Orange Owl Blog

JUNE 12, 2025

Unicorn Chronicles Top 10 Growth Lessons from India’s Gaming Unicorns Vivek Goel June 13, 2025 Share : Table of Contents Introduction India’s online gaming industry has undergone a dramatic evolution—from a niche form of entertainment to a high-stakes, billion-dollar ecosystem. Monetization followed once users were deeply invested.

Lead Ranking 52

Lead Ranking Digital Marketing Funnels Viral Marketing Startups 52

Martech

MAY 16, 2025

You burned through $5K on paid social, and all you got was a trickle of clicks and a mountain of regret. Many marketers are still throwing money at paid social hoping something sticks. But with rising ad costs, crowded platforms and constant algorithm shifts, success today requires a more innovative, more disciplined approach.

Cost per Acquisition 118

Cost per Acquisition Spending Ads CTR 118

NuSpark Consulting

JUNE 8, 2013

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. Paid Search. calculators, and pencil erasers. Trade Desk.

Paid Content 259

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 259

Act-On

FEBRUARY 26, 2024

Getting started with pay-per-click (PPC) advertising—or any type of digital advertising—can be downright overwhelming. Advertising has its own special lingo and library of acronyms involved, and new tactics and technologies are constantly emerging. What is Account-Based Advertising? What is an Ad Audience?

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Paid Content Advertising Agencies Cost Per Thousand Multi-Touch Attribution 247

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Market size analysis.

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Paid Content Sales Management Work Management Marketing Automation Services 241

Single Grain

JANUARY 31, 2020

The power of paid media extends far beyond the scope of organic reach. With the right paid platforms, your brand gets the opportunity to be seen by a larger and broader audience who would otherwise be out of your reach. So what are the best paid media tools? Here are the top 17 tools available on the market.

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Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Convince & Convert

MARCH 19, 2018

As organic reach dwindles, social media ads are becoming more and more appealing to marketers. In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. Here, I’ll distill these lessons and apply them to social ads. Two-Cent Video Ads. Hyper-Focused Audience Targeting.

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Paid Content Paid Search Agency Top of Funnel Ads 148

illumin

MAY 21, 2024

Podcast consumption (and its advertising) is seeing rapid growth, especially among Canadian audiences. In fact, the podcast advertising market in Canada is projected to reach revenue of $67.29 As a marketer, this information should be music to your ears. What is podcast advertising? million USD in 2024.

Cost Per Thousand 110

Cost Per Thousand Advertisements Advertising Cost per Acquisition 110

Liveintent

JUNE 3, 2021

However, email newsletters are more than just a content distribution channel—they’re also a powerful advertising channel. With email newsletters, brands can forge relationships with new customers via premium advertising experiences that deliver added value throughout the customer journey. What is email advertising?

Newsletter 137

Newsletter Paid Content Advertising Agencies Advertisements 137

Online Marketing Institute

NOVEMBER 16, 2012

); //. Marketing News & Expert Advice. Search Engine Watch. Strategies Data-Driven Marketing Marketing Automation Marketing to Latinos Conference Call Local Retail Sports & Entertainment Politics & Advocacy Automotive CPG Financial Services Healthcare & Pharma Agency Spotlight. Ad Industry Metrics.

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Paid Content Paid Search Agency Advertising Agencies Email Marketing 111

Sprout Social

MARCH 27, 2019

Should you be using Quora for marketing? More than 300 million monthly users are scouring Quora at any given time and now marketers have a variety of ways to reach them. However, just like any social marketing campaign, you’re going to need a strategy. Here’s your guide on how to use Quora for marketing.

Paid Content 111

Paid Content Paid Search Agency Work Management Cost per Acquisition 111

Hubspot

JUNE 22, 2017

For a three-person digital marketing team like ours, the prospect of having a big ad budget seemed like a distant dream. So when we were suddenly given $100K to spend on Facebook ads, we were positively giddy. As a lean SaaS startup, we have to be very wise with our marketing investments. And unbelievably nervous.

Cost per Acquisition 78

Cost per Acquisition Paid Content Spending Facebook 78

Directive Agency

MAY 9, 2017

B2B marketing is no easy task. There’s a constant battle between: do I target my exact buyer with account-based marketing or do I go after the larger audience in the hope that my end buyer finds me? Part 4: Content Marketing. Part 5: Search Engine Optimization. Part 6: Pay Per Click Advertising.

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Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Outbrain

JUNE 21, 2021

Needless to say, it also completely altered the way companies advertise and sell. Today, marketers have the capability to gather campaign data 24/7 and measure the results as they happen. While in the past, attribution was nearly impossible, data transparency now enables marketers to optimize their campaigns so they perform better.

Paid Content 66

Paid Content Cost Per Thousand Paid Search Agency Cost Per Click 66

Hubspot

AUGUST 8, 2019

That’s why successful companies obsessively measure everything about their go-to-market model, sales strategy, and salespeople. Market penetration. Revenue by market. Number of social media interactions. Frequency/volume of new opportunities added to the pipeline. Social Media Social Metrics.

Cost per Acquisition 101

Cost per Acquisition Lead Ranking Top of Funnel Churn Rate 101

Single Grain

APRIL 25, 2023

Paid advertising is one of the most effective strategies marketers use to connect with their target audience. This new ad type uses artificial intelligence to deliver highly personalized ad experiences to users who are ready to discover your brand. Work With Us What Are Google Discovery Ads?

Paid Content 52

Paid Content Paid Search Agency Top of Funnel Ads 52

Hubspot

JUNE 18, 2012

Google is the most used search engine on the web. With over 2 billion searches a day, your customers are probably "Googling" something for which you want to show up. There's a lot of options that make for better targeted campaigns -- but also lead to a lot of confusion among marketers new to the paid search game.

Adwords 78

Adwords Cost Per Click Lead Ranking Lead Scoring 78

Liveintent

JUNE 27, 2022

However, email newsletters are more than just a content distribution channel—they’re also a powerful advertising channel. With email newsletters, brands can forge relationships with new customers via premium advertising experiences that deliver added value throughout the customer journey. Let’s get started.

Newsletter 62

Newsletter Paid Content Advertising Agencies Advertisements 62

Metadata

DECEMBER 9, 2024

Effectively scaling Facebook ads is essential for B2B marketers and business owners aiming to maximize their return on investment. This also helps you determine the worth of paid social advertising for your business. Increase ad set budgets by 1030% every few days or weekly. Automate these adjustments.

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Allocation Cost per Lead Paid Search Agency Facebook 52

Rev

JANUARY 18, 2023

Whether you’re working at a startup or a large enterprise, demand generation marketing is too good for business to ignore. You have no doubt that it’s the best on the market, sure to revolutionize your industry. So, despite being the best on the market, you struggle to hit your sales goals. Like, at all.

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Demand Generation Agencies Demand Generation Ideal Customer Profiles Lead Ranking 78

Martech Advisor

OCTOBER 17, 2019

An ad network is defined as a mediator between publishers and advertisers, to curate a large repository of ad inventory from publishers and sell it to advertisers. With digital ads comprising roughly half of the world’s total advertising spends, it is becoming the go-to marketing medium for advertisers.

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Cost Per Thousand Paid Search Agency Adsense Ads 42

Single Grain

APRIL 27, 2023

Pay-per-click advertising has become a vital component of e-commerce marketing, enabling businesses to drive targeted traffic and increase sales. A PPC audit is a comprehensive analysis of your pay-per-click campaign in which you review and analyze the effectiveness of your e-commerce business’s advertising campaigns.

PPC 52

PPC eCommerce Lead Ranking Lead Scoring 52

Ontraport

NOVEMBER 4, 2019

Just as organizing five years worth of clutter in the garage or finally putting together that complicated IKEA dresser you bought last month, many marketers and business owners avoid getting started with marketing tracking, such as UTMs, because it’s hard to decide what to tackle first. Cost per acquisition (CPA).

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Stats Cost per Acquisition Cost Per Click Ad Frequency 64

Outgrow

JULY 3, 2020

They offer one of the best popup builders in the market. You can easily customize the design of your content without any hustle. Remember interactive content ? Outgrow is one of the best interactive content creation tools in the market. The Top 10 List Building Tools: 1. conversion rate.

Marketing Automation Services 52

Marketing Automation Services Ad Building Tools Outgrow 52

Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Content creation. Product recommendations.

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Marketing AI Paid Content Trends Enterprise Management 145

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. Social media is the thing that every brand acknowledges they need, yet many companies struggle to crack the code of success or lead conversions on the platforms. General social media marketing terms.

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Paid Content Social Media Social Marketing Media 111