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3 Steps to Get Set for the 2021 Holiday Shopping Season

Opt Intelligence

If opt-in advertising or co-registration campaigns are not part of your current marketing mix, now is the time to add them. Both allow you to generate new leads without landing pages and grow your email list practically risk-free. Expand your targeting, develop new and engaging creative or test a new platform or partner.

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What It Really Means To Generate Leads Without Landing Pages

Opt Intelligence

A good website converts leads into customers, but even the best landing pages are wasted on lead generation. These potential leads don’t know you yet, so getting them to visit your site and read a lengthy landing page before submitting personal information is an expensive and highly ineffective endeavor.

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Jumpstart Your Business By Growing Your Email List

Opt Intelligence

With a co-registration campaign, you can use opt-in advertising to re-engage your existing email list or build a bigger email database. That’s the beauty of co-registration. We show your ads on relevant websites your target audience already knows and loves. The answer, surprisingly, lies outside the inbox.

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New Year, New Lead Generation Resolutions

Opt Intelligence

Develop Data Privacy Guidelines. 2019 heralded CCPA, the United States’ own California Consumer Privacy Act. 2020 brings enforcement of CCPA, and the promise of more data privacy rules and regulations. There is no landing page, and no wasted clicks. Retarget and Resubscribe. Expand Your Email List. We can help!

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How to Manage Successful Webinars: A Checklist

Adobe Experience Cloud Blog

Some now also integrate with next-generation API’s and connectors , allowing them to easily sync registration information with select marketing automation platforms. Build a webinar landing page. Make the registration process as simple as possible. Create the registration flow. Build promotional emails.

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Three Quick Ways to Improve CCPA Compliance

Opt Intelligence

The California Consumer Privacy Act, or CCPA, is intended to provide protections to California residents regarding their personal information and data. It also means that we have vetted these publishers in advance and ensure full data privacy every step of the way. An added benefit? Enable Double Opt-In To Track Subscribers.

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The Laws Marketers Need to Know to Avoid Legal Backlash

Hubspot

And you might have also noticed that privacy has been quite a hot button issue recently, with the launch of Google's new one-size-fits-all privacy policy as well as the latest debacle with the up and coming (or maybe not?) Privacy Policies and Terms of Use. Law has been all over the marketing news lately. social network, Path.