Skip Ads? How Ad Length and Ad Skipping Affect Advertisers

Spiralytics

Since the dawn of television and the eventual shift to online platforms like YouTube, commercials, and advertisements have been staples when it came to consuming large amounts of video media. Why People Watch Ads. Exposing viewers to ads has two goals: to inform and to engage.

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8 Common LinkedIn Advertising Mistakes

The Point

In a remarkably short time, LinkedIn has grown to become a major player in B2B advertising (at about 20% of total industry spend, according to industry watchers ), quickly rivaling search advertising on Google. At our demand generation agency , LinkedIn advertising is a staple of most client campaigns, and yet when we propose LinkedIn to clients, we often hear comments to the effect of: “We tried and couldn’t make it work.”

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B2B Advertising: 20 Examples of Terrific B2B Social Media Ads

KoMarketing Associates

B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. It gives marketers room to create more engaging, more distinctive creative… and that usually translates into better return on ad spend.

Best Banner Ads: Examples of Remarkable Display Advertising

Bannerflow

The best banner ads are a combination of many different elements. They can feature impactful imagery, unique interactivity, brilliant copy, or highlight the very best in advertising technology. This best banner ad uses Bannerflow’s drag and drop HTML5 widgets.

What Are Display Ads? Display Advertising Explained

SEMrush

Display ads are the next step in your online advertising journey – but what are they, and how exactly do they work? Display Advertising

Hulu Advertising 101: A Guide to Running Streaming TV Ads

Single Grain

If I told you that you can advertise on TV with a budget of $500, you might not believe me. You would say that it's not possible because TV ads start at $20,000 at least. You can run Hulu ads with roughly the same budget you use for your social media or Google Ads campaign.

Surprise: Most B2B Advertising Isn’t Good. Or Is It?

The Point

A recent report by LinkedIn and research agency System1 found that the bulk of B2B advertising is ineffective. What was surprising, however, was the criteria by which the two firms rendered the advertising in question as unsuccessful. Surprise: Most B2B Advertising Isn’t Good.

112 Google Ads Callout Extensions Examples for B2B Advertisers

KoMarketing Associates

Google Ads extensions are a no brainer when it comes to adding extra information and benefits to ad copy in search engine marketing campaigns. You can add as many callouts as you want but usually, 4 or 6 will show in a single ad.

Meta Ads Automation: An Advertiser’s Guide via @sejournal, @closedloop

Search Engine Journal

The post Meta Ads Automation: An Advertiser’s Guide appeared first on Search Engine Journal. Facebook Instagram Social Media Advertising

Guide to mobile advertising: Types of ads and main platforms

ClickZ

With the growth in adoption of smartphones, consumers are also increasingly getting glued to their mobile devices more than ever, this has led to mobile marketing becoming a mainstay of the online advertising sector. Recent research has also shown that mobile advertising spends by mature organizations are slated to increase 21.9% to reach $165.7bn in 2019, making it the second-largest ad channel worldwide across 96 markets, as per WARC’s Adspend Forecast. Banner ads.

Google Makes Audio Ads Available To All Advertisers via @sejournal, @MattGSouthern

Search Engine Journal

Google is making audio ads available to all advertisers, giving businesses more ways to reach music and podcast listeners on YouTube. The post Google Makes Audio Ads Available To All Advertisers appeared first on Search Engine Journal. Digital Advertising News

How to Boost Your Ad Revenue Choosing Right Advertising Partnerships

Smarty Ads

Partnership advertising is tricky: once we’ve made a lot of connections we tend to relax and forget about an important thing — marketplace optimization.

7 Marketing Tips for Successful LinkedIn Advertising

Marketing Insider Group

While organic and unpaid growth is easy and versatile on LinkedIn , paid promotion through this platform’s multiple advertising options is also a simple and effective method for furthering your marketing efforts. Text Ads. Dynamic Ads. Carousel Ads. Follower Ads.

Best Display Advertising Campaign of 2021

Bannerflow

The best display advertising campaigns of 2021 were among the most inventive we have seen. And Bannerflow is proud to have helped countless marketing teams create outstanding advertising. And of course, the ad campaigns that were the best in 2022 feature both these traits in abundance.

Targeted Advertising: Does it Actually Work?

Contently - Strategy

While scrolling through Instagram, I recently stumbled on an advertisement for a hoodie. More likely, though, a firm bought data from Instagram parent Meta (formerly known as Facebook) and advertised to me a product based on my Facebook profile.

An Introduction to Ad Verification

Smarty Ads

Over the years, the digital advertising industry has been plagued with various ad fraud issues, ranging from bot traffic to fake users, all attempting to fleece advertisers of their ad budget.

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Holiday Promotions 2022: How to Create the Best Advertising during the Holiday Season

Smarty Ads

So it's critical to know what to do with your advertising this season, or your holiday stockings will end up full of coal instead of fabulous gifts from. The holidays are getting closer to us, and they are known to be the most favorable and fruitful season for any business.

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Infographic – Blueprint for an Effective LinkedIn Ad

The Point

LinkedIn ads have become a staple of the B2B demand generation playbook, in large part due to an ability to target a tightly defined audience. The post Infographic – Blueprint for an Effective LinkedIn Ad appeared first on The Point.

Effective Travel Advertising Strategy + 16 Ad Examples

Bannersnack

10 minutes read You can’t rely solely on people’s wanderlust when advertising travel services because while it may keep your business afloat, it’s not enough to help you make waves in the industry. While things are improving, a lot is riding on travel ads performing well.

CTV/OTT Advertising: What is the Difference?

Smarty Ads

Multichannel digital advertising is one of the most important factors for brand promotion on the market. In order to successfully implement a multichannel advertising campaign strategy, it is necessary to distinguish the types of these channels from each other.

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Is Your Digital Advertising Signaling the Right Message to Buyers?

The Point

There’s a fascinating article over at LinkedIn: “ You Are What You Signal ,” in which the authors discuss the concept of “signaling theory” in advertising, best summarized in simple terms as the way in which ads “signal” a consumer into trusting a particular brand. Signaling theory posits that consumers trust brands based less on the compelling nature of the ad’s message, but on how expensive the advertising looks.

Facebook ads vs Google adwords: 7 key criteria to decide

Biznology

Consider these facts: Digital ad revenue in the U.S. digital ad revenue last year. ( Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. These facts state that if you do any digital advertising, you likely to be using Facebook ads or Google AdWords. And the advertiser with the most competitive bid for that keyword. ROI: Return on ad investment?

GA4 and Google Ads: What B2B Marketers Need to Know

KoMarketing Associates

It’s exciting, but maybe a little overwhelming, too—especially if you’re a Google Ad user and are trying to figure out what the shift means for your ad campaigns. How do I Connect GA4 and Google Ads? . Then, select Product Links , then Google Ads Link : .

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How to Scale Your E-commerce Traffic Acquisition with Native Advertising

Single Grain

The digital advertising landscape has faced some drastic changes in the past decade. million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. What Is Native Advertising?

Ads Are Destroying the Internet – Content Marketing Is the Evolutionary Solution to Ad Blindness

DivvyHQ

Ok, perhaps this headline is a little hyperbolic, but considering how pretty much everyone is either blocking or blind to digital ads these days, perhaps we need to rethink them altogether.

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3 Awesome and Effective Ad Copy Examples

ClearVoice

We all have ads we remember throughout our lifetime, and the better ones help define a brand for decades. While celebrity endorsements and big budgets can help boost the signal, it would all be for nothing without clever ad copy. What is ad copy? Excellent ad copy examples.

Ad Campaign Optimization: How to Reach the Highest Performance on Your Online Advertising Campaign

Bannersnack

The same goes for successful ad campaigns. I added the second part since Vince Lombardi’s famous quote came before online advertising, but that doesn’t make it less accurate. Online Advertising14 minutes read Leaders aren’t born, they are made.

8 Google Ads Hacks Every Marketer Must Know

Spiralytics

Successful online ads target a specific audience – at the right time, in the right place. And Google Ads is one of the leading tools to drive such success.But using Google Ads is not easy. Google Ads and paid advertising should be a solid part of your marketing strategy.

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Best Display Advertising Campaign: Center Parcs

Bannerflow

The winner is Center Parcs : We spoke to Ines Coppers, Online Media Expert at Pierre et Vacances Center Parcs Group (PVCP) about how her brand stays agile and remains customer focused within its display advertising. Ines Coppers: I just go to a website and look at the advertising.

What Is Brand Advertising?

Smarty Ads

Moreover, it is often not enough to simply advertise these goods to create lasting relationships with customers. In a competitive world full of big and renowned brands, it is rarely enough to create a valuable product or service in order to attract clients.

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Balancing ad frequency, reach, and fatigue in digital advertising

Choozle

Ad frequency is a critically important metric to watch during any digital advertising campaign. But by strategically targeting the number of times an ad is served to users, campaigns can deliver strong brand recall and drive higher conversion rates. Jump to: What is ad frequency?

How to Launch a TikTok Ads Campaign for E-commerce

Single Grain

Few e-commerce marketers can deny the power of Facebook Ads for delivering traffic and sales. To get you started, we put this guide together, where you will learn everything you need to know to create a TikTok ads campaign. How to Create a TikTok Ads Campaign. In-Feed Ads.

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Cardlytics combines ad tech with fintech to create a unique walled garden for advertisers

ClickZ

30-second summary: Atlanta-based Cardlytics is an ad platform that operates within banks’ native digital channels. Cardlytics brings the worlds of ad tech and fintech together within a fraud-free and brand-safe environment, offering a high degree of trust. A history in ad tech.

Three Reasons to Run Facebook Lead Ads

Opt Intelligence

Facebook Lead Ads have been around for several years, but they fly under the radar to some of the new advertising products. All this information creates a very sophisticated targeting pool for advertisers. Facebook Makes Lead Ads Easy.

Video Advertising: The Complete Guide

Bannersnack

23 minutes read You’ve probably heard about how powerful video ads are and how they can benefit your marketing strategy. But how do you begin to leverage video advertising? The post Video Advertising: The Complete Guide appeared first on Creatopy Blog.

Spotify Ads 101: How to Run Successful Audio and Video Ads

Single Grain

Audio advertising is an excellent marketing strategy because it lets you reach prospects who are ready to listen. As an advertising platform, Spotify offers dual benefits: First, it enables you to reach a large audience base via different audio ads. 2) Video Ads.

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The 7 Most Effective Car Advertising Campaigns Of All Time

Bannerflow

Car advertising campaigns are some of the most inventive around. So what did the dramatic fall in demand and production mean for car advertising campaigns? And with it came the latest complete with smart, engaging, multi-channel car advertising campaigns.

How Should B2B Advertisers Use Dynamic Search Ads?

KoMarketing Associates

Fortunately, there is a tool that can help you stay on top of these issues – and in front of your buyers: Dynamic Search Ads (DSA). While DSA campaigns shouldn’t be used without traditional ad campaigns, they can be an excellent way to augment your strategy and capture additional leads that otherwise would have been difficult to come by. What are Dynamic Search Ads? Assist with ad copy creation by dynamically generating and delivering a tailored ad.

Best Display Advertising Campaign: Nextory

Bannerflow

The Winter of 2021 is over and here at Bannerflow we are proud to announce the first winner of our 2021 best display advertising campaign. And It’s service is available across several European markets, it produces advertising, in-house, which covers a range of digital channels.

Understanding the Correlation Between Ad Extensions and Ad Rank

SmartBug Media

Google Ads can be a little complex to navigate if you don’t fully know your way around. What is ad rank? Ad rank is a value that's used to determine where ads are shown on a page relative to other ads, and whether your ads will show at all. Ad Position.