Adobe Experience Cloud Blog

NOVEMBER 2, 2011

Today, almost 200,000 IBM employees have Facebook pages (nearly half of its global workforce), 25,000 have Twitter accounts and more than 17,000 maintain blogs. The strategy has worked by introducing an education program with physical training events, complemented by webcasts and demos on how to use various social platforms.

Trade Show 48

Trade Show Top of Funnel Marketing Automation Services Work Management 48

Attendify

MARCH 9, 2020

Leveraging a mobile event app’s activity stream to encourage attendees to share where they are “tuning in” from and then ask questions about their locales. They turn a “flat” online activity into a multi-dimensional occasion. A great way to do this is to prompt participants to post photos to the event app’s activity stream.

Tips 38

Tips Peer-to-peer Barriers Webcast 38

ViewPoint

JUNE 28, 2012

Traditional marketing activity—like marketing collecting and turning over trade show business cards to sales—is gone, and organizations are forced to change their processes and integrate marketing automation tools to deal with the data issue. Rich on Twitter: @richvancil.

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120

Adobe Experience Cloud Blog

MAY 27, 2011

Activate follow-up email campaign. In part 1 of our webinar checklist, we covered the campaigns that you prepare beforehand, including the emails that will get sent to your event attendees and no-shows. This is also true in competitive environments, such as a trade show where attendees will be followed up with by multiple vendors.

Marketing Management 48

Marketing Management Webinar Metrics Marketing Automation Services Webcast 48

Hubspot

DECEMBER 30, 2011

AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. An example of this is the Twitter API. Follow Friday (#ff) - Follow friday is a trend via the hashtag #ff every Friday on Twitter.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Paul Gillin

JUNE 24, 2010

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. In the example below, lead activity appears to correlate positively with traffic to a company blog. With webcast. With 10% discount.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Webbiquity

NOVEMBER 12, 2013

are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. Twitter is the most popular platform in b2b, with 85% of marketers saying they use this.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100