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Google Ads Retargeting: Everything You Need To Know

Optinmonster

Do you want to learn about Google ads retargeting, more commonly known as just remarketing? In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. What Is Google Ads Retargeting?

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Key Insights: Mobile ads “the hotspot”, advertising growth projections, and customer experience dissected

ClickZ

30-second summary: Mobile ad spending will increase by 4.8% ($4.22 billion) making the total mobile ad spend budget this year to $91.52 Mobile continues to increase its share of digital ad spending, reaching 68% in 2020. The estimated growth for the US digital advertising sphere 2020 that stood at $154.58 OOH advertising.

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GA4 and Google Ads: What B2B Marketers Need to Know

KoMarketing Associates

It’s exciting, but maybe a little overwhelming, too—especially if you’re a Google Ad user and are trying to figure out what the shift means for your ad campaigns. Luckily, connecting the two platforms, GA4 and Google Ads, is one of the easier parts of making the switch to GA4! . Import GA4 Conversions to Google Ads

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Meta launches genAI features for ads

Martech

This week, Meta announced it is beginning the rollout of generative AI capabilities in Ads Manager. The creation of multiple ad backgrounds allowing advertisers to choose relevant creative for their targeted audiences. “Most of it is small brand advertisers and a lot of it is highly targeted, localized, topical content.

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Great programmatic ad strategies on Meta for 2024

illumin

There are many different ways that marketers can build their ad strategies on Meta and their social media marketing does not have to be an island. Marketers in the USA will spend more than $57 billion on digital display advertising in 2024 alone, with over half of this spent on social media – on track with the spending from recent years.

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Will Amazon Prime’s switch to an ad-supported model lose viewers?

illumin

Amazon Prime is switching to an ad-supported business model in 2023. Will audiences still choose streaming if they have to watch ads to do so? Even though the introduction of ads to streaming services like Amazon Prime may be fraught with unhappy users, they are still likely to pay for on-demand streaming over cable television.

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Walmart buys TV maker Vizio to boost ad revenue

Martech

The retail giant hopes the deal will boost its ad business by leveraging Vizio’s SmartCast Operating System, which serves free ad-supported content on its TVs. Walmart’s acquisition opens up new ways for advertisers to connect with potential customers. The SmartCast system currently has 18 million active accounts.