Martech

MAY 3, 2023

Once you have determined that enterprise SEO software makes sense for your business , spend time researching individual vendors and their capabilities. Does the vendor seem to understand our business and our marketing needs? Find out how quickly the vendor responds to the implementation of new SERP features and begins tracking them.

Enterprise Management 103

Enterprise Management Digital Asset Management Work Management Marketing Management 103

Martech

AUGUST 25, 2023

It seems that many, many organizations are deeply unhappy that SaaS vendors, including martech vendors, are failing to engage year-round (especially as they’re able to collect data on usage of their services). ” Dig deeper: Real Story on MarTech: Is that vendor a zombie? .” It’s active, to say the least.

Marketing Management 89

Marketing Management Vendors Paid Search Agency Advertising Agencies 89

Martech

JANUARY 14, 2022

” It profiled some struggling enterprise software vendors sitting on large piles of cash because they IPO’d at pumped-up valuations just before the 2001 crash. Meanwhile, some open source projects subsist on an “age-in-place” strategy, where their communities keep them alive, albeit not very active in the world.

Enterprise Management 110

Enterprise Management Marketing Management Vendors Burn Rate 110

Martech

JUNE 17, 2022

For starters, once you have determined that enterprise identity resolution software makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Create and prioritize your list of identity resolution use cases, from essential to not necessary. Click here to download! Why we care.

Enterprise Management 102

Enterprise Management Work Management Marketing Management Vendors 102

Martech

JANUARY 21, 2022

Ideally, you’d want to follow a structured, test-based approach for how you bring new technology into the enterprise, and you’d expect participating vendors to follow your lead in the vetting process — out of respect, if nothing else. Based on empirical testing, you are on the verge of selecting a platform not sold by one of the big vendors.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Vendors 100

Martech

JULY 6, 2022

We also owe a debt of gratitude to many martech vendors, who not only build the platforms on which we work, but who also produce a plethora of marketing education including classes, workshops, and certifications. A lot of vendors excel at one thing, but are lacking elsewhere. Answer: Very unlikely. .

Marketing Automation Services 96

Marketing Automation Services Enterprise Management Work Management Marketing Management 96

chiefmartech

JANUARY 25, 2023

But as a second-order effect, I believe this is a tailwind for the martech vendor industry too. Great companies are actively hiring marketing technology talent appeared first on Chief Marketing Technologist. We’re just getting started. The post Tech layoffs?

Marketing Management 116

Marketing Management Activities Paid Search Agency Marketing Automation Services 116

Sword and the Script | B2B

AUGUST 15, 2023

38% are conducting a more detailed ROI analysis; 31% are spending more time researching purchase decisions ; 24% are altering decision timelines based on changing business needs/priorities; 24% are spending more time using social media to research vendors ; and 23% are relying more on peer recommendations or review sites.

Marketing Management 76

Marketing Management Vendors Studies Top of Funnel 76

Martech

JANUARY 6, 2022

Many of the vendors profiled in this report also provide blogs, e-books and interactive tools that can help. Narrow your list down to those vendors that meet your criteria. This is an individual preference, however be sure to give the same list of capabilities to each vendor to facilitate comparison. Click here to download!

Enterprise Management 106

Enterprise Management Work Management Marketing Management Vendors 106

InsightSquared

APRIL 12, 2018

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. Proving that a particular activity caused the buyer to make a decision to purchase is hard to do. The MAP is not always the system of record.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

Customer Experience Matrix

AUGUST 25, 2016

and we wrap up our review of sub-functions from the Raab Guide to ABM Vendors with a look at Result Analysis. Not surprisingly, most of vendors who do ABM Result Analysis also do some sort of Execution (12 out of 16, to be exact). Another two (Everstring and ZenIQ) didn't fall into the Execution group but came close.

Marketing Automation Services 120

Marketing Automation Services Account Based Marketing Vendors ABM 120

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

EveryoneSocial

JANUARY 28, 2020

Choosing the right vendor. Another area to get right, is having the right employee advocacy vendor in place. But when selecting a vendor, you want to choose one that is designed for employee advocacy adoption. Admins Need to Be More Active. But it’s still worth noting.

Activities 126

Activities Enterprise Management Work Management Marketing Management 126

ViewPoint

NOVEMBER 8, 2017

See this article for details on how this underutilized marketing activity—lead nurturing—can increase your lead rate from 5% to 15%. NURTURE: Are you getting maximum return on marketing programs? Lead nurture programs done well triples your B2B sales lead generation marketing ROI.

Lead Generation 378

Lead Generation Work Management Sales Qualified Leads Marketing Management 378

Customer Experience Matrix

OCTOBER 29, 2023

Even the major marketing suite vendors, who initially argued a separate (“persistent”) database wasn’t necessary, eventually discarded that position and introduced products that matched our criteria. As CDP became popular, many vendors adopted the label whether or not they actually met even the looser definition.

Marketing Management 177

Marketing Management Ideal Customer Profiles Profiling Vendors 177

ClickZ

AUGUST 14, 2020

Top challenges businesses face with existing B2B vendors. Our Pulse Survey helps you look into the cracks with reasons why technology vendors could be losing business. How competitive pricing is a major reason for buyers to switch vendors. Reasons why B2B technology vendors are losing business. Lack of transparency (30%).

Marketing Management 105

Marketing Management Vendors B2B Marketing Mobile Advertising 105

Outreach

APRIL 20, 2020

And without Bombora’s data we might not have not noticed what happened at the end of March and early April (weeks 8-10 below): B2B intent activity is picking back up as companies are getting used to operating remotely and in uncertainty. Thankfully, activity data quickly returned to normal.

Intent 102

Intent B2B Sales Activities Bombora 102

xiQ

JULY 19, 2019

The Truth Intent Data Vendors Don’t Want You to Know. For intent data to be useful you have to be confident the 3rd party intent data vendor has accurately identified who’s truly behind the activity. Many vendors rely on reverse IP lookup to identify “active” companies. The Problems with Third-Party Intent Data.

Intent Data 84

Intent Data Vendors Intent Analysis 84

Champion Communications

SEPTEMBER 10, 2020

How to avoid cloud vendor lock-in and take advantage of multi-cloud sourcing options . The post No August Activity Slump For Champion Comms appeared first on Champion Communications. Logicalis . The whole team is now back in the (home) office and we have a very exciting month coming up!

Activities 62

Activities Marketing Management Lock-In Broadcasting 62

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: contact vendor. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Martech

MARCH 18, 2024

Only about 5% of B2B buyers are in-market at any given time, so focusing marketing efforts on those active is an incredibly alluring idea. However, the trouble with intent data is that even if the signals are fully accurate, knowing who is actively in-market to purchase will not save bad strategy. It may only shine more light on it.

Intent Data 103

Intent Data Intent B2B Peer-to-peer 103

Customer Experience Matrix

AUGUST 28, 2014

I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. and key activities (Web site visits, topics researched) and scores at both company and individual levels. and key activities (Web site visits, topics researched) and scores at both company and individual levels.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

xiQ

JULY 19, 2019

The Truth Intent Data Vendors Don’t Want You to Know. For intent data to be useful you have to be confident the 3rd party intent data vendor has accurately identified who’s truly behind the activity. Many vendors rely on reverse IP lookup to identify “active” companies. The Problems with Third-Party Intent Data.

Intent Data 62

Intent Data Vendors Intent Analysis 62

Webbiquity

AUGUST 31, 2021

Among the most important takeaways from the year-end report were: Buyers consistently use these top five information sources to make purchasing decisions: Product demos; Vendor/product websites; User reviews (nearly half of buyers use reviews as part of their purchase process); Vendor sales reps; and. They lean into activism.

Buy 293

Buy Cold Calling B2B Lead Scoring 293

Webbiquity

JANUARY 18, 2022

The value proposition of intent data vendors is typically that will combine their data (which is third-party data from your perspective) with your website analytics data (your first-party data) to identify companies that are actively looking to buy what it is you sell, and where they are in the buying process. Source: TrustRadius.

Intent Data 319

Intent Data Marketing AI Intent Lead Ranking 319

B2B Marketing Directions

MARCH 24, 2024

Several studies have shown that potential buyers are very likely to select vendors that were in their initial consideration set. In this survey, 80% - 90% of the respondents (depending on what they were buying) said they had a set of vendors in mind before they did any research. Here are two recent examples. The Bain & Co./Google

B2B Marketing 71

B2B Marketing B2B Vendors Trigger Marketing 71

Vidyard

MARCH 21, 2018

For the last year, our legal, privacy, and development teams have been actively working to ensure we’re mapping out requirements for GDPR and building any updates needed into our product roadmap. Your MarTech/SaaS/Vendors. What Is Vidyard Doing To Be Compliant With GDPR? appeared first on Vidyard.

Work Management 87

Work Management Vendors Privacy API 87

Salesforce Marketing Cloud

JULY 24, 2019

The customer data platform (CDP) category has been in the news a lot lately, with major announcements of mergers and acquisitions, funding for new and existing vendors, and new functionality being added. With the surge of recent activity, CDPs are one of the biggest trends in marketing technology these days. And it makes sense.

Vendors 60

Vendors Acquisitions Trends Activities 60

Madison Logic

MAY 3, 2022

You need a unified approach to targeting and campaign activation. Today we’re excited to announce Journey Acceleration with LinkedIn, which empowers you to activate the same target account lists across all your media channels, including LinkedIn. Enter ML Insights. Prioritize the right individuals to engage within the account.

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Linkedin 52

Customer Experience Matrix

NOVEMBER 18, 2011

It includes more sophisticated features for working within social media platforms, such as delivering forms and personalized ads within Facebook, using social sign-on to capture more data, and building more detailed profiles based on activities, consumption, connections and influence. Plenty of video is used already in marketing promotions.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Paid Search Agency 120

Zoominfo

AUGUST 2, 2020

It highlights behavior-based activity such as lead sources, social media engagement, form fills, and time spent on a website. This engagement activity suggests interest or demand from an audience that they want to purchase a product or service. The vendor should be able (and willing) to provide specifics. Intent Data.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

Zoominfo

MARCH 10, 2021

So the company begins defining requirements for new CRM software, and two months later selects a vendor. However, Q4 2020 CRM activity was similar to Q4 2019. Looking at the past two years of CRM activity captured in its platform, ZoomInfo concluded that, on average, slightly more than 10,000 CRM implementations occur per quarter.

Work Management 246

Work Management Analysis Marketing Management Cost 246

NetLine

OCTOBER 10, 2019

Fortunately, there are plenty of tools and vendors in the MarTech space designed to focus on these challenges. To accomplish this, your organization looks to vendor partners to streamline the process and maximize its success rate. In many scenarios, determining which vendor fits you best comes down to organizational preference.

Lead Gen 45

Lead Gen Vendors Lead Ranking Sales Qualified Leads 45

chiefmartech

APRIL 25, 2017

tl;dr — From 2016 to 2017, the marketing automation category of the marketing technology landscape grew yet again, by 36% , from 156 vendors to 212. So here’s the category — click for a larger version — followed by some commentary: There are 212 vendors included in this category, up 36% from 156 in last year’s landscape.

Marketing Automation Services 91

Marketing Automation Services Work Management Marketing Management Vendors 91