Sprout Social

APRIL 20, 2020

As a social media specialist at Circa Interactive, a digital marketing agency for higher education, I’ve worked through this process with a plethora of universities. Answering those questions is key to crafting a compelling, relevant mission. This is where higher education branding plays an important role.

Paid Content 145

Paid Content Social Media Branding Brand Identity 145

Go Beyond SEO

AUGUST 19, 2015

This will be the foundation of every campaign in your social media plan. When will I see the best return on investment (ROI) on my marketing spending? Brainstorming Social Media Campaigns. I recommend going 6 – 12 months out with your social media plan. Email signups. New page likes/followers.

Planning 74

Planning Social Media Marketing Plans Social Marketing 74

Scoop.it

MARCH 11, 2021

Content hubs will help you ensure your content doesn’t lose momentum and relevance. For example, if you’re marketing agency, you may have topics like marketing strategy, buyer personas, social media planning, influencer marketing, and freelance writing. Prolonging the lifetime of your content.

Curation 96

Curation Advertising Agencies Press Content 96

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. The future of more relevant email lies in Socialized Subject Lines. really appreciate it.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JUNE 17, 2010

We have focused on relevant followers, in our industry by and large. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Twitter 124

Twitter Paid Content Paid Search Agency PR 124

DemandBase

JANUARY 31, 2019

Today’s conversation is with Jill Melchionda, President of April Six, a global B2B marketing agency that works exclusively in the technology sector, and a certified member of the Demandbase partnership program. With his audience and product, he shouldn’t be doing marketing unless it has an ABM foundation.

Demand Generation Agencies 40

Demand Generation Agencies Advertising Agencies Paid Search Agency Ad Agencies 40

Convince & Convert

SEPTEMBER 14, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 121

Social Media Work Management Marketing Management Media 121

Convince & Convert

FEBRUARY 9, 2010

Not all of those people will be relevant in helping me answer my questions about a product. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. [link] Ike Pigott Brilliant, Jay. the sushi line says it all.

Social Media 118

Social Media Webinar Metrics Media Paid Search Agency 118

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

AUGUST 31, 2010

Ironically, I believe this is how brand relationships are now being built — at the center a relationship must be developed and “permission&# earned for brands to “enter&# the consumer’s life based on their meaning and relevance. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Atomic Reach

AUGUST 25, 2021

Unfortunately, reality is often disappointing and the same could be true for influencer marketing. Most basic guides to the influencer marketing process discuss the influencers’ fees only. Sooner or later, you’ll realize that agencies, managers and tools will also be a part of the billing. INFLUENCER MARKETING AGENCY.

Cost 52

Cost Advertising Agencies Enterprise Management Planning 52

Industrial Marketing Today

MAY 18, 2010

It is by IAS – a B2B marketing agency from England. Goes to show that the use of clichés in B2b marketing content is not restricted to the U.S. Let me end this post with a humorous video that I found on YouTube. Get the free “Step-by-Step Guide to Website (re)Design” now.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

SmartBrief - Marketing

AUGUST 14, 2023

As a lifelong agency guy, I have a profound bias about what activities and marketing disciplines are best outsourced. While it may seem surprising, it’s not that I believe that brands should outsource all marketing. Degree of difficulty: 4 Social media Social media is a big ball of wax that is constantly changing shape.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Convince & Convert

MARCH 2, 2010

As I wrote just a couple weeks ago, email and social media are more alike than different , and the major corporations that comprise much of the customer bases of ExactTarget and CoTweet are embracing that concept. Really, what is social media from the brand perspective but email 2.0?

Business 116

Business Paid Search Agency Social Media Enterprise Management 116

Convince & Convert

APRIL 7, 2010

Funny though, last night I wrote up a handful of ideas for marketing your small business on Foursquare. Link: [link] Foursquare is a great service that connects people together with local establishments so the connections are relevant. link] Michael Barber A relevant article by @jaybaer for all attendees of Thursday's #smcphx.

Analysis 147

Analysis Social Media Work Management Mobile Marketing 147

SocialPilot

MAY 30, 2024

Define Goals Linked to Business Objectives To ensure your efforts contribute to the bigger picture and have clarity and purpose, set social media goals that align with the brand’s business objectives to derive action that matters. Translate these objectives to social media goals. Revenue, expansion, awareness, etc.)

Social Media 69

Social Media Practices Marketing AI Media 69

accelerate agency

FEBRUARY 17, 2023

SaaS marketing plans typically include a situation analysis (goals, strengths, weaknesses, environmental factors, and market analysis), a list of the KPIs you’re going to use, and details about your website and branding, content strategy, and social media plan. All of which drives extra sales!

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

SaaS marketing plans typically include a situation analysis (goals, strengths, weaknesses, environmental factors, and market analysis), a list of the KPIs you’re going to use, and details about your website and branding, content strategy, and social media plan. All of which drives extra sales!

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

SaaS marketing plans typically include a situation analysis (goals, strengths, weaknesses, environmental factors, and market analysis), a list of the KPIs you’re going to use, and details about your website and branding, content strategy, and social media plan. All of which drives extra sales!

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

SEPTEMBER 21, 2010

By my rough calculation, approximately 50% of these top posts have some sort or relevant, viable search term in the headline (and thus the page title and URL). It sounds harsh to say it that way but at the same time, I know the flowtown article was incredibly useful for myself, the agency and also clients. Search does matter.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Single Grain

APRIL 18, 2022

That’s where a paid social media agency comes into play. The teams of experienced media buyers these agencies have allow their clients to fulfill their objectives profitably without the hassle of hiring any new employees. TABLE OF CONTENTS: ↓ What Does a Paid Social Media Agency Do? Defining bids.

Paid Social Agency 52

Paid Social Agency Advertising Agencies Paid Search Agency Social Media 52

Convince & Convert

FEBRUARY 10, 2010

Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable. But the problem with email and social media is that too many people are positioning it as an either/or scenario.

Social Media 126

Social Media Email Marketing Social Marketing Paid Search Agency 126

Convince & Convert

FEBRUARY 25, 2010

Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better. Being relevant to customers isn’t about just using their first name in an email. I work for a small advertising agency that has seen huge results from SEO/SEM and social media.

Social Media 117

Social Media Media Webinar Metrics Paid Search Agency 117

Convince & Convert

APRIL 6, 2010

When creating and promoting social content, include specific, relevant keywords and search phrases wherever possible. I recommend using a mixture of your Top 25 phrases and some that are highly relevant to your business, but perhaps aren’t sending as much traffic as you’d like at present.

Paid Content 141

Paid Content Ad Building Branding Brand Identity 141

Convince & Convert

FEBRUARY 11, 2010

The Truth About the iPad Driving Sales with Relevancy and Utility [link] apprview4iphone (iPhone Reviewer) Twitter Comment From Blogs: Is It Curtains for the App Store? link] Karl Tiedemann You should take a look at the “Apple App Store Economy&# chart which boils down a lot of the relevant numbers here ( [link] ).

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

SEPTEMBER 20, 2010

And more… There is enough primary data within this report to help smart marketers be very actionable when it comes to sharpening their social media plans/focus or to help ease the entry into the social media waters. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 144

Social Media Media Webinar Metrics Marketing & Strategy 144

Convince & Convert

MARCH 18, 2010

If we integrate our CRM and social media, we can use our social interactions with customers to learn more about their needs and desires, and improve the relevancy of our email communications and offers. Couldn’t we use our social media outposts as targeted landing pages for our email and direct mail communications?

Social Media 118

Social Media Media Webinar Metrics Marketing & Strategy 118

Convince & Convert

SEPTEMBER 8, 2010

Perhaps it’s different for those *working* in social media, whose real name is therefore relevant, to the majority of people who just use it? Perhaps it’s different for those *working* in social media, whose real name is therefore relevant, to the majority of people who just use it?

Paid Content 133

Paid Content Facebook Paid Search Agency Advertising Agencies 133

Convince & Convert

MARCH 4, 2010

It’s imperative that you select the most relevant ones that match with your blog’s purpose and intent. Commerce If you have done steps 1 and 2, in the Consideration phase of the Buyer's Journey, you will continue to be relevant i.e. short-listed among candidates to solve the buyer's problem. What’s the Point?

Webinar Metrics 128

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 128

Convince & Convert

MARCH 9, 2010

The Long Tail makes mustache networks (great name for a band, right) very relevant to the right audience. link] Wissensauslese RT @jaybaer: Are You Taking Social Media Shortcuts?: Are you treating social media like a checklist?A A re… [link] #marketing [link] Innovate AZ Are You Taking Social Media Shortcuts?

Social Media 131

Social Media Media Webinar Metrics Marketing & Strategy 131

Convince & Convert

AUGUST 19, 2010

You have to ask for sharing behavior in a relevant, contextual, streamlined fashion. It punches a hole in the theory that social media and content creation success has to be a huge time commitment. Ive founded 5 companies, and spent 15 years running digital marketing agencies. It makes sharing simple.

Social Media 138

Social Media Media Webinar Metrics Marketing & Strategy 138

Convince & Convert

JULY 27, 2010

[link] Laura Click Are You Growing Enough Voices – a great post about utilizing guest bloggers from @jaybaer: [link] [link] Ian Greenleigh Jay- Inviting, commissioning and curating content that expands the relevance of your blog to its readers is the part of engagement that's not talked about enough, IMO.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

APRIL 1, 2010

I take three lessons away from this examination: First, if your ad agency is going to come up with a nifty new concept, you have to support it throughout your digital world. I've seen a ton of organizations missing the boat on integrating everything in their marketing mix so that it's at the very least, a consistent brand message.

Social Media 119

Social Media Paid Search Agency Media Advertising Agencies 119

Convince & Convert

MARCH 16, 2010

Much less time is spent in the public stream, where discoveries occur, and much more time is spent answering replies, and monitoring relevant topics via Twitter search. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 123

Social Media Media Paid Content Webinar Metrics 123

Convince & Convert

JUNE 24, 2010

is Crucial to your Content Marketing Strategy 6 Lessons Learned From the Demise of MySpace Driving Sales with Relevancy and Utility [link] Innovate AZ 3 Ways Infomercials Can Inspire Your Social Media: I know, I know. Santosh460 hh Social media marketing agency Awesome Post!

Social Media 120

Social Media Paid Content Media Webinar Metrics 120

Convince & Convert

JULY 28, 2010

Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. Ive founded 5 companies, and spent 15 years running digital marketing agencies. You just first have to find your customers’ pain points.

Social Media 145

Social Media Media Webinar Metrics Marketing & Strategy 145