Ad Frequency Media Plans Multi-Touch Attribution 
NuSpark Consulting
JULY 2, 2012
The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” Back in the day, publishers would come to us and tell us that if our banner ad click-through rates were better than.02%,
NuSpark Consulting
JULY 2, 2012
The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” Back in the day, publishers would come to us and tell us that if our banner ad click-through rates were better than.02%,
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Martech
NOVEMBER 15, 2021
With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. A marketing attribution model (via Marketing Evolution).
Martech Advisor
FEBRUARY 20, 2020
When DMPs were born, there was a clear need to aggregate disparate data from sources like emails, website activity, ad exposure, and mobile apps and tie it to other data sources to have a single consumer ID for paid media. Harkins explains, “a DMP makes sense if you have a complex set of media partners, including multiple DSPs.
Choozle
JUNE 9, 2024
It’s not merely about hitting targets; it’s about the relentless pursuit of budget optimization,performance excellence, and the discipline to continually fine-tune ad delivery strategies to move the organization forward, contributing to revenue and growth. Results could be long-term (e.g., brand awareness) or immediate (e.g.,
Convince & Convert
SEPTEMBER 14, 2010
As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Adding a Twitter field to your contact records is only a start. However, for marketers, a social media address is insufficient to manage that channel.
Choozle
JUNE 9, 2024
It’s not merely about hitting targets; it’s about the relentless pursuit of budget optimization,performance excellence, and the discipline to continually fine-tune ad delivery strategies to move the organization forward, contributing to revenue and growth. Results could be long-term (e.g., brand awareness) or immediate (e.g.,
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