B2B Marketing Traction

APRIL 28, 2014

They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. Last year I would have recommended a minimum of three social media sites to B2B marketers: LinkedIn, Twitter and Facebook. Think of Twitter as an online broadcasting tool.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

MARCH 18, 2013

Social media is not the be-all and end-all, but it is a marketing activity you should add to your marketing program. Go through each traditional marketing activity you have and brainstorm on how you can extend each activity with social media. Use Twitter to link to your press releases, new product information, or events.

Social Media 100

Social Media Social Marketing Media Planning 100

B2B Marketing Traction

JANUARY 3, 2014

Photos shared via Twitter and Instagram, videos on YouTube and Vine, and quickly scan-able content on SlideShare are the most shared and popular content. I used to tell clients to think of Twitter as a radio station, but it’s much more than a sales or marketing broadcast channel. Get more visual. Create your Google+ Company Page.

Planning 100

Planning Tactics Marketing Plans Trade Show 100