Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . Given that, in this post, we’ll talk about: What B2B event marketing is. What are some types of event marketing. What is B2B Event Marketing? Why Is B2B Event Marketing Important? Why it’s important.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

Content Standard

FEBRUARY 2, 2021

Even if we’re eventually able to return to office life in some form, there’s still pressure to deftly navigate the emerging world of online conferences, virtual booths, and live-streamed events. Here are some ways to generate buzz and bring in more business with your online events. Image attribution: cottonbro 3.

Buzz 100

Buzz Event Marketing Webcast Lead Scoring 100

KoMarketing Associates

FEBRUARY 13, 2018

If changes in the social advertising landscape had you hesitant about testing Facebook Ads for your B2B lead generation driving efforts, it’s safe to say that your audience is there – and video ads are one of the most effective ways to give yourself a competitive edge. Welcome Leads Through Webcasts. Hosting an upcoming webcast?

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

Valasys

MAY 28, 2020

Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Events work, whether taken offline or virtually.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

Lead Liaison

AUGUST 13, 2019

The event helped you capture a lot of leads. Now is the time to consider your post-event marketing strategy. Now, post-event, you need to nurture those leads. For that, you want an approach that involves multiple marketing channels. Now it’s time to leverage email, social media and content marketing.

Event Marketing 70

Event Marketing Trade Show Paid Search Agency Lead Liaison 70

Vision6

JANUARY 7, 2021

With over 1000+ registrants and more than 50% attendance rate, EMSA 2020 has earned the title as the most successful in our event history. While we didn’t require a ticketing system for EMSA, we still wanted to take advantage of our Eventbrite integration to extend our reach and target audiences searching for similar events.

Event Marketing 52

Event Marketing Planning Paid Search Agency SMS 52

Webbiquity

DECEMBER 31, 2020

The key is to market across many channels and be consistent with your messaging. Event Marketing. With both digital and in-person events, you still need to rely on social media, SEO tips , and your website to promote the event. While at events, it’s important to get your brand noticed. Retail Advertising.

Promotion 254

Promotion POS Business Paid Search Agency 254

PFL

SEPTEMBER 13, 2018

Planning a company’s hosted event is difficult enough without the added worry of whether anyone will bother to show up. Yet the challenge of driving attendance with event marketing is …

Event Marketing 40

Event Marketing Planning Marketing Ads 40

B2B Marketing Analytics

AUGUST 24, 2019

Given the potential of events marketing, it is not surprising to see that events and field marketing continue to get more and more attention of marketing leaders. I am sure that every CMO, field marketing and event marketing leader can relate to this dilemma.

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

Marketing Insider Group

JANUARY 12, 2021

We’re sharing some of these proven tips with you so that you can implement those that are right for you during your upcoming event. 7 Tips for Creating Sponsorship Packages for Virtual Events: Match Sponsorship Goals with Event Marketing Goals. Create Special Packages for Your Mobile Event App.

Tips 299

Tips Co-Registration Microsite Pricing 299

Semcasting

JUNE 22, 2018

Businesses are looking for better ways to reach and identify attendees at a conference or an event. Often the digital marketing strategy will include a geo-fence around the location to serve ads to attendees while at the venue. Step 1: Geo-fence the event location. Step 2: Geo-fence locations near the event.

Event Marketing 40

Event Marketing Mobile Marketing Conference Marketing & Strategy 40

Webbiquity

APRIL 14, 2020

By roughly a 4:3 ratio, tech marketers are more likely than non-tech B2B marketers to say they will reallocate unused live events marketing dollars to other programs. By about the same margin, non-tech marketers say they are more likely to just cut budgets than their tech marketing peers.

Marketing Budget Creation 338

Marketing Budget Creation Paid Content Planning Peer-to-peer 338

SpotMe Blog

JUNE 29, 2022

When people attend the virtual portion of your hybrid event, that reduces the amount of trash that ends up in landfills and other spots. It also means there’s less swag given out to in-person attendees that will inevitably end up adding to that waste. . Benefit #4: Promote s inclusivity and flexibility for event attendees.

Event Marketing 52

Event Marketing Enterprise Management Webinar Metrics Paid Search Agency 52

Webbiquity

MAY 30, 2023

Content marketing, a vital component of both search and social engagement strategies, was #2 in terms of both popularity and importance. And finally, despite the hype they get, video marketing and ABM were both near the bottom of the list for importance. 6) Event marketing is bouncing back for B2B.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Valasys

DECEMBER 16, 2019

According to ZoomInfo, 39% of marketers stated that they have been using Facebook to converse with their audiences. Moreover, 91% of B2B SaaS marketers prefer Facebook Ads over LinkedIn (Source: Statista). So, if you’re a B2B SaaS marketer undoubtedly Facebook advertising is for you.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Webbiquity

SEPTEMBER 12, 2023

There’s lots, lots more to discover in this study, from concerns about venues and the role of event technology to the challenges of demonstrating event marketing ROI and the top priorities and expectations for attendees when deciding which in-person events to participate in. .” Just 1% strongly disagree.

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

Webbiquity

FEBRUARY 16, 2023

Alternatively, some key insights on event marketing trends found that 37% of B2B marketers are increasing interested in utilizing brand influencers. Working with notable industry figures will certainly be used more this incoming year, as influencer marketing has shown the ability to increase brand awareness and buyer trust.

Trends 308

Trends B2B Marketing B2B Thought Leadership B2B 308

Martech

SEPTEMBER 1, 2023

Keep an eye out, as we will be adding to it. AI and marketing The must-follows to keep up with the AI revolution sweeping marketing technology. Email marketing The email marketing experts to follow to stay on top of all the best practices and latest developments.

Marketing Analytics Tools 115

Marketing Analytics Tools Marketing AI Account Based Marketing ABM 115

Webbiquity

OCTOBER 16, 2018

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. Banner ads? And no one answers their phone anymore.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Marketing Insider Group

FEBRUARY 27, 2020

Take a three-pronged approach to review the latest trends in your industry, the world at large, and event marketing. For example, if you’re in the pharmaceutical or agricultural industries, you might want to explore the role that blockchain technology plays in getting products to market – from raw materials to store shelves.

Event Marketing 251

Event Marketing Conference Trends Planning 251

Navigate the Channel

AUGUST 10, 2017

When done with a bit of planning and creativity, social media can help maximize visibility and attendance at your next big event. As an added bonus, it offers a convenient platform for repurposing your content and leveraging your trade show investment long after the event wraps up.

Trade Show 90

Trade Show Social Media Social Marketing Event Marketing 90

KoMarketing Associates

MAY 6, 2020

For virtual event marketing, digital marketers should use stories on social media to tease for upcoming events, link directly to registration pages or further event information, and increase overall awareness of the event with their target audience. .

Paid Content 283

Paid Content Social Media Promotion Media 283

Marketing Insider Group

SEPTEMBER 16, 2019

Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word out, build buzz, and get people excited about attending. It can be overwhelming even choosing where to start when it comes to event marketing.

Planning 224

Planning Marketing Plans Work Management Marketing Management 224

Webbiquity

AUGUST 18, 2020

New platforms are being developed, and new features added to existing platforms, to more closely replicate the live experience. Founded in 1985 as a conference recording company, Digitell now offers virtual event and live streaming platforms along with web / graphic design, event marketing, and audio/video technician services.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Lake B2B

MAY 5, 2022

The mass marketing strategies like print or TV ads, cold calling, event marketing, etc., Marketing has evolved over time, and now the future of marketing lies in personalization. With growing competition, every business wants to stand out and attract customers. But how can they do that? No […].

Personalization 105

Personalization Cold Calling Brand Identity Branding 105

Launch Marketing

APRIL 19, 2023

Powerful customer marketing that engages audiences and drives home your unique value proposition can be a differentiator edge in a crowded market. For your organization to boost customer marketing activities, consider these B2B content personalization tactics. Looking for more tips on effective ads? Check out this blog.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Marketing Insider Group

DECEMBER 8, 2020

However, they also traditionally spend a substantial amount on event marketing and sales travel. Using them to invest in key areas of digital marketing will help audiences find and buy from you. Improving your digital channels, including adding eCommerce functionality or revamping your website.

Digital Transformation 276

Digital Transformation Marketing AI Work Management Marketing Management 276

PFL

OCTOBER 28, 2018

Planning a company’s hosted event is difficult enough without the added worry of whether anyone will bother to show up, but at the back of every event planners’ mind is …

Event Marketing 40

Event Marketing Marketing Automation Planning Automation 40

Customer Experience Matrix

DECEMBER 13, 2020

Nearly all device-level targeting can also include location data , adding a dimension that cookies often lack. Retailers like Walmart, Kroger, Target, and CVS have all started their own ad networks , drawing on their own customer data. shoppable video is growing rapidly. remote work is here to stay.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

sagefrog

DECEMBER 6, 2023

The data collected provides a comprehensive snapshot of the current state of B2B marketing, allowing us to draw valuable insights and guide you toward success. Take Action: Leverage our Ultimate Guide to B2B Event Marketing for a comprehensive roadmap to successfully attending and curating special events.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

Martech

FEBRUARY 1, 2022

The CMO Council calls it “the NextGen event landscape” and says it will look “vastly different from pre-pandemic events.” The potential value of hybrid events is recognized but marketers also acknowledge obstacles to pulling them off successfully. Virtual is here to stay.

Webinar Metrics 91

Webinar Metrics Marketing & Strategy Marketing Strategy Digital Marketing Funnels 91

Adobe Experience Cloud Blog

SEPTEMBER 25, 2014

Author: Maggie Jones We’re T-minus four days until Ad Week — one of the most important gatherings of marketing and communications leaders of the year, taking place in New York City. So without further ado, here’s our can’t-miss roundup for Ad Week 2014: 1) Pandora Battle of the Bands. Something weirder?

Paid Search Agency 48

Paid Search Agency Ads B2B Thought Leadership Marketo 48

Webbiquity

MARCH 31, 2020

In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding. But it’s not. Though 90% of B2B software companies are on Twitter , barely half are active.

Twitter 320

Twitter Enterprise Management Business Work Management 320

Zoominfo

OCTOBER 13, 2023

Advertising Using ZoomInfo data such as intent signals can help you build an audience list for sales and marketing teams to target. With MarketingOS , you can automatically launch display and social ad campaigns based on customers with high intent.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

The Freeman Company

MARCH 2, 2016

How Budweiser incorporated sensory experiences at their Made in America Festival.

Event Marketing 40

Event Marketing Ads Brand Identity Branding 40

Martech

AUGUST 29, 2023

subscribers) Charles Farina Charles is head of innovation for the ad services company AdSwerve and is always up on the latest GA4 developments. followers) Blog: LovesData.com Janet Driscoll Miller Janet is president and CEO of Marketing Mojo, the digital marketing agency she founded in 2005. LinkedIn: Brie E Anderson (2.6K

Marketing Analytics Tools 103

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 103

Martech

APRIL 11, 2022

I had that thought last week when my Instagram feed suddenly filled with ads for a product I was not remotely in-market for. I filled no forms on the website, offered up no personal information, yet the ads showed up right away on my social media. But at least I knew why. helicopters? — Editorial Director.

Terms and Conditions 92

Terms and Conditions Case Study Case Studies Trigger Marketing 92