Marketing Insider Group

JANUARY 31, 2023

That’s why we’ve come up with a list of important qualities to consider when deciding whether an agency will help your business thrive. Here’s what you need to know to review and select a marketing agency that’s guaranteed to grow your business. Consider the following criteria to set your business up for success.

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Marketing Insider Group

SEPTEMBER 7, 2021

If you’re not living under a rock in the branding world you’ve probably heard quite a bit about creative agencies. Maybe you saw your old coworker from the marketing department launched her own creative agency. Questionable word usage aside, creative agencies are a real thing. What is a Creative Agency? Quick Takeaways.

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Marketing Insider Group

FEBRUARY 12, 2025

Paid media advertising, including platforms like Google Ads and social media campaigns, is a useful way to increase your brand’s visibility and drive traffic to your website. However, creating and managing these advertising campaigns comes with challenges, especially for teams with limited time, expertise, or resources.

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The Point

MARCH 24, 2021

A recent report by LinkedIn and research agency System1 found that the bulk of B2B advertising is ineffective. What was surprising, however, was the criteria by which the two firms rendered the advertising in question as unsuccessful. Surprise: Most B2B Advertising Isn’t Good. Click To Tweet. I guess you can.

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Martech

DECEMBER 9, 2024

billion acquisition of Interpublic Group, Omnicom has vaulted past WPP to become the world’s largest agency holding company. Among the agencies owned by Omnicom are BBDO and TBWA, while Interpublic owns McCann, Weber Shandwick, Mediabrands and others. And martech is advertising too. Through its $13.25 The technology angle.

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Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. As the space gets more complex, both in-house and agency ad teams are stretched thin, trying to do more with the same — or less — people and budget. One approach is to hire more staff.

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Martech

OCTOBER 8, 2024

Today, Meta announced new generative AI video creation tools for advertisers on Facebook and Instagram. The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year. The tool allows advertisers to create more immersive video ads for Instagram and Facebook users. Why we care.

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Marketing Insider Group

AUGUST 10, 2020

If your content marketing agency wants to achieve industry-leading success in today’s environment, your strategy needs to include several essential components. With these critical principles, even fledgling agencies can stand heads above their competition. If you’re already operating your agency, look at your current client list.

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illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. Dont feel like youre prepared?

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SmartBrief - Marketing

SEPTEMBER 18, 2024

In the marketing and advertising sector specifically, a 2024 survey in the UK-based Marketing Week found that, on average, female marketers’ full-time pay was 16% less than that of men working full-time in the sector. Did growing up in this world help you in your advertising career? In 2023, the pay gap stood at 16.5%.

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illumin

JANUARY 16, 2025

But while this social endeavor is exciting, it isnt worth advertisers time. But this potential for controversy isnt why Bluesky is a flop for advertisers. Because of its strong value set, Bluesky is opting to avoid advertising. billion in advertising revenue. Where does this leave brands and agencies?

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illumin

JANUARY 7, 2025

What do agencies need in a DSP? Agencies are experts in advertising who create brand stories for specific companies or products. Advertising agencies face certain unique challenges while working with DSPs. Reaching the right audience on a fixed budget is difficult for agencies.

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illumin

NOVEMBER 12, 2024

With data privacy facing increased scrutiny, advertisers must stay on top of upcoming regulations to get ahead of the curve. By adopting strong privacy practices now, advertisers can prevent backpedaling and rewriting policies down the road. Advertising made easy Learn how illumin unlocks the power of journey advertising Get started!

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SmartBrief - Marketing

JULY 16, 2024

In 2014, I was just a few months into my job as an executive creative director and head of Amazon’s internal creative agency – then known as D1 – when I found out we would be creating a global Amazon Prime Day advertising campaign promoting the world’s biggest single-day sales event across nine countries. But times were changing.

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DAGMAR Marketing

NOVEMBER 11, 2024

By teaming up with a digital marketing agency, you can refresh and refocus your company’s brand-building strategy while also opening the door for long-term growth. Here’s a look at the behind-the-scenes conversations every good digital marketing agency has about its clients. A digital marketing agency will ask these questions anyway.

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Bionic

OCTOBER 15, 2024

Advertisers love dashboards. With Bionic ↔ Looker integration, you can now make advertising dashboards for free! How to Make Advertising Dashboards Bionic for Agencies includes a Google-certified Looker connector. The post How to Make Advertising Dashboards… for FREE! But they cost too much, right?

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Martech

DECEMBER 9, 2024

The global advertising market is set to exceed $1 trillion in revenue for the first time in 2024, according to a report by GroupM, a media agency under the holding company WPP. There are signs that some of the big agency groups have got that message. Why we care.

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Marketing Insider Group

DECEMBER 18, 2023

Let’s talk about the unsung hero of small business advertising: content marketing. This is a game-changer for any business, proving that strategic, engaging content can level the playing field in advertising. This approach is far more budget-friendly compared to traditional advertising channels.

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Choozle

AUGUST 22, 2024

As the holiday season approaches, it’s not just about decking the halls—it’s about crafting the perfect advertising strategy to capture consumer attention and drive sales. This guide will help you unwrap the secrets to a successful holiday advertising campaign, ensuring you’re not just a part of the holiday buzz, but leading it.

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Marketing Insider Group

JUNE 17, 2024

Marketing agencies are a vital resource as businesses compete for attention in a nearly endless online landscape. However, an important question remains: Can marketing agencies tailor their content for any industry? Marketing agencies can create content for diverse sectors, despite industry-specific nuances.

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Martech

FEBRUARY 20, 2025

Adobe Real-Time CDP Collaboration is a data clean room that gives advertisers and publishers a secure environment to collaborate on first-party data. Advertisers can use the product to identify high-value audiences and activate campaigns directly, without moving or exposing underlying customer data. Image courtesy of Adobe. Processing.

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Martech

SEPTEMBER 26, 2024

Consumers are bombarded with advertisements at every turn, but they crave genuine connections with brands that align with their values. In the past, marketers were used to traditional advertising budgets, of which John Wanamaker famously said, “Half my advertising budget is wasted; the trouble is I don’t know which half.”

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Contently

SEPTEMBER 30, 2024

The FCC primarily focuses on telecommunications, and the FTC’s oversight is mostly confined to ensuring truthful advertising and protecting consumer privacy. District Court for the District of Maryland upheld the social media law in early 2024 , marking a significant precedent in the regulation of digital advertising.

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SmartBrief - Marketing

AUGUST 13, 2024

As the world of marketing and advertising continues to evolve and trends come and go, staying informed is key to remaining competitive. Designed for marketers and advertisers who want to stay ahead of trends and industry developments, these newsletters deliver the news and insights you need from industry leaders straight to your inbox.

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Orange Owl Blog

JANUARY 1, 2025

SaaS Marketing Top B2B SaaS Marketing Agencies in India Vivek Goel January 1, 2025 Share : Table of Contents Introduction India has emerged as a global hub for SaaS (Software as a Service) companies, and with it comes the need for marketing agencies specializing in B2B SaaS. Visit Orange Owl Marketing to learn more.

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Spiralytics

JANUARY 20, 2025

Its about time that traditional advertising evolved. Gender-neutral advertising is a modern approach to inclusivity thats reshaping how brands connect with their audiences. What is Gender-Neutral Advertising? Using neutral language One of the most important aspects of gender-neutral advertising is language.

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Single Grain

DECEMBER 30, 2024

Numerous ABM tactics and tools exist, but some organizations prefer working with an account-based marketing agency. These agencies offer tailored ABM services that align sales and marketing efforts and apply them to business objectives and the specific accounts they’re targeting. Industry trends and challenges.

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Martech

AUGUST 5, 2024

This outage impacts advertisers’ ability to manage campaigns and access critical performance data. This glitch raises serious privacy concerns, as advertisers can potentially identify direct competitors by searching exposed product titles. Why we care. Between the lines. What they’re saying. Bottom line.

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Marketing Insider Group

NOVEMBER 4, 2024

AI and automation are also valuable in several other aspects of marketing, including paid media advertising. This is where the expertise of marketing services and agencies comes in, helping businesses develop the right messaging, optimize touchpoints, and ensure that automation is delivering personalized, relevant experiences.

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Marketing Insider Group

MARCH 24, 2025

As a small business looking to gain a foothold in your industry, you already know the importance of marketing and advertising for building your brand and presence. Alternatively, consider outsourcing your marketing to a professional agency to leverage their years of experience and generate consistent results.

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Small Business Marketing Social Media Media Tips 179

Martech

AUGUST 8, 2024

OLIVER’s generative AI tool Slipstream lets users create complete creative briefs to get better results from their agency partner. This allows advertisers to improve the relevance and effectiveness of their ad placements. ShareThis’ new contextual targeting solution uses AI to analyze web page content for ad placements.

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Martech

AUGUST 5, 2024

In digital advertising , a hidden threat is silently draining marketing budgets and undermining the value of online content. Made for advertising” or “made for arbitrage” (MFA) sites, designed purely to attract ad dollars rather than serve users, are proliferating at an alarming rate.

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Martech

JULY 31, 2024

digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. Messenger and Audience Network continue to represent a small portion of total Meta ad spend for most advertisers. Google’s search advertising landscape showed mixed results in Q2 2024.

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Martech

JULY 16, 2024

Dig deeper: How to measure the impact of brand marketing Nine out of ten advertisers are using some form of alternative audience measurement — either via transacting, testing, or having discussions with vendors. Source: IAB 2024 Digital Video Ad Spend & Strategy Report Why we care. The full report can be downloaded here.

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Martech

AUGUST 13, 2024

Today, IAB launched the updated IAB Diligence Platform, a third-party privacy compliance solution available for digital advertisers, agencies, adtech companies and publishers. In order to manage this risk, all areas of the digital advertising supply chain must be diligent about the privacy practices of their partners.

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Single Grain

FEBRUARY 25, 2025

Key Highlights for YouTube Lead Generation Agencies find it challenging to attract potential customers with YouTube ads. Advertising relies on capturing user intent , but YouTube ads interrupt videos , and many viewers skip advertisements. Hiring an Agency or Contractor Many agencies choose to contract YouTube ad specialists.

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Navigate the Channel

MARCH 12, 2025

Enter pay-per-click (PPC) advertising. Paid advertising is a smart way to generate leads for your architecture firm. What is Pay-Per-Click (PPC) Advertising? PPC advertising is an online marketing strategy where you pay to have your firm appear at the top of search engine results for targeted keywords.

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