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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Never underestimate the power of positive word of mouth. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? The not-so-hidden power of word of mouth advertising.

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4 Strategies to Make Your Fintech Content More Engaging

Contently

Online, word of mouth has become a major influencer for consumers (just think of all the times a positive product review encouraged you to make a purchase). To generate digital word of mouth, the brand added user comments to its online content, providing insight into both its customer base and its product.

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Referral marketing: What it is and how to use it successfully

Sprout Social

Or maybe through word-of-mouth from a friend , family member or trusted influencer. Or, helped them get new customers in exchange for a discount or freebie. With word-of-mouth referrals, customers receive personalized recommendations from someone they trust. Maybe, you’ve even left that business a review.

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Community and Regional Banks Are Perfectly Positioned for Social Influencer Campaigns

Eric Mower + Associates

The way we see it, community and regional banks are uniquely positioned to benefit from social influencer campaigns. These locally focused institutions that often do so much to give back to their communities have a personal story to tell. But what does it mean? Sometimes the partnership will be based on a barter system.

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Succeed as a One-Person Marketing Team with These 4 Expert Tips

Unbounce

For small or one-person marketing teams, it’s never been more challenging to juggle SEO, PPC, leads, sales, sign-ups, community building, social media, website management, and on and on… (Deep breaths, this is just a blog—not another to-do list.). In need of some expert advice to get you through your daily tasks? Heartwarming, right?

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The 20 Best Growth Hacking Strategies to Skyrocket Your User Base

Optinmonster

You’ll need to set up an exit intent campaign with a lead magnet, like this one: A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information. This can help you get new business via social sharing and word-of-mouth promotion.

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Why Great Customer Marketing is Your Best Weapon in a Recession

PathFactory

On a daily basis, your customers are interacting with people who could be interested in the solutions you have to offer—and this communication is happening in circles you don’t have access to as a vendor. The dark social happens when your customers are exchanging advice with their peers, or providing feedback on new solutions.