How to Build an Ad That Grabs Attention in 2 Seconds or Less

Marketing Insider Group

After all, there’s no sense in trying to build customer loyalty — or even attempting a sale — if no one is looking. Customer attention is finite and fleeting. The average ad on Facebook is viewed for only 2.5 In turn, this helps them create better, more targeted ads.

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How to Produce Paid Facebook Video Ads for Mobile Like a Pro

Single Grain

This comprehensive how-to guide for Facebook video ads was updated and expanded for 2020 to provide even more information. So why aren’t your ads performing as well as you’d expect? Here’s how you can produce Facebook mobile video ads like a pro. NEW & IMPROVED!

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Everything You Need To Know About Google’s New Discovery Ads


Blogs, vertical content creation sites (like Event Pro Update and Customer Experience Update ), social media, and other platforms have completely transformed marketing. One of the most important announcements was the launch of Google Discovery Ads. What Are Google Discovery Ads?

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Google Ads: The Definitive Guide (2018 Update)


You probably know that Google Ads is the fastest way to 10X your sales, thanks to the high buyer intent traffic it drives towards your landing pages. But how can you actually make it work for you and get your ads placed like this? Making it the biggest ad selling company in the world.

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The 7 Keys to Creating Successful B2B Marketing Copy

Speaker: Robert Bly, Independent Copywriter and Consultant

Marketers may use the same copy for their B2B and B2C clientele, but these customers should never be treated the same. In this webinar, you will get a clear overview of the 7 key differences between B2B and B2C, so your marketing is more relevant and engaging to business buyers. Join Robert Bly, independent copywriter and consultant, who will walk you through key details of your marketing copy strategy that will make a real difference to your buyers.

5 Facebook Ads Trends You Can’t Ignore in 2020

Single Grain

At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy. There was a time when brands could acquire customers organically, but that era is over. That’s why we rounded up the key trends that will impact running ads on Facebook this year.

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How to Improve Your Amazon Ads to Increase Sales

Single Grain

Eventually, all your potential customers will start their searches on Amazon even if you’re not selling a product on the retail site. With numbers like these, we wanted to share concrete tips to help you increase your sales on Amazon, specifically through Amazon Ads. Video Ads.

How to Uncover Your Competitor’s Facebook Ad Strategy

Single Grain

Many brands and marketers understand this and perform competitor research on everything from keywords to social campaigns, but a large percentage either forget or are unsure about how to proceed with Facebook Ads. Why You Should Care What Your Competitors Are Doing on Facebook Ads.

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Digital ad spend: Paid search continues to dominate in 2019


The survey found that the top priority for marketers this year is in increasing brand awareness, followed by enhancing customer experience. Paid search dominates the digital ad landscape. Other top social formats include feed banner ads and carousel ads.

Facebook Ads: 7 Changes All Marketers Need to Know in 2019

Single Grain

Facebook Ads is one of the top PPC platforms right now. The ad system, after all, is versatile and holds a lot of potential. A lot has changed in the past few years, so let’s take a look at the 7 new Facebook Ads changes that all marketers should be aware of in 2019.

4 Amazon Ads Trends You Can’t Ignore in 2020

Single Grain

Facebook and Google have been dominating the digital advertising space for years now, but Amazon is at number three and growing fast: they made almost $10 billion in ad revenues in 2019, which is almost 8% of the digital ad market, and up more than 30% from the year before.

How to Leverage Display Ad Optimization

Modern Marketing

As we move towards more advanced and targeted advertising, it has become increasingly crucial for digital marketers to serve customers personalized, relevant content to not only improve overall site engagement and reduce bounce rate, but to also foster brand loyalty.

11 Ways to Improve Your Facebook Ads Relevance Score

Single Grain

Do you enjoy burning through your ad budget will little to show for it? But that’s exactly what you are doing if you are running Facebook ads with a low ad relevance score. They’ve continually refined their ad formats to find those that still perform while being less intrusive.

Banner Ads Must Die!!!

Marketing Insider Group

My advice of which marketing tactic was like the walking dead: banner ads!!! Your customers ignore them. Your future customers might even hate you for interrupting their content experiences. Why interrupt what your customers want, when you can be what your customers want?

Customer experience enemy #1: the org chart


It’s always possible to have a bad digital customer experience if you lack the skills or investment to create one. A consultant friend recently asked me to put together a questionnaire for a discovery workshop on digital customer experience. How do you gather customer feedback?

Love is in the A— Ad Slots


Ahhh February is here… which means we’ll soon be sipping wine by candlelight or spilling Pad Thai on our couches while watching You’ve Got Mail… Both are quality time spent with your significant others, but let’s not forget about others that you should hold dear to your heart: potential customers.

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How to Create Compelling Text Ads on Google (with Examples)

Single Grain

Although video ad campaigns are extremely popular these days, particularly on Facebook and YouTube (although they're on pretty much all social platforms), you shouldn't discount the efficacy of text ads. What Is a Text Ad? 6 Ways Google Ads Can Boost Your SEO Results.

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How to Get the Cheapest Facebook Ads Without Sacrificing Quality

Single Grain

Here's how to get the cheapest Facebook Ads without sacrificing quality. How Much Do Facebook Ads Cost? Update or Cut Ads that Aren’t Performing. That’s why it’s important to ensure that your ads are performing to their maximum potential. Try Using Facebook Lead Ads.

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How to Build a Facebook Ad Funnel

Single Grain

If you’re ready to break into the world of PPC campaigns to build brand awareness, attract leads and drive sales, Facebook Ads is one of the best platforms to start with. That’s where ad funnels come in. What Is a Facebook Ad Funnel? This is the first ad in the mix.

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Programmatic Ad Buying: What Does It Mean for B2B Marketers?

The Point

You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying.

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Guide to mobile advertising: Types of ads and main platforms


to reach $165.7bn in 2019, making it the second-largest ad channel worldwide across 96 markets, as per WARC’s Adspend Forecast. Mobile advertising ecosystem supports the most converting and ROI-driven interactive ad formats that engage and retain users inside the app. Banner ads.

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13 More Bing Ads Secrets to Broaden Your SEM Coverage


Once considered a soft option for PPC advertising, Bing Ads now offers a wide array of opportunities for advertisers to reach their desired audiences and drive meaningful revenue. Last year we published some tips and secrets on how to expand your SEM strategy using Bing Ads.

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What is a Custom Intent Audience?


Many different targeting options can be used to reach potential buyers on the Display network, including Custom Intent audiences. What is a Custom Intent Audience? Note: Custom Intent Audiences are available on the Google Display Network only. ).

How Your Business Can Survive The Ad Blocking Wars On YouTube


If you are promoting your company with video ads on YouTube, a portion of your targeted audience may be missing the message due to ad blocking software. Ad blocking is growing worldwide. On desktop, increasing numbers of users are blocking ads via browser plugins.

5 Ways to Re-Engage Those Long-Lost Customers

Single Grain

If you ask most advertisers and businesses about their digital sales funnel or ad their ads funnels, they’ll typically list some variation of the following steps: Discovery. Your customers aren’t that different, and there’s a lot less emotional attachment involved there.

How to Effectively Prepare for Google Responsive Search Ads

KoMarketing Associates

During the Google Marketing Live conference a few weeks ago, Google once again shook up the paid search world with the announcement of Responsive Search Ads. With these ads, Google will automatically mix, match and test combinations of ad copy provided by the advertiser.

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Digital Ad Optimization with Oracle Maxymiser

Modern Marketing

The customer journey in today’s digital age is anything but straightforward. Customers will usually research products and services online a few times before buying and will have been exposed to multiple display and retargeted digital ads before they end up on a landing or product page.

7 Easy Ways to Optimize Your Facebook Ads

Single Grain

You spend a lot of your money and time creating Facebook ads, so, obviously, you want to get as much benefit as possible from your ad budget. But if you're struggling to reach the right audience via Facebook ads, then you probably need to optimize your Facebook ads.

Cutting Advertising Costs: Automotive Marketing and Customer Journeys


In 2019, automotive marketing has one of the highest Cost-per click rates in comparison to other industries.Organic reach is decreasing and CPC costs just keep rising, so how can automotive brands keep costs down while identifying and growing customer segments?

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Social Ads Expands to Include Conversion Ads

Outbound Engine

We’ve been hard at work improving OutboundEngine’s Social Ads product. Initially, we only offered traffic ads. We’re excited to announce we are now offering conversion ads as well! What’s a traffic ad? What’s a conversion ad?

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6 Google Ads Trends You Can’t Ignore in 2020

Single Grain

Google is constantly adding to and upgrading its massive suite of products, which makes it hard for the typical advertiser to keep up with what’s available to them. 6 Google Ads Trends You Can’t Ignore in 2020. Trend #1: Google Ads Smart Bidding. Trend #2: Google Discovery Ads.

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How to Build an Email List for Retargeting using Google Ads


However, what most of these marketers don’t know is that Google Ads doubles up as a goldmine for the next, equally important step in generating leads and conversions– retargeting! What do customers get by providing their emails? How can you use email lists for retargeting in Google Ads?

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3 Conversion tactics for your online ads


Read on to understand more about how to give your ad copy some strong doses of these conversion-raising components of advertising. Captivating viewers just means using words in your ads that draw people’s attention and pique their interest.

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Welcome To The Age Of Ad Blocking

Marketing Insider Group

Ad blocking has been a super hot topic in marketing this year. And become the hottest topic in marketing the last week or so as Apple released the latest mobile OS for iPhones and iPads that allows mobile ad blockers. Help Me Get Rid Of Ads. �. Ad Blocking Hurts Publishers.

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Digital Ad Optimization with Oracle Maxymiser

Modern Marketing

The customer journey in today’s digital age is anything but straightforward. Customers will usually research products and services online a few times before buying and will have been exposed to multiple display and retargeted digital ads before they end up on a landing or product page.

Creativity and AI at Cannes Ad Fest

Modern Marketing

I hope you’ll join me in person or online to see what my colleagues from the advertising and marketing spheres are saying about their customers and industry trends.

Dynamic Search Ads: Bridging the PPC and SEO Gap

EMagine B2B Blog

Dynamic Search Ads, or DSAs, aren’t exactly new in the world of Google Ads. However, the way they leverage SEO data despite being part of paid search makes them an interesting facet of any ads campaign, and for that reason, we decided to discuss them in more depth.

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Your guide to Pinterest ad targeting success

Sprout Social

While you might know a lot about creating great Pinterest ads , are you showing them to the right people? Understanding how Pinterest ad targeting works is key to creating great ads that generate the most buzz, awareness, traffic and conversions for your buck.

How B2B Firms Can Acquire Leads with Programmatic Ads

Single Grain

That’s the magic of programmatic advertising – the ability to use accurate, real-time data and deliver ads to the right prospects, at the right moment. digital display ad dollars will transact programmatically. How to Acquire Leads with Programmatic Ads.

Why Publishers Are a Huge Threat to Ad Agencies


A traditional agency would have gone from TV to the internet to mobile and social,” R/GA CEO Bob Greenberg told Ad Age in 2014. “R/GA Vice] is a total threat,” said Katy Reyers, associate strategy director at ad agency MRY.