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PPC for B2B: How to Choose Your Agency

Envy

PPC campaigns and choosing an agency - that’s the oh-so-big question we’re grappling with today. Like everything else, it takes time and plenty of optimization to get the machine to hum. Let’s Get Engaged: Committing to an Agency. Many agencies can also create this content but this requires an additional budget commitment.

PPC 87
article thumbnail

PPC for B2B: How to Choose Your Agency

Envy

PPC campaigns and choosing an agency - that’s the oh-so-big question we’re grappling with today. Like everything else, it takes time and plenty of optimization to get the machine to hum. Let’s Get Engaged: Committing to an Agency. Many agencies can also create this content but this requires an additional budget commitment.

PPC 87
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2023 Predictions: Digital media and advertising

Martech

“There are far more eyes on measurement particularly as the bigger advertisers like P&G have put the pressure on for greater transparency and accountability to performance,” said Michele Madaris, media director of full-service agency Boathouse. They will now add to the list the carbon load of any given supply path.”.

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26 A/B Testing Examples to Inspire Your Next Test

Convert

Csek is a digital agency whose homepage tagline reads: “Csek Creative is a Kelowna based digital agency that delivers the results that make business sense”. The “B” tagline was: “Csek Creative is a digital agency that helps companies with their online and offline marketing needs”. One variant resulted in a 14% better take rate.