KoMarketing Associates
JULY 2, 2020
B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable. A great deal of B2B marketers do use LinkedIn ads, for sure.
KoMarketing Associates
MAY 25, 2022
In B2B marketing, lead generation is the most crucial step in the sales and marketing pipeline. This is probably why there are thousands of tips, strategies, webinars, and guides telling you how to generate more leads for your B2B business. Does Google Ads Work for B2B? . How to Target a B2B Audience on Google Ads.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
KoMarketing Associates
OCTOBER 12, 2022
It’s exciting, but maybe a little overwhelming, too—especially if you’re a Google Ad user and are trying to figure out what the shift means for your ad campaigns. Luckily, connecting the two platforms, GA4 and Google Ads, is one of the easier parts of making the switch to GA4! . Import GA4 Conversions to Google Ads
B2B Digital Marketer
MARCH 28, 2024
Insights From a Google Insider Mastering B2B Paid Advertising In the fast-evolving digital landscape, mastering the art of B2B paid advertising has never been more critical. In this episode, you’ll learn: The myths surrounding B2B paid ads and the truths that dispel them.
By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference. Attending trade shows helps your business find new prospects and make connections.
Martech
APRIL 4, 2024
Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. Live Event Ads. Why we care.
Top Rank Marketing
DECEMBER 29, 2023
B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.
Advertisement
Looking for ways to boost engagement in a B2B loyalty program? This technique is especially relevant in the B2B, channel or employee loyalty space because the universe of members is typically much smaller than a consumer program. Fewer bidders mean a greater chance of winning!
Speaker: Tyler Pleiss, AMB Manager - Strategic & Kristen Rauch, ABM Manager - Expansion
Here's what they'll cover: How to supercharge your marketing content by adding chat to the mix. Whether you're just starting out or a seasoned expert, there is something for everyone in this session. How chat fits into your larger omni-channel engagement strategy.
You can’t afford to frustrate your potential customers by shoving your ads on their screens all the time. Answering this question is the trickiest part of the marketing campaign. It needs adequate planning.
Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo
and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects. Wait a second - that wasn't part of the plan. Since when did a 1.5% conversion rate start looking "good"?
Expert insights. Personalized for you.
290 
Let's personalize your content