Marketing Insider Group
AUGUST 11, 2015
You’ve established a budget, funded largely by re-allocating some marketing funds from other tactics that don’t seem to be working (print advertising, direct mail, trade shows, etc). Many marketing and agency people with traditional backgrounds are not used to being held accountable for their activity. Now they can.
Marketing Insider Group
NOVEMBER 8, 2011
Every marketing department has its own unique way of measuring the impact of marketing activities. And while these are the most important measures they can be difficult to quantify and attribute across all your marketing activities. Look at Net Present Value (NPV) to determine which marketing activities will produce the most value.
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Marketing Insider Group
AUGUST 12, 2010
IT vendors generally think more leads is better because it lowers the Cost Per Lead they have to pay and gives the sales team more activity. My experience tells me sales teams and leaders need to be actively engaged in the strategies and processes marketing develops and own them. In fact in the long run it costs a lot more.
Marketing Insider Group
FEBRUARY 25, 2020
Some CMOs become so caught up in all of that activity that they forget about another vital aspect of marketing: your website. Whether you already have an active blog, have a blog that has languished, or have yet to start one, this guide is for you. You probably never thought much about getting new customers from blogging.
Marketing Insider Group
DECEMBER 8, 2020
active social media accounts and spends more than 2 hours a day on them. Be active and consistent across the platforms you choose to operate on. Use hashtags on Twitter and Instagram to connect with like-minded individuals or specific causes or topics. Best results come from being an active member of your community.
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