Vision Edge Marketing

FEBRUARY 25, 2025

This impactful form of word-of-mouth marketing can enhance brand preference , boost customer retention , and ultimately drive business growth. By leveraging the voices of loyal customers who transform into ambassadors, businesses can improve their reputation, explore new markets, and broaden their reach.

Marketing & Strategy 176

Marketing & Strategy Word of Mouth Marketing Management Customer Satisfaction 176

Sprout Social

JANUARY 12, 2022

Never underestimate the power of positive word of mouth. Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. Shout-outs. Positive comments.

Word of Mouth 145

Word of Mouth Paid Content Conversion Work Management 145

Vision Edge Marketing

MAY 20, 2025

We believe that credibility and transparency are critical to maintaining market and customer trust during tough decisions. Beyond lost revenue, what was the impact of the decision on the organization, and what did you do to maintain customer trust? Reengineering the process was quite an undertaking.

Work Management 175

Work Management Marketing Management Process Service 175

Marketing Insider Group

JANUARY 21, 2020

The traditional, tried-and-true marketing methods of getting people to know about your brand and buy your products are no longer as effective as they once were. Successful marketing strategies in 2020 and beyond will focus on creating great customer experiences and building relationships with your audience. Quick Takeaways.

Marketing & Strategy 279

Marketing & Strategy Marketing Strategy Ad Building Planning 279

Convince & Convert

AUGUST 23, 2024

This could very well be a marketer’s creed: improving, iterating, and trending towards perfection should be our overall goal. Sure, switching up your email marketing strategy is an easy choice when you’re tracking the right metrics. Branding isn’t just important: it should be at the forefront of your marketing strategy.

Brand Identity 157

Brand Identity Branding Lead Ranking Word of Mouth 157

Marketing Insider Group

JANUARY 28, 2021

If you’re a marketing professional, you’ve undoubtedly been taught that there are a few key elements of branding—trust and reputation. Today, brand trust is more important than ever before. This blog post provides a quick refresher on what brand trust is, why it’s important to maintain, and the benefits of successfully doing so.

Brand Identity 359

Brand Identity Branding Ideal Customer Profiles Word of Mouth 359

Lenny's Newsletter

SEPTEMBER 24, 2023

Wise allows anyone to send money in more than 60 currencies to over 160 countries at low cost, and throughout its history has grown primarily through word of mouth. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.

Word of Mouth 109

Word of Mouth WOM CPO Marketing Analytics Tools 109

Martech

OCTOBER 3, 2024

Increased advocacy They are more likely to recommend the brand to others, acting as brand advocates or even stronger, evangelists and amplifying word-of-mouth marketing. It’s about trust, shared values and personalized experiences. Dig deeper: Rethinking emotion in marketing to deepen engagement 3.

Loyalty 137

Loyalty Brand Identity Branding Customer Satisfaction 137

Zoominfo

JUNE 4, 2019

Trust is the foundation of any successful deal. Think about it: you wouldn’t buy a car from a sketchy salesman or a house from a realtor you don’t trust. In B2B sales, the quicker you build trust with your prospect, the more likely it is that you will close a deal. In fact, only 3% of buyers trust sales reps ( source ).

Ad Building 244

Ad Building Zoominfo B2B Sales Case Study 244

Navigate the Channel

MARCH 13, 2025

You might think the age-old debate of digital marketing vs. traditional marketing was born with the arrival of TikTok influencers. Marketers have been duking it out long before ROI became a dinner table buzzword. And out of this glorious rebellion, guerrilla marketing was born. Translation for marketers?

Word of Mouth 105

Word of Mouth Examples Branding Brand Identity 105

Marketing Insider Group

APRIL 6, 2021

They’ll be more likely to remember you, admire you, trust you, and work with your business long term. With content marketing. Focus on building value for customers over driving sales. The Power of Customer Retention Marketing. It’s one of the most trusted channels today. Quick Takeaways. This one’s a given.

Top of Funnel 363

Top of Funnel Work Management Marketing Management Content Marketing 363

Martech

OCTOBER 15, 2024

We make purchase decisions based on whether or not we trust brands. For low-cost items, we may be willing to take a risk, but for major purchases, trust is key. For B2B offerings, trust is the top selling point for decision-makers, as their motivation is almost always to avoid the blame that comes from making the wrong choice.

Enterprise Management 124

Enterprise Management Top of Funnel Marketing Management Digital Marketing Funnels 124

Zoominfo

SEPTEMBER 26, 2018

Recruiting and marketing may be two separate fields—but in today’s digital world, the lines between the two have become increasingly blurred. In fact, 86% of HR professionals agree that recruitment is becoming more like marketing ( source ). The recruiting landscape is now a candidate-driven and highly competitive environment.

Ad Building 250

Ad Building Brand Identity Branding Zoominfo 250

Webbiquity

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. In a nutshell, it’s word-of-mouth, magnified exponentially by the Internet. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy.

Paid Content 352

Paid Content Social Marketing Paid Search Agency Advertising Agencies 352

Navigate the Channel

APRIL 7, 2025

But what about the building materials industry? Despite its traditional image, this sector is ripe with opportunity to benefit from influencer marketing. Influencer marketing in the building materials space can increase visibility and awareness quickly.

Ad Building 65

Ad Building Advertising Agencies Paid Search Agency Work Management 65

SmartBrief - Marketing

MARCH 19, 2024

In today’s fast-paced world, ethical and sustainable marketing has emerged as a powerful tool for brands seeking to connect with a more conscious consumer. This shift in consumer behavior is reshaping marketing strategies and pushing brands to align their values with those of their customers.

Ethics 133

Ethics Trust Marketing Paid Search Agency Lead Ranking 133

Marketing Insider Group

FEBRUARY 7, 2023

Image Source: Marketing Profs Your messaging framework acts as the foundation for building your business’s functions: Marketing & Advertising. A set of messaging guidelines ensures that marketing and advertising teams adhere to the same principles. Established trust plays a major role in consumer decision making.

Brand Identity 286

Brand Identity Branding Word of Mouth Guidelines 286

SmartBrief - Marketing

NOVEMBER 24, 2024

The ROI on influencer marketing is undeniable. So, why should you invest in influencer marketing? Building trust and credibility is a major perk. When influencers lend their trust and credibility to your platform, potential subscribers are more likely to engage because they trust the influencer’s recommendations.

Eye-Tracking 111

Eye-Tracking Word of Mouth Advertising Agencies Lead Ranking 111

Convince & Convert

MARCH 20, 2025

My theory is that marketing leaders dont need more content. Each day new marketing reports, frameworks, and case studies flood your feed and inbox. And yet, working in marketing requires knowing what matters and why. And yet, working in marketing requires knowing what matters and why. They need better filters.

Webinar Metrics 125

Webinar Metrics Email Marketing Marketing & Strategy Marketing Strategy 125

Salesforce Marketing Cloud

APRIL 8, 2025

Build a business that grows with you What teams are needed to run a small business? They identify potential customers, build relationships, and guide them through the buying process. Use social media , word-of-mouth, and simple marketing strategies to attract potential buyers.

Small Business Marketing 94

Small Business Marketing Work Management Marketing AI Marketing Management 94

Martech

JULY 30, 2024

Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace. Every startup begins with the goal of growth.

Startups 113

Startups Marketing Automation Services Allocation Marketing Management 113

illumin

FEBRUARY 19, 2025

In a saturated market, consumer attention is elusive, and finding the right audience poses a challenge. Its a given that strong, strategic marketing can boost growth, but what does this look like for mobile app marketing? Continuously grow your email list Email marketing remains a steadfast way to grow your audience.

Paid Content 92

Paid Content Word of Mouth Paid Search Agency Mobile Advertising 92

SocialPilot

FEBRUARY 3, 2025

And building a strategic social media marketing funnel is the thriving secret for brands that succeed. We are not sugarcoating it for you; building a funnel that converts takes strategy, precision, and a deep understanding of your audience and social media. Awareness is the top priority when building a funnel.

Top of Funnel 76

Top of Funnel Marketing Funnels Social Media Paid Content 76

Marketing Insider Group

APRIL 19, 2023

That’s where choosing the right mix of different marketing channels comes in. Long gone are the days of setting up a storefront (physical or digital) with a quality product, putting a few ads out, and waiting on positive word of mouth to drive your business. Here are our top eight. Image Source: HubSpot 1.

Paid Content 359

Paid Content Advertising Channels Planning Work Management 359

Webbiquity

SEPTEMBER 20, 2021

All you need to do is be responsive, earn their trust, demonstrate your value, and prove that your product or service will meet their needs. B2B lead generation is one of the three key pillars of an effective B2B marketing strategy (along with web presence and brand building). Social Media Marketing. Pay-Per-Click (PPC).

Lead Generation 288

Lead Generation Tactics Sales Qualified Leads Generation 288

Onalytica B2B

AUGUST 23, 2017

It’s definitive because it provides clarity and best practice to a relatively immature industry; it’s practical because it provides guidance and frameworks to help marketers get going right away. Dare we call this the influencer marketing bible? So, what is influencer marketing?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Navigate the Channel

MARCH 18, 2025

Cross-media marketing is one of the most effective ways to connect with your audience across multiple platforms and drive meaningful business results. What is Cross-Media Marketing? At its core, cross-media marketing is the integration of several marketing channels to create a seamless and personalized customer experience.

Multi-Channel 112

Multi-Channel Planning Media Touchpoints 112

Webbiquity

JUNE 13, 2023

Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. It offers each buyer a customized experience through brand messaging, marketing, recommendations, and offers. Personalization can help.

Loyalty 272

Loyalty Personalization Budget Programs Marketing Automation Services 272

Webbiquity

MARCH 17, 2023

Generating high-quality leads is consistently cited as one of the top two goals (along with increasing brand awareness) of B2B marketers. Whether you’re a seasoned marketer or new to B2B lead generation, you’ll find tips to help you generate more and better leads to drive business growth. Guest post by Nadia Basaraba.

Tactics 326

Tactics Sales Qualified Leads Generation Lead Ranking 326

Webbiquity

DECEMBER 20, 2022

Whether you are planning an online event, a live gathering, or a hybrid one, you won’t reach your goals and key objectives without effective event marketing and promotion. That’s why investing in a wide range of marketing tactics in the months and weeks leading up to your event is so important. Make Your Events More Accessible.

Event Marketing 338

Event Marketing Planning WOM Paid Search Agency 338

Scoop.it

NOVEMBER 21, 2024

Customer testimonials are marketing gold, with the power to increase sales by 34%. This is simply because people trust other people’s experiences more than your sales pitch. It leverages the authority and trust these business entities carry, showcasing the positive impact of the brands’ service in a professional context.

Work Management 110

Work Management Marketing Management Click Rate Trust Marketing 110

Webbiquity

JANUARY 13, 2025

When working to build a successful website with a high conversion potential, reaching your goals will depend on more than just design and technical performance. One excellent strategy for removing prospects’ doubts about converting is to incorporate more authentic product imagery into your marketing strategies.

Barriers 143

Barriers Conversion eCommerce Transparency 143

sagefrog

JANUARY 17, 2025

Unlike the transactional nature of many B2C interactions, B2B relationships depend on long-term trust, effective collaboration, and consistent value delivery. This raises the stakes, as customers expect exceptional products or services and a high level of trust, reliability, and support to justify their investment.

Ideal Customer Profiles 105

Ideal Customer Profiles B2B Lead Ranking Marketing Management 105

Marketing Insider Group

APRIL 29, 2024

Here at Marketing Insider Group, we know the power of a solid customer acquisition strategy. Select and test various marketing channels and tactics based on your audience’s preferences and your business goals, ensuring optimal use of your budget and resources. For direct sales, PPC and email marketing might be more effective.

Acquisitions 307

Acquisitions Work Management Ideal Customer Profiles Marketing & Strategy 307

chiefmartech

SEPTEMBER 14, 2024

Let’s start with the different resources you use to research and evaluate martech products: It’s no surprise: recommendations from friends and peers — the power of word-of-mouth — are by far the most helpful resource in evaluating martech products: 80.9% It’s a powerful marketing channel.) And sales engineers.

Peer-to-peer 96

Peer-to-peer Buy Vendors Word of Mouth 96

Navigate the Channel

FEBRUARY 7, 2025

By consistently sharing fresh, informative content, you dont just keep your digital presence alive; you unlock new avenues to build relationships, gain credibility, and drive real growth. Think the construction industry doesnt need SEO because word-of-mouth reigns supreme? And the tool they trust most? Think again.

SEO 65

SEO B2B Marketing Word of Mouth B2B 65

Trade Press Services

OCTOBER 7, 2024

If you’re not proactively seeking positive reviews, you’re missing out on a valuable opportunity to influence prospects and build credibility. So, how do you generate client reviews that share success stories and drive trust and boost conversions?

Ideal Customer Profiles 92

Ideal Customer Profiles Marketing & Strategy Word of Mouth Customer Satisfaction 92