (alternative) text to the image. Connect with HubSpot :

eCommerce 28

eCommerce Optimization Tips Long Tail Marketing 28

Hubspot

FEBRUARY 13, 2020

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process -- one that's made all the more simple and quick when you use the right tools to perform your keyword research.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Hubspot

JUNE 16, 2011

To learn more about CPC Strategy register for the upcoming webinar entitled "How To Promote Your Products On Google" presented by CPC Strategy's CEO, Rick Backus, and HubSpot. Adding merchant reviews is a surefire way to improve visibility on Google Shopping in the long term. Connect with HubSpot :

Optimization 28

Optimization Google CPC Cost Per Click 28

Hubspot

OCTOBER 10, 2013

This post originally appeared on Inbound Ecommerce , the ecommerce section of HubSpot''s Inbound Marketing blog. If you''re not sure what changes I''m talking about, earlier this month, Google decided to encrypt all keyword data -- except for keyword data from ads, of course. We at HubSpot are known for being hopeless romantics.

Keywords 28

Keywords Google Lead Ranking Long Tail Marketing 28

Hubspot

OCTOBER 11, 2010

Most recently, we covered the website redesign topic in a webinar with HubSpot’s VP of Marketing, Mike Volpe. At HubSpot, we recommend that your blog is part of your site so that it attracts maximum SEO juices, e.g. www.yourdomain.com/blog or blog.yourdomain.com. Website redesign can be lethal or liberating for your business.

Marketing Websites 28

Marketing Websites Landing Pages Long Tail Marketing Digg 28

Hubspot

JANUARY 21, 2016

If you’re a business owner or marketing professional, you know that achieving a positive return on investment is a must. Your keyword strategy should incorporate short-tail (generalized) terminology backed by an extensive list of long-tail (targeted) phrases. 3) Create an editorial calendar for your blogs.

Planning 28

Planning Marketing Budget Creation Paid Search Agency Tips 28

Hubspot

MARCH 17, 2015

Now we’ve evolved past keywords to long-tail keywords and link building, Google will soon come up with a way to render them obsolete and send SEO specialists back to the drawing board. The fact that the term has stuck around as long as it has is a testament to people not thinking outside the box for a new cliché. 10) Pop-up Ads.

Long Tail Marketing 28

Long Tail Marketing Storytelling Internet Marketing Keywords 28

Single Grain

OCTOBER 6, 2020

HubSpot released statistics stating that updating old blog posts increased traffic to old posts by 106%. Once I had a list of blog posts that had been updated, I sorted the data to find answers to questions like: How long does it take to see results? Does Adding More Keywords Increase Traffic/Rankings? And much more….

Case Studies 111

Case Studies Case Study Traffic Long Tail Marketing 111

Hubspot

SEPTEMBER 6, 2015

This post originally appeared on HubSpot's Agency Post. Studies have shown people are especially apprehensive when people in positions of power are present -- this apprehension can lead to major productivity loss in brainstorming groups. So if you start with the word "dog," you might draw paws, a tail, and a collar.

Paper 28

Paper Paid Search Agency Creativity Advertising Agencies 28

SmartBug Media

MARCH 18, 2020

Google Ads is Google’s advertising platform and the largest ad platform on the internet. Google Ads allows your business to skip the period of waiting for your website to move up in the organic search rankings. As you might imagine, Google Ads is a tremendous platform. An Introduction to Making Google Ads Work for You.

Paid Content 73

Paid Content Cost Per Click Google Ads 73

Hubspot

OCTOBER 16, 2015

Your school website has readily accessible information on applying, you’re active on social media, and you’ve invested in banner ads and print mailings to potential students—so why do you need to invest any more of your valuable time and effort to worry your online content? Why Do Schools Need to Worry About SEO? Where do they turn?

Keywords 28

Keywords SEO Ad Building Marketing & Strategy 28

Hubspot

SEPTEMBER 28, 2016

If the top position holders are high authority sites such as New York Times, Forbes, INC.com, or (generally speaking) websites with.edu or.gov urls, chances are your blog is not going to out rank them. should be added to the to do list. What kind of sites are ranking first? Do not stuff your blog with keywords!

Organization 28

Organization Tips Correlation Domain 28

Navigate the Channel

MAY 22, 2023

That way, customers are more likely to click your ad as they search for specific terms,” according to Google. Also, make sure your keywords are relevant to the ads in your ad groups. According to inbound marketing and sales software Hubspot , the sweet spot for keyword frequency is between 0.5% Wait, what?

Keywords 65

Keywords Inbound Marketing Optimization SEO 65

Hubspot

MARCH 15, 2018

Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers' questions. Focus on 1–2 long-tail keywords that match the intent of your ideal reader. A good rule of thumb is to focus on one or two long-tail keywords per blog post. Why long-tail keywords?

SEO 101

SEO Optimization Long Tail Marketing Lead Ranking 101

Hubspot

OCTOBER 15, 2018

In fact, adding more content to a poor existing site architecture can make it even harder for Google to find and rank your content. The way we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword. That’s not a situation any marketer wants to find themselves in.

Lead Ranking 77

Lead Ranking Marketing & Strategy Content Long Tail Marketing 77

WebMarketCentral

DECEMBER 1, 2008

Already, automated position-checking tools like Rank Checker and SEO Chat produce erroneous results with Google; that soon won't matter as there will no "right" answer as to where your site appears on Google for a specific search phrase anyway, other than "it depends." The changes may help local businesses.

SEO 20

SEO Long Tail Marketing Tagging Paid Search Agency 20

Single Grain

JUNE 26, 2020

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. By: Disguising ads. Here are a couple of other points worth bearing in mind when optimizing for voice search: A) Use Long-Tail Keywords. Displaying image and video packs.

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

JUNE 18, 2012

If you start running campaigns around the phrase "solar powered tractors," your customers will never see your ads! If your company specializes in only commercial solar powered tractors, you may want to use long-tail keywords that are specific to that need to tailor yourself more to your target market. Think about it.

Adwords 28

Adwords Cost Per Click Lead Scoring Lead Ranking 28

chiefmartech

MAY 10, 2017

We expressly grant permission to reproduce copies of this graphic in any media, digital or physical, as long as it is reproduced “as is” and in full. That’s a non-trivial amount of churn, but still for this year, the rate by which new companies were added exceeds the rate by which others were removed.

Enterprise Management 112

Enterprise Management Marketing Management Marketing Automation Services CMS Development 112

Hubspot

SEPTEMBER 10, 2012

We do that here at HubSpot, actually. Depending on what type of personality your boss has, you might even want to position it as his/her time being worth more than that type of minutiae, or offer to let him or her train that designated colleague. because it is. Nothing gets published on this blog without a second set of eyes.

Cost per Lead 28

Cost per Lead Product CPL Inbound Marketing 28

Hubspot

JUNE 18, 2019

Here are a few best practices for writing high-quality page content: Incorporate short and long-tail keywords naturally. Include your brand in the title, i.e. " The Ultimate Guide to On-Page SEO in 2019 — HubSpot Blog ". Here's what to keep in mind when adding image alt-text: Make it descriptive and specific.

Top of Funnel 101

Top of Funnel SEO Lead Scoring Lead Ranking 101

Directive Agency

JUNE 2, 2023

The Content Marketing Conundrum Our analysis and HubSpot research confirm that content marketing is the definitive route to securing sustainable ROI and unlocking exponential business growth. You can also break up brand or product explainer videos into shorter versions for paid ad campaigns. Let’s break it down.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Top of Funnel SEO 52

accelerate agency

FEBRUARY 12, 2023

That makes it easier to assess ROI and budget for a long-term SEO strategy. What it will do, though, is set you up for the long-term. Long-term cost-efficiency. You could buy ads for some high volume, low competition keywords, and cash in. It’s there, therefore, that you want to keep customers for as long as possible.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87