ClickZ

AUGUST 8, 2020

30-second summary: Mobile ad spending will increase by 4.8% ($4.22 billion) making the total mobile ad spend budget this year to $91.52 Mobile continues to increase its share of digital ad spending, reaching 68% in 2020. The estimated growth for the US digital advertising sphere 2020 that stood at $154.58 OOH advertising.

Mobile Advertising 124

Mobile Advertising Marketing Attribution Advertisements Advertising 124

Marketing Insider Group

JULY 11, 2023

Sooner or later, you have to decide how to advertise online if you want to grow. However, getting a good return on ad spend is challenging. A recent study found that brands overestimate ad conversions by 4,000%. Here we give seven strategies to guide your online advertising. So, what really works? Image Source 1.

Paid Content 184

Paid Content Advertisements Advertising Paid Search Agency 184

Martech

APRIL 9, 2024

What’s next in first-party advertising? Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. Open the report What is first-party data advertising?

Paid Search Agency 106

Paid Search Agency Features Personalization Ads 106

Valasys

JANUARY 24, 2024

In today’s digital battlefield, bombarded with irrelevant ads on every screen, consumers are jaded and attention spans are shorter than a TikTok dance. AI is poised to revolutionize the way we reach, understand, and engage with customers, transforming not just how we advertise, but who we advertise to.

Marketing AI 40

Marketing AI Advertisements Advertising Ads 40

Go Beyond SEO

APRIL 18, 2024

Standing out to attract new customers is hard. PPC Pest Control advertising is a proven strategy that works. PPC Pest Control means you pay for each click on your ad. Your ads reach people looking for pest control services. Contact GoBeyond for PPC Ad expertise. These will help you get more customers and grow.

PPC 78

PPC Advertising Agencies Paid Search Agency Marketing & Strategy 78

Martech

MARCH 12, 2024

Microsoft Ads has expanded its Copilot trial to a larger set of advertisers. The company confirmed it is giving more advertises access to Copilot as it continues to collect data, test, optimize and work towards general availability. The post Microsoft rolls out Copilot AI to more advertisers appeared first on MarTech.

Marketing AI 100

Marketing AI Advertising Agencies Advertisements Advertising 100

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. This article delves into the world of niche markets, exploring the challenges marketers face, the evolution of niche advertising and actionable strategies to succeed.

Advertising Agencies 109

Advertising Agencies Advertisements Advertising Tactics 109

Digilant

DECEMBER 19, 2023

Continuing our 2024 Partner Predictions series , the Digilant team sat down with Brent Gaskamp, VP of Platform Partnerships at Oracle Advertising. As brands, advertisers, agencies, platforms, and data providers, we have a duty to consumers to protect their privacy. In terms of audience targeting, what changes should advertisers expect?

Advertising Agencies 128

Advertising Agencies Advertisements Advertising Paid Search Agency 128

illumin

MARCH 5, 2024

As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes. They can be used for wider targeting, audience profiling , and cross-tracking of ads.

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

Martech

DECEMBER 21, 2021

AT&T has agreed to the sale of its programmatic ad marketplace Xandr to Microsoft. The acquisition will combine Microsofts’ global customer base, audience intelligence and technology with Xandr’s platform, which offers scaled programmatic environments, as well as media spending optimization for both the buy and sell sides.

Advertising Agencies 109

Advertising Agencies Marketing Management Paid Search Agency Advertisements 109

Martech

OCTOBER 6, 2023

This week, Meta announced it is beginning the rollout of generative AI capabilities in Ads Manager. The creation of multiple ad backgrounds allowing advertisers to choose relevant creative for their targeted audiences. “Most of it is small brand advertisers and a lot of it is highly targeted, localized, topical content.

Paid Search Agency 139

Paid Search Agency Features Ads Marketing AI 139

Martech

FEBRUARY 20, 2024

The retail giant hopes the deal will boost its ad business by leveraging Vizio’s SmartCast Operating System, which serves free ad-supported content on its TVs. Walmart’s acquisition opens up new ways for advertisers to connect with potential customers. The SmartCast system currently has 18 million active accounts.

Paid Search Agency 98

Paid Search Agency Buy Ads Amazon 98

B2B Digital Marketer

MARCH 28, 2024

Insights From a Google Insider Mastering B2B Paid Advertising In the fast-evolving digital landscape, mastering the art of B2B paid advertising has never been more critical. Prepare to debunk myths , grasp future trends, and refine your advertising approach for unparalleled success.

Paid Search Agency 52

Paid Search Agency Ads B2B Advertising Agencies 52

Martech

DECEMBER 23, 2021

A number of top financial companies, led by JPMorgan Chase and Invesco, are investing ad dollars in educating consumers about cryptocurrencies, according to new data from advertising intelligence platform MediaRadia. Advertising spend for digital currencies reached over $119 million in 2021, a 159% increase from 2020.

Education 117

Education Spending Paid Search Agency Advertisements 117

33Across

MARCH 7, 2024

The Customer Data Platform Institute featured 33Across' Q4 2023 Programmatic Trends Report, which showed a 9% quarterly increase in investment in cookie alternatives on its ad exchange. Retail advertisers allocated. The post Cookieless Share of Voice More Than Doubles YoY for Retail Advertisers appeared first on 33Across.

Allocation 113

Allocation Advertisements Advertising Ad Exchange 113

illumin

FEBRUARY 29, 2024

YouTube is a digital advertising powerhouse and has been since its founding in 2005, and so are the creators on its platform. User creation is the heart of the video-sharing site’s business model, and it should be at the heart of advertisers’ strategy too. That said, YouTube can be a risky place to advertise if you don’t do it right.

Youtube 105

Youtube Advertisements Advertising Brand Identity 105

illumin

FEBRUARY 22, 2024

Amazon Prime is switching to an ad-supported business model in 2023. Will audiences still choose streaming if they have to watch ads to do so? Even though the introduction of ads to streaming services like Amazon Prime may be fraught with unhappy users, they are still likely to pay for on-demand streaming over cable television.

Paid Search Agency 115

Paid Search Agency Amazon Ads Television marketing 115

Optinmonster

MARCH 21, 2024

Do you want to learn about Google ads retargeting, more commonly known as just remarketing? In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. What Is Google Ads Retargeting?

Paid Search Agency 90

Paid Search Agency Ads Google Marketing Analytics Tools 90

illumin

JANUARY 12, 2024

There are many different ways that marketers can build their ad strategies on Meta and their social media marketing does not have to be an island. Marketers in the USA will spend more than $57 billion on digital display advertising in 2024 alone, with over half of this spent on social media – on track with the spending from recent years.

Paid Search Agency 105

Paid Search Agency Ads Marketing & Strategy Funnel Advertising 105

Martech

APRIL 22, 2022

As more TV viewers cut the cord and turned to streaming, Netflix held off on ads and clung to subscriptions as the primary revenue stream for their service. Now that the streaming giant is losing subscribers , co-CEO Reed Hastings says it’s open to an ad-supported tier. Discovery’s HBO Max offers a premium ad-free tier at $14.99

Paid Search Agency 95

Paid Search Agency Advertising Agencies Advertisements Advertising 95

Liveintent

JUNE 7, 2021

LiveIntent’s exchange gives Amobee’s customers exclusive access to ad inventory in the email newsletters of 2000+ premium publishing brands, serving ads to a 100% logged-in audience of over 200 million active readers per month. Unlike websites with full-page takeovers, there is no noise in a newsletter.

Media Plans 115

Media Plans Advertisements Advertising Planning 115

Sprout Social

JULY 15, 2020

Besides those marketing tactics, you could also invest in paid advertising on TikTok to further boost your brand’s impact on the app’s audience. With the app’s immense popularity, TikTok ads could be a great addition to your social media advertising strategy. Types of TikTok ads. How to set up ads on TikTok.

Advertising Agencies 139

Advertising Agencies Paid Search Agency Advertisements Advertising 139

illumin

DECEMBER 1, 2023

If you want to yield the best advertising results, then Programmatic advertising is the most effective way to do it. Programmatic ads do away with “hit or miss” results and are a more reliable and efficient way of advertising. This trend grew in popularity in 2023 and will continue to grow in importance next year.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. Live Event Ads. Building on video.

Linkedin 72

Linkedin Paid Search Agency Ads Campaigns 72

Spiralytics

SEPTEMBER 11, 2023

Have you ever wondered how life would’ve been without the humor and wit of ads and marketing? Social media, in general, has become a valuable tool for marketers, leveraging its reach to deliver digital ads to people across the globe. Left and right, marketers are utilizing this versatile tool to market their brands using Facebook Ads.

Cost Per Thousand 125

Cost Per Thousand Cost per Lead Cost Per Click Cost 125

Martech

DECEMBER 4, 2023

Prompt: Is using third-party audience data worth it for advertising? Answer: Using third-party audience data for advertising can be worth it depending on the specific goals and circumstances of the advertiser. This can help improve the relevance and effectiveness of ad campaigns. Here are a few factors to consider: 1.

Advertisements 106

Advertisements Advertising Ideal Customer Profiles Best Practices 106

Sprout Social

AUGUST 3, 2022

If you’re looking to increase brand awareness and reach for your business through online advertising, there’s no better platform to turn to than the Internet’s second largest search engine. Owned by Google, you’ll be working with the Google Ads network to create your YouTube ads. Types of YouTube ads.

Youtube 109

Youtube Advertising Agencies Advertisements Advertising 109

Stevens & Tate

MARCH 4, 2024

Among the many advertising options available top marketers, radio ads continue to play a significant role in shaping brand narratives and reaching audiences. However, the rise of internet radio has introduced a new dimension to the audio advertising space, leading to a dynamic interplay between traditional and digital mediums.

Advertisements 97

Advertisements Advertising Paid Search Agency Advertising Mediums 97

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1.

Social Media 105

Social Media Advertisements Advertising Tools 105

Martech

NOVEMBER 2, 2023

The European Data Protection Board (EDPB) is permanently banning Meta from using personal data for advertising across the EU and European Economic Area (EEA). As it stands, the ban cripples the company’s ability to sell personalized ads to the 258 million Europeans who use Facebook and Instagram each month. Why we care. Get MarTech!

Advertisements 125

Advertisements Advertising Personalization Terms and Conditions 125

Stevens & Tate

SEPTEMBER 20, 2023

Every business, regardless of its niche or size, relies on marketing to build brand awareness, reach a target audience, foster customer relationships, and increase sales. Digital advertising, for instance, is a form of marketing that is constantly evolving and proving to be quite effective when combined with other forms of digital marketing.

Paid Content 100

Paid Content Advertising Agencies Advertisements Advertising 100

Martech

DECEMBER 6, 2023

Google is providing advertisers with the option to opt out of the Search Partner Network (SPN). This decision comes in the wake of an Adalytics report claiming that Google search ads were appearing on inappropriate non-Google websites through the SPN, creating potential risks for brand safety. Click here to take the survey Why we care.

Opt-out 116

Opt-out Advertising Agencies Advertisements Advertising 116

Martech

APRIL 1, 2022

As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). It has also adopted Yahoo’s cookieless identity solution, Yahoo ConnectID, providing identity resolution for display ads. Glewed TV is now a preferred partner in Yahoo’s supply-side platform.

Paid Search Agency 108

Paid Search Agency Advertising Agencies Advertisements Advertising 108

Martech

OCTOBER 24, 2023

Yelp has announced improvements to its ad-targeting capabilities through the expansion of its neural network usage. Serving ads to high-value customers at optimal moments significantly enhances the probability of conversion, engagement, and potential sales. Improved ads package. Its photo classification abilities.

Paid Search Agency 115

Paid Search Agency Ads Network Marketing Intent 115

Martech

MARCH 13, 2024

Meta unveiled updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions and deliver more personalized ads. The platform claims the updates will help give consumers “the confidence to make a purchase after seeing an ad.” Advantage+ catalog ad s update. Reminder ads.

Ads 75

Ads Mobile Advertising Marketing Management Tagging 75

Martech

OCTOBER 10, 2023

Google Ads has started rolling out Demand Gen globally so that all customers now have access. Demand Gen is an AI-powered tool that was built to specifically help social platform advertisers by streamlining the process of discovering and converting consumers through visually engaging content. What is Demand Gen? Why we care.

Cost per Acquisition 117

Cost per Acquisition Demand Ads Google 117

Martech

NOVEMBER 13, 2023

can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. Maurice Rahmey, co-founder and co-CEO of Disruptive Digital, described the new feature as “the most significant ad product of the year.” ” “Customers in the U.S.

Advertising Agencies 101

Advertising Agencies Amazon Advertisements Advertising 101