article thumbnail

11 Crucial Facebook Metrics You Should Track to Grow Your Business

SocialPilot

As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. Organic reach on Facebook has been at all-time low since 2012, so if you are looking to increase your reach drastically on the platform, you need to resort to Facebook ads for the needed boost.

article thumbnail

What every marketer needs to know about programmatic advertising

Martech

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. Traditional media ad buying is a time- and labor-intensive process.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Train Your Media Planning AI (The Right Way)

Bionic

Examples include: CPM – Cost per Thousand Impressions CPC – Cost Per Click CAC – Customer Acquisition Cost Cost Efficiency Index This is just a small sample of the dozens of cost efficiency KPIs you may want to include in your training data. you need to include effectiveness KPIs as dependent variables in your training data.

article thumbnail

How to Practice SEO and Accomplish a Strong ROI

Golden Spiral

Once you have team buy-in on the KPI language, create a custom dashboard to report on each one at a frequency your team needs. You’ll be tracking click-throughs from email and display ads, form conversions, and travel through the buyer’s journey. Those keywords’ ads receive a total of 400 clicks per month.

ROI 62
article thumbnail

How to Define & Measure Social KPIs – Part -1

Valasys

Apart from the direct visits on the website URL, organic visits & display advertising ads are often two other major drivers of the website traffic. The main question for the marketers is how to allocate the budget for ad campaigns on each of the social media channels & whether being on all of them at the same time serves the purpose.

article thumbnail

PPC Marketing Hacks: We made mistakes, so you won’t have to!

LeadSquared

Pay per Click ads are real puzzlers of the marketing world. What is the ideal conversion rate for Google Ads search campaigns in B2B marketing? To achieve that, you must check everything – your traffic, CTR, impression share and the landing page. How Facebook ad frequency depends on the quality of leads?

PPC 52
article thumbnail

How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

That's because LinkedIn has a powerful ads platform. But if you're new to LinkedIn ads, fear not -- we've put together a step-by-step guide to setting up your first LinkedIn ad campaign. How to Run LinkedIn Ad Campaigns. 1) Create a New Ad Campaign. To start, go to https://www.linkedin.com/ads/.