Unbounce

MARCH 22, 2022

Ever find yourself scrolling through a page, wishing you could get somewhere a little quicker? Sure, headings help when it comes to finding something particular on a page. An anchor link lets a visitor jump between sections of a page. Or save them from having to scroll all the way down to the last section of a page?

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Landing Pages Lead Capture User-Generated Content Lead Scoring 145

KoMarketing Associates

OCTOBER 8, 2019

And while there are pros and cons to both traffic-generation strategies , one of the best pro-PPC arguments has always been that PPC drives more targeted traffic. Landing pages are the perfect tool to do it. Because landing pages can convert organic traffic. But the landing pages are key. Speed it up.

Landing Pages 138

Landing Pages Paid Content Optimization Lead Scoring 138

FunnelEnvy

FEBRUARY 19, 2024

High-converting landing pages are strategic assets that transform curious visitors into engaged users and paying customers. Imagine a visitor landing on your website after clicking on a targeted ad. Their initial impression, shaped by your B2B SaaS landing pages, determines whether they become a lead or bounce away.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Unbounce

OCTOBER 21, 2021

You know the drill: You build a quick landing page and start promoting it. . Too many businesses throw quick landing pages together, thinking only about the immediate next step (say, generating leads). Lead generation is a see-saw. There’s really no benefit in generating cheap leads if they’re unqualified.

Landing Pages 145

Landing Pages Top of Funnel Conversion Rate Cost per Lead 145

Unbounce

JULY 14, 2020

Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. Steal Some Lead Gen Landing Page Tips From These Clever Unbounce Customers. Click to see VIU’s “Worth It” landing page in its entirety. Vancouver Island University.

Landing Pages 145

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. There’s no such thing as a one-size-fits-all landing page. Far from it. That’s life.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

FunnelEnvy

NOVEMBER 27, 2023

We see this mirrored in B2B landing page performance with annoying popups and premature calls to action (CTAs) that don’t offer prospects what they need when we need it. For digital marketing, integrating customer journey and intent into landing page design is essential for its success.

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Landing Pages Intent Top of Funnel B2B 62

The Point

JULY 20, 2018

A client asks: “Can I use the landing page from an email campaign for online ads, say: search or LinkedIn, if it’s promoting the same asset?”. There’s an appeal to the economies of using one landing page across multiple channels, but the requirements are very different. My response: In short: no. via @spearmktg.

Landing Pages 113

Landing Pages Paid Search Agency Ads Cost Per Click 113

Unbounce

JULY 22, 2020

Your ads reach people like this because of tracking, pixels, lookalike audiences , and all the other technical magic that powers Facebook’s advertising platform. and, based on the demographic targeting you’ve applied, shows them your ad. So, your prospect clicks your ad with the intent to buy.

Landing Pages 145

Landing Pages Facebook Examples Marketing Management 145

Unbounce

JULY 29, 2020

You stay up late learning the basics of Google Ads. Then you start planning the landing page where you’ll send your campaign traffic. With all the work you’ve already put in, you’re delighted to know you can save some time by starting with a landing page template. Where’re the soap landing pages?”

Landing Pages 138

Landing Pages Template Lead Gen Paid Search Agency 138

Unbounce

JULY 23, 2020

We wanted to know about your plans when it comes to running a high-converting campaign—as well as the role played by landing pages in supporting your post-click strategy. Together with the findings from the report itself, these numbers provide a behind-the-scenes view of what other marketers think when it comes to their landing pages.

Landing Pages 145

Landing Pages Marketing AI Planning Paid Search Agency 145

Optinmonster

JANUARY 21, 2022

Are you looking for the best WordPress landing page plugins to boost sales and conversions on your website? A landing page narrows down your visitors’ focus on the important elements of your page, such as a call-to-action button for growing your email list, selling a product, promoting your webinar, and more.

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Landing Pages Best Practices Eye-Tracking Pricing 83

Anyword

DECEMBER 29, 2021

Nowhere is this more important than on landing pages. What Is Landing Page Copywriting? Visitors reach a landing page directly after clicking an email link or an ad found on Google or a social media channel. A landing page serves one purpose, and that is to convert.

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Landing Pages Copywriting Conversion Rate Conversion 98

ClickDimensions

NOVEMBER 17, 2021

Extend the use of a ClickDimensions form by placing it onto a landing page. Why just link to a form, when you can link to a landing page that includes your form with additional supporting content? A standalone web page gives you the ability to provide context about your call-to-action and much more. .

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Landing Pages Lead Scoring Lead Ranking Autoresponders 98

Marketing Insider Group

AUGUST 10, 2021

Design: The CTA button or text must stand out from other elements on a webpage, landing page, or ad through eye-catching design. If it’s a webpage or landing page, you’ll want your CTA above the fold (meaning, it’s visible without the visitor having to scroll down). Lead Generation, Commence!

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Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 363

Unbounce

JULY 8, 2021

The same rule applies to landing pages. In fact, you probably don’t want every inch of your landing page to have content. White space offers tons of benefits to your landing page flow, structure, and impact. Want to learn how to make a killer landing page that uses the power of white space?

Landing Pages 96

Landing Pages Conversion FAQ Amazon 96

Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. Because awareness has already been established, lead generation strategies typically are activated in the second stage of the sales funnel — interest. Why Invest in B2B Lead Generation? Who Handles B2B Lead Generation?

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Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Hubspot

JANUARY 6, 2021

A landing page is a standalone website page dedicated to a specific marketing campaign that is meant to convert site visitors into leads. Landing pages typically offer visitors something that they may be interested in, like an Ebook or a free trial, in exchange for contact information.

Landing Pages 101

Landing Pages Stats Conversion Rate Lead Scoring 101

Martech

FEBRUARY 12, 2024

Google expanded its generative AI features for automatically created assets (ACA) to all English language advertisers in the U.S. or UK, you can now start utilizing generative AI to help create your ad campaigns, giving you access to a broader range of ideas instantly and significant time-saving benefits. Why we care.

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Marketing AI Google Generation Landing Pages 109

SmartBug Media

JUNE 8, 2020

Creating a landing page is easy. With multiple landing page creators on the market, you can publish one in minutes. Designing a landing page that converts inbound traffic into leads. Your landing page is like a virtual sales rep. What makes for a compelling landing page value proposition?

Landing Pages 112

Landing Pages Lead Scoring Lead Ranking Leads 112

FunnelEnvy

DECEMBER 26, 2023

It can feel overwhelming to keep track of everything, and even the most seasoned marketers fall prey to the top mistakes in B2B lead generation CRO. Audience, First and Always The success of any lead generation strategy hinges on a deep understanding of the audience. However, many B2B websites suffer from poorly designed landing pages.

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Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Optinmonster

MAY 18, 2021

Do you want to set up a dedicated page for visitors who come from Twitter? By sending your Twitter crowd to a generic homepage, they’re less likely to be engaged. Instead, you can boost conversions, traffic, and followers by creating a Twitter landing page that shows who you are and what you do. And much more.

Landing Pages 78

Landing Pages Twitter Optimization Template 78

Anyword

AUGUST 30, 2021

Welcome to our tutorial covering how to create Landing Page Projects and set up Anyword’s Continuous optimization feature. First, you can generate new copy based on a description of your product or service using the brief on the right side of the screen. Click on the assets you would like to generate text for.

Landing Pages 95

Landing Pages Optimization Classified Ads Copywriting 95

Anyword

AUGUST 30, 2021

Welcome to our tutorial covering how to create Landing Page Projects and set up Anyword’s Continuous optimization feature. First, you can generate new copy based on a description of your product or service using the brief on the right side of the screen. Click on the assets you would like to generate text for.

Landing Pages 98

Landing Pages Optimization Classified Ads Click Rate 98

Hubspot

JULY 30, 2020

How many times have you interacted with an ad on Facebook and gotten lost down a rabbit hole? I could click on an ad about ice cream, and five minutes later, find myself looking at YouTube videos of homemade sundaes. I came across this ad while scrolling, and because I saw my favorite colors in the ad, I had to click on the image.

Landing Pages 93

Landing Pages Facebook Marketing Automation Services Budget Programs 93

Martech

JANUARY 22, 2024

In fact, over at Search Engine Land , more than 1,000 people have registered to gain access to SearchBot, a search marketing version of MarTechBot. 1 challenge for marketers who are new to generative AI is crafting great prompts. You’ll also find a link to a tutorial on the image generator page. Start creating images now.

Work Management 108

Work Management Generation Marketing Management CMO 108

Optinmonster

MAY 10, 2021

Do you want to learn how to make an Instagram landing page for your website, but you’re not sure how to get started? An Instagram landing page is a dedicated page on your site where you send traffic from your Instagram account. Why Do You Need an Instagram Landing Page? Coming soon. Maintenance.

Landing Pages 72

Landing Pages Optimization Template Marketing Analytics Tools 72

Optinmonster

APRIL 6, 2021

Do you want to learn how to create a Facebook landing page to drive more conversions from your social posts or paid ads? And while you can send Facebook traffic to a generic page on your site, wouldn’t it be even better to create a landing page that gets you even higher conversions?

Landing Pages 71

Landing Pages Paid Content Facebook Optimization 71

Unbounce

FEBRUARY 25, 2020

You pitch at a local startup event, which lands you in a growth accelerator, which also leads to your first seed funding. We had a chance to talk to Mark, the Demand Generation Manager at Procurify, during Unbounce’s 2019 Call to Action Conference. The Solution: Account-Based Marketing (ABM) with Personalized Landing Pages.

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Landing Pages Account Based Marketing ABM Lead Scoring 136

Unbounce

MAY 19, 2020

These are especially helpful if you want your message to be seen on multiple pages of your site since you can set them up to appear in more than one place. You’ll also want to create the resource itself, whether that’s a blog post, web page, or landing page. Communicating Empathy on Your Landing Pages.

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Landing Pages Ad Building Work Management Marketing Proposals 145

BenchmarkONE

JANUARY 8, 2020

Landing pages that are created for long-term campaigns are the ones that best benefit from implementing and SEO strategy. . If your page is going to be active for six months or more, and even if your primary audience is intended to come from ads, it won’t hurt to bring in some extra traffic. . Create Impactful Meta-Data.

Landing Pages 88

Landing Pages SEO Practices Best Practices 88

Launch Marketing

MARCH 6, 2024

In this exploration beyond buyer personas, we have partnered with OneNineFive to delve into the transformative potential of personality-driven content and how it can elevate your lead generation strategy to propel leads through the marketing funnel. For instance, decision-makers in the C-suite generally exhibit higher levels of extroversion.

Lead Generation 118

Lead Generation Personalization Marketing & Strategy Marketing Strategy 118

Inbox Insight

OCTOBER 19, 2023

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. This article delves into the world of demand generation vs lead generation, dissecting their meanings, roles, strategies, and the key differences between them.

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Demand Generation Demand Generation Agencies Lead Generation Demand 105

B2B Digital Marketer

MARCH 28, 2024

In this episode, you’ll learn: The myths surrounding B2B paid ads and the truths that dispel them. Quality over Quantity: Focus on generating high-quality leads in B2B marketing, as converting even one high-ticket sale can significantly impact revenue. Your UVP should be the cornerstone of all your ad creatives and landing pages.

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Paid Search Agency Ads B2B Advertising Agencies 52

ClearVoice

APRIL 21, 2022

A strategic landing page that converts leads into full-fledged consumers helps both the business and the consumer. By providing an enticing offer, using compelling copy, and functional design, a solid landing page not only helps you achieve your business goals, but it also helps consumers achieve their own goals.

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Landing Pages Content Paid Search Agency User-Generated Content 59

Unbounce

OCTOBER 24, 2019

The Google and Facebook ads. The product page on your website. Everything You Need to Know About Ecommerce Landing Pages (But Were Afraid to Ask). Everything You Need to Know About Ecommerce Landing Pages (But Were Afraid to Ask). What’s an ecommerce landing page? And… crickets.

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Landing Pages eCommerce Design Paid Search Agency 94