• GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 14, 2017
    [Activities, Trade Show] Mark Cuban, the first trillionaire and chatbots on the edge
    But research shows that 70 percent of chatbots are not meeting consumer needs or brand expectations. Panelists from Twitter, Facebook, and Viber explored the gap between the reality and expectations. The big brands may have to build an app in Twitter, Facebook, Google, etc. ” “ Shark Tank shows people that the American Dream is alive. ” Social activism. The trade show. By Mark Schaefer.
  • ACT-ON  |  FRIDAY, JANUARY 13, 2017
    [Activities, Trade Show] 8 Ways to Maximize the Value of Online and In-Person Events
    According to a 2013 survey from the CMO Council and Exhibit & Event Marketers Association (E2MA): 31% of respondents believe that trade shows, conventions, conferences, and channel events are essential to doing business in their target customer markets, and another 42% believe them to be very valuable; 51% say these interactions can help achieve business goals and create a significant competitive advantage; 54% report that positioning the brand among industry leaders was a key benefit; and.
  • CONTENT STANDARD  |  SATURDAY, OCTOBER 22, 2016
    [Activities, Trade Show] 9 Content Strategy Tips from MarketingProfs B2B Marketing Forum 2016
    Brand adoption exceeding that of Facebook and Twitter. He urged marketers whose companies sell to that demographic to get on the platform, and to think about Snapchat as product storytelling a la Twitter meets YouTube. Gil cited General Electric’s Snapchat strategy, which he called “fun and creative,” showing a screenshot of one of GE’s Snap Stories flying a drone into a volcano. Gil recommended: Industry events and trade shows, using geofilters.
  • ACT-ON  |  THURSDAY, OCTOBER 6, 2016
    [Activities, Trade Show] What is a Marketing-Qualified Lead? What MQL Really Means
    MQL to Sales Accepted Lead (SAL) ratios are touted as exceptional by marketing teams, eyed suspiciously by sales teams, and eyeballed by executive teams who say “just show me the opportunity pipeline.”. It’s also desirable to get the social network information whenever possible: Twitter handle, LinkedIn profile, and so on, depending on the social patterns of your most desirable customers. At a trade show, did they speak directly with someone?
  • BIZIBLE  |  FRIDAY, AUGUST 26, 2016
    [Activities, Trade Show] CMO's Organizational Readiness Indicators for Multi-Touch Attribution
    This means that less than half of these marketing leaders are actually confident that their team is accurately attributing marketing activities to revenue. Paid social (LinkedIn, Facebook, Twitter, etc.). Trade shows / conferences. Connecting top-of-funnel activities to down-funnel metrics helps to optimize a marketing campaign, which we dive into deeper in the next point. -- -- -- -- -- --.
  • ACT-ON  |  TUESDAY, AUGUST 23, 2016
    [Activities, Trade Show] From Scratch: Three (More) List Building Strategies for Agencies (and Others)
    In this post, we’ll look at list-building strategies that require budget, which modern marketers can leverage as they seek “lookalike” contacts, leverage paid media, prep and attend events and trade shows, purchase modern contact lists, and augment their existing forms. Events and trade shows. Your ad prices will be higher, and your quality score requirements are more exacting in order for your ads to show up favorably. Pre- Event Activities.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Activities, Trade Show] 20 Handy B2B Lead Generation Resources
    In this SlideShare presentation , serial entrepreneur, Abhishek Shah, shows how they use LinkedIn to generate leads for your business in 13 easy steps. The presentation shows how three preferential customer behaviors come into play on every page of your site. In one article , marketing blogger, Matt Banner, talks about ways to optimize your social media conversation and enhance activities with lead generation tactics that will drive users through the sales funnel.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Activities, Trade Show] 20 Handy B2B Lead Generation Resources
    In this SlideShare presentation , serial entrepreneur, Abhishek Shah, shows how they use LinkedIn to generate leads for your business in 13 easy steps. The presentation shows how three preferential customer behaviors come into play on every page of your site. In one article , marketing blogger, Matt Banner, talks about ways to optimize your social media conversation and enhance activities with lead generation tactics that will drive users through the sales funnel.
  • KAPOST  |  FRIDAY, APRIL 29, 2016
    [Activities, Trade Show] Complement Your Content Strategy with Account-Based Marketing
    Some of its more common forms are email blasts, cold calls, trade shows, and advertising. It might position your top brass as thought leaders in your industry, or show the character of your team members. Whereas content marketing establishes authority and helps to net potential leads that are actively seeking you out, ABM actively reaches outward to the dream client. Content remains one of the strongest pillars for a successful B2B marketing strategy today.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 18, 2016
    [Activities, Trade Show] An expanded view of influence marketing measurement
    He showed that links shared by organic influencers garner significantly more shares and clicks than links shared by paid influencers. I questioned if this ws the best way to do an influence analysis and in a follow-up post, Christopher acknowledged that Twitter is a poor predictor of market reality due to demographic bias, but explained that it’s basically the only social media data we have available these days. The reality of influence marketing is not Twitter.
  • ACT-ON  |  TUESDAY, MARCH 1, 2016
    [Activities, Trade Show] 5 Common Marketing Challenges Agencies (and Companies) Face
    Your potential client says to you, “We need 60 new qualified leads from marketing, 1,000 new Twitter followers, and a 50% increase in revenue in six months. Next, show them the ROI they can expect from each campaign. Try these tips: When it comes to trade shows and events, every vertical has THE show to be at. Get active on social media and promote what you’re selling. Marketing is hard.
  • ACT-ON  |  FRIDAY, FEBRUARY 26, 2016
    [Activities, Trade Show] Layered Approach to Digital Marketing Helps Deliver 33% More Leads for RM Hoffman
    Peter Hoffman, VP of sales and marketing for the company, sat down with Paige Musto, Act-On’s director of communications, to discuss how a traditional firm infused new digital marketing techniques into its day-to-day business activities. Trade shows used to be an important way for engineers to get information; they’re not so important anymore for engineers. That content then is going into LinkedIn, Twitter and Facebook. Editor’s note: Richard M.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 16, 2016
    [Activities, Trade Show] 33 Thought-Provoking B2B Social Media and Marketing Stats
    Despite the brand lift from buyer engagement and the plans to increase spending on social media marketing noted above, only about 10% of B2B marketers say they are able to quantitatively show the impact of social media on the business. Live events (conferences, trade shows and forums) remain the top lead generation source for B2B marketers. Compared to the least (socially) connected brands, the 10 most connected brands showed 31% greater revenue growth.
  • ACT-ON  |  TUESDAY, NOVEMBER 10, 2015
    [Activities, Trade Show] Earned Media: What It Is & Why You Want More of It
    This is what most of us consider traditional media: typically TV and radio, print ads, direct mail, and trade shows. Today, with better tools and more channels to play in, small-business marketers are reaching their audiences where they’re active, engaging them with content they care about, and finding ways to amplify the conversations that result. Product reviews, advice and thought leadership pieces, and guest blog posts are eternal, forever showing up in search results.
  • SALES ENGINE  |  FRIDAY, OCTOBER 9, 2015
    [Activities, Trade Show] Demand more from today’s B2B marketer
    When it comes to B2B marketing—whether it be social media, email marketing, blogs, white papers or attending trade shows—it has to be about lead generation. It’s great when content shows up in one of our prospect's Twitter feed because of a targeted hashtag. So if someone happens to go there, they can see that your company has activity and assume that you’re in business.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 8, 2015
    [Activities, Trade Show] Agencies: How to Build an Email Campaign – When Your Client Has No List
    It’s also important to remember that the pricing for the majority of mass email programs (from specialist email service providers, or marketing automation vendors such as Act-On who integrate email into complementary features) is based on the number of “active contacts” you mail to on behalf of your client – not the number of addresses on their list. Trade shows, job fairs, networking events and even personal social events are all potential sources to help grow their lists.
  • HUBSPOT  |  TUESDAY, AUGUST 25, 2015
    [Activities, Trade Show] 10 Signs Your CEO Has an Outdated View of Marketing
    How can you show the CEO that most press releases, especially vanity releases, are not worth it? Then, use these as examples to highlight their futility and show your CEO the negative ROI. Overlay your website traffic data with the dates of your press releases to show that these releases rarely make a difference in the acquisition of new traffic. Then show that cascading “non-effect” carries through to your leads, qualified leads, opportunities, and new customers.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 11, 2015
    [Activities, Trade Show] The 3 Most Important Content Marketing Questions CEOs Should Ask
    You’ve established a budget, funded largely by re-allocating some marketing funds from other tactics that don’t seem to be working (print advertising, direct mail, trade shows, etc). Many marketing and agency people with traditional backgrounds are not used to being held accountable for their activity. The purpose of measuring and analyzing your content marketing activities is so that you can do more of what’s working and less of what’s not working.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 22, 2015
    [Activities, Trade Show] 7 Ways to Use Marketing Automation to Grow Your Business [GUIDE]
    In fact, a report published by Regalix showed that nearly 86 percent of businesses believe marketing automation is one of the most efficient ways to nurture and manage new leads. It’s simple to set up and activate, and all of your new contacts go right into your VR account. You can apply this same concept to an upcoming sale, a charity event, a customer appreciation event or an appearance at a local trade show. Encourage active customers to buy again.
  • HINGE MARKETING  |  WEDNESDAY, JULY 22, 2015
    [Activities, Trade Show] 12 Marketing Techniques to Increase Your Firm’s Visibility
    For professional services firms, we’ve found that LinkedIn and Twitter are the most effective platforms to utilize. Using pertinent hashtags on Twitter, Google+, and Facebook will help your content get found. Conferences and Trade Shows. If your firm has not had the opportunity to have speakers at a large event, it can still be worthwhile to attend conferences and trade shows where your target audience will be attending as well.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Activities, Trade Show] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    Those scenarios might have sounded like a lot of work to you, especially when considered alongside marketing programs that provide more immediate gratification -- like list purchasing , PPC, or trade show marketing that deliver names and email addresses in mere minutes. Usually, businesses don't completely cease all other marketing activities and switch to content marketing cold turkey. Or, two people can own content marketing activities, while the third owns the rest.
  • MARKETING CRAFTMANSHIP  |  THURSDAY, JUNE 11, 2015
    [Activities, Trade Show] Checklist Marketing: Too Many Shoes in Your Suitcase?
    LinkedIn and Twitter Accounts…check / check. Trade Show…check. This second diagnostic question, regarding the practical benefit of marketing activity, is actually an integral part of the marketing plan development process. Both Do-It-Yourself marketers and professional marketers alike rationalize their activity on a tactical basis (number of white paper downloads, website traffic, “Likes” and “Re-Tweets,” etc.),
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Activities, Trade Show] 33 Inspiring B2B digital marketing case studies
    has four Facebook pages, four Twitter feeds and two LinkedIn accounts. It listens to more than 5000 social mentions a day on Facebook, Twitter, and other social channels. Facebook fans (of which around 15% are customers) and 12,000 Twitter followers, as well as active accounts on Instagram, Tumblr, YouTube and Google+. Video is part of the mix too, to develop high value conversations, and this rolls over into trade show attendance.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 12, 2015
    [Activities, Trade Show] Is there a place for social media in a boring business?
    Most research shows that in terms of many traditional measures, the results are as good, or better, than paid advertising. Lead generation — Even setting up a simple Twitter search can help you find customers looking for your products and services … even if you’re boring. Research and development – An active customer community can be a goldmine of new ideas, and suggestions for products and innovations. It shows you “don’t get it.”
  • HUBSPOT  |  THURSDAY, APRIL 23, 2015
    [Activities, Trade Show] Humanizing Your Brand: 8 Tips for Making Your Voice Real (and Heard)
    Perhaps some people don’t want to show any biases that might deter any potential leads. 5) Keep an Active Blog on Your Website. This is an easy— and most importantly— free way to show a human side to your audience. Not only does keeping an active blog help with boosting your SEO, staying up to date with topics in your industry and becoming more purpose-driven in your efforts, but it also helps with showing your human side.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 11, 2015
    [Activities, Trade Show] What Social Selling Isn't
    Salespeople must commit to infusing social media into their daily routines for social activity to have an impact on revenue. If you’re mass sending your cold email pitch through LinkedIn messages or Twitter DMs, you’re doing it wrong. And that includes social media as well as trade shows. Show a sustained interest without crossing the line into stalker territory. This post originally appeared on the Sales section of Inbound Hub.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 10, 2015
    [Activities, Trade Show] 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
    Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. Among “prestige” consumer brands, over the past four years, less than 0.25% of new customers were acquired through Facebook and less than.01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing.
  • HUBSPOT  |  MONDAY, FEBRUARY 9, 2015
    [Activities, Trade Show] 8 Clever Ways to Use Your Twitter Cover Image for Better Marketing
    There are plenty of ways to use your Twitter cover image to promote your business. Show it off! 2) Turn Your Twitter Image into a Quick Business Overview. Takeaway: Use your Twitter cover image to tell people exactly what they can expect from your business and from your tweets. That’ll be you on Twitter. Takeaway: Have an upcoming trade show, speaking event or other exciting announcement? So, how will you use your Twitter cover this month?
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 4, 2015
    [Activities, Trade Show] How to Optimize Events with Social Media [Infographic]
    They give an overall picture of your business’s activities as well as the important details. It’s important to post company updates of upcoming events, and include updates from important trade shows or industry summits. Twitter. Twitter is perhaps the most important tool for communicating about events in real time. Be sure to post new content regularly ramping up to the event date, and mention your partners and other influencers who may be attending the show.
  • HINGE MARKETING  |  MONDAY, JANUARY 5, 2015
    [Activities, Trade Show] The Top 10 Benefits of Using Social Media Marketing for Business
    Make no mistake, traditional networking through trade shows, conferences, and other events is still important. Our research found that social media was a key marketing tool used by Visible Experts to build their personal brands: 92% use LinkedIn 76% use Facebook 74% use Twitter 54% use Google+ LinkedIn is actually the top tool used by Visible Experts, including both online and offline techniques. On Twitter or LinkedIn?
  • HINGE MARKETING  |  MONDAY, DECEMBER 1, 2014
    [Activities, Trade Show] Top 10 Marketing Techniques for Professional Services
    In fact, our research shows that when clients go to check out professional services providers, 80% use online sources of information compared to 55% using traditional references. Major offline examples include trade shows, networking and in-person speaking engagements. Our research shows that firms with in-house Visible Experts experience a variety of important benefits. 7) Trade show participation. On Twitter and LinkedIn?
  • THE FORWARD OBSERVER  |  MONDAY, NOVEMBER 17, 2014
    [Activities, Trade Show] The 3 Most Important Content Marketing Questions CEOs Should Ask
    You’ve established a budget , funded largely by re-allocating some marketing funds from other tactics that don’t seem to be working (print advertising, direct mail, trade shows, etc). Many marketing and agency people with traditional backgrounds are not used to being held accountable for their activity. The purpose of measuring and analyzing your content marketing activities is so that you can do more of what’s working and less of what’s not working.
  • HUBSPOT  |  WEDNESDAY, AUGUST 6, 2014
    [Activities, Trade Show] 25 Demand Gen Resources, Stats, and Visuals Worth Bookmarking
    3) How to Sell $500,000 in Tickets with Zero Reputation - This blog post will show you how one entrepreneur generated demand for his events company. 6) 6 Ways to Supply a Social Boost to Demand Generation - This slide show will teach you how to integrate your social media campaigns with effective demand gen strategies. 13) Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC.
  • HUBSPOT  |  MONDAY, JULY 28, 2014
    [Activities, Trade Show] Got a Trade Show Coming Up? How to Use Instagram While You're There
    Think about the last time you put together a booth for a trade show or conference. There''s one very inboundy, inexpensive trade show tactic that you missed: an Instagram presence. So if you''re curious about how to integrate Instagram into your other trade show activities, keep on reading. Unlike a hashtag, these geo-tags are easier for Instagram users to remember and activate -- so they''re a great place for you to monitor and post to, too.
  • HINGE MARKETING  |  MONDAY, JULY 21, 2014
    [Activities, Trade Show] What Every Managing Partner Needs to Know About Social Media
    It is a wide range of public platforms (think LinkedIn, Twitter, Facebook) that use vastly different formats (limited text characters to full motion video) for very difficult purposes. There are also private networks run by trade associations, professional organizations and the like. But tracking the impact of trade show attendance or social media activity on your firm’s brand is much more difficult. On Twitter or LinkedIn?
  • HUBSPOT  |  FRIDAY, JUNE 6, 2014
    [Activities, Trade Show] #FF, QR Codes, & Like-Gating: 6 Outdated Internet Trends We Should Leave Behind
    Follow Friday was very, very popular on Twitter back in 2009. Here''s how it worked: Every Friday, you''d send a tweet to your followers recommending a Twitter handle you thought was super interesting and others might want to follow. Because it was easy, people felt like they were spreading goodwill, and anyone with a free Twitter account could participate. For companies, EdgeRank provided statistics of the engagement on your company page so you could analyze your activities.
  • HUBSPOT  |  TUESDAY, MAY 13, 2014
    [Activities, Trade Show] 7 Quick Ways to Curate Industry Content for Your Blog
    2) Follow Trade Show Blogs. Trade show blogs are some of the best places to find content, because they give good signals as to what''s changing in your industry and what trends you should keep reading more about. Even though trade shows are historically an offline lead generation source, they are becoming increasingly more inbound by providing attendees with industry blog content year round.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 28, 2014
    [Activities, Trade Show] A Social Media Strategy for B2B Marketers
    They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. Last year I would have recommended a minimum of three social media sites to B2B marketers: LinkedIn, Twitter and Facebook. Twitter. Think of Twitter as an online broadcasting tool. Post updates on new hires, awards, photos from trade shows, speeches, company events, sports teams, community and charity activity on Facebook.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 24, 2014
    [Activities, Trade Show] How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities
    Tagging for social media such as Open Graph, Twitter Cards, and Schema integrations. We strongly believe in the connection between social media and SEO because of the propensity for active social media users to share and distribute links and content of the organization’s they follow and are passionate about. Live Events & Trade Shows.
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Activities, Trade Show] Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database)
    Inbound Helps You Actively Listen. Maybe the CEO him or herself does not post actively on Twitter, but the company’s CMO might, or the company’s LinkedIn Pages showcase hiring patterns that are relevant to your company’s services. If you’ve been reading HubSpot content for awhile, you know as well as we do that inbound marketing works magic for lead generation.
  • B2B MARKETING TRACTION  |  FRIDAY, JANUARY 3, 2014
    [Activities, Trade Show] 4 Winning Tactics to Put in Your Marketing Plan
    Photos shared via Twitter and Instagram, videos on YouTube and Vine, and quickly scan-able content on SlideShare are the most shared and popular content. I used to tell clients to think of Twitter as a radio station, but it’s much more than a sales or marketing broadcast channel. When news coverage of Pope Benedict XVI showed his final tweet as he was leaving for Castle Gandolfo, I felt Twitter reached a tipping point ( it very well could have been much earlier ).
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Activities, Trade Show] A Year in Review: The Biggest Social Media Updates of 2013
    billion active monthly users. The 3 Most Important Twitter Updates of 2013. 1) Twitter (finally) went public. about Twitter’s initial public offering in November 2013. At the time of its IPO, Twitter hadn''t made any money. However, the network with 232 million monthly active users is focused on driving revenue through its ad platform, which is currently its main source of revenue. 2) Twitter images began showing automatically in users'' streams.
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 22, 2013
    [Activities, Trade Show] Is Your Social Media Strategy Dynamic?
    Social media, once the province of teenagers and the PR people who work for celebrities, crossed the chasm some time back and has become so mainstream that your grandmother probably has a Twitter handle. The fastest growing demographic on Twitter is the 55–64 year age bracket. All that said, according to Business Insider , Twitter does still skew young overall: 27% of 18 to 29-year-olds in the U.S. use Twitter, compared to only 16% of people in their thirties and forties.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 12, 2013
    [Activities, Trade Show] 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
    are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? Twitter is the most popular platform in b2b, with 85% of marketers saying they use this.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 12, 2013
    [Activities, Trade Show] 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
    are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? Twitter is the most popular platform in b2b, with 85% of marketers saying they use this.
  • WEBBIQUITY  |  FRIDAY, OCTOBER 4, 2013
    [Activities, Trade Show] How To Analyze and Grow Website Visits
    New direct visits result from both offline and online branding activities. Offline tactics include trade shows and other events, business cards, direct mail, printed brochures, signage and print advertising. Online branding tactics include media mentions, building links by writing guest posts and articles, product reviews, social media, and industry activities like high-quality directory listings and trade association membership. Trade show and event websites.
  • WEBBIQUITY  |  FRIDAY, OCTOBER 4, 2013
    [Activities, Trade Show] How To Analyze and Grow Website Visits
    New direct visits result from both offline and online branding activities. Offline tactics include trade shows and other events, business cards, direct mail, printed brochures, signage and print advertising. Online branding tactics include media mentions, building links by writing guest posts and articles, product reviews, social media, and industry activities like high-quality directory listings and trade association membership. Trade show and event websites.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 16, 2013
    [Activities, Trade Show] Five Marketing Metrics that are Definitely NOT “Worthless”
    Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. ” Of course it’s true that, ultimately, any marketing tactic has to show business results (higher sales, lower costs, or some combination thereof). Just as a pilot needs instruments to fly accurately and safely, marketers need a broad set of interim metrics to measure their overall web presence and activities. ” Twitter Followers.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 16, 2013
    [Activities, Trade Show] Five Marketing Metrics that are Definitely NOT “Worthless”
    Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. ” Of course it’s true that, ultimately, any marketing tactic has to show business results (higher sales, lower costs, or some combination thereof). Just as a pilot needs instruments to fly accurately and safely, marketers need a broad set of interim metrics to measure their overall web presence and activities. ” Twitter Followers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 5, 2013
    [Activities, Trade Show] Simplest marketing question may be the most difficult
    He was asked by a winery owner to answer the question, how do you measure success online with Facebook or Twitter ? ” Now, I think his point was that some things are difficult to calculate as you try and measure time and money spent versus the return on that activity. LEAD GENERATION: We must generate at least 50 news leads each at the two new trade shows and those leads, over six months will create at least twice the revenue as the cost of attending the events.
  • MODERN MARKETING  |  TUESDAY, JUNE 4, 2013
    [Activities, Trade Show] European Markie Awards Finalists Announced
    For every additional active lead on an account, DocuSign sees a 23% increase in the chance that the deal will close. Moog Industrial Group – The SPS/IPC Drives Exhibition is critical to Moog’s market positioning, because is the trade show to be face to face with clients and provides the opportunity to touch base with partners, customers, vendors and applicants. Follow the event discussion on Twitter #EE13. by Eloqua | Tweet this It’s that time again!
  • HUBSPOT  |  MONDAY, MAY 20, 2013
    [Activities, Trade Show] The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare]
    2) 19% of marketers are unsure whether to characterize their marketing activities as inbound. 52) SEO consumes an average of 9% of marketers’ overall time, and its leads convert to sales at an industry leading 15% -- 50% better than trade shows, the leading traditional marketing channel. 63) 36% of markers found a new customer from Twitter this year. 87) Trade shows and direct mail each provide just 8% of all leads for the 2013 marketing funnel.
  • HUBSPOT  |  TUESDAY, APRIL 30, 2013
    [Activities, Trade Show] 18 Fresh Stats About the Current State of Social Media Marketing
    One day someone announces a boycott of Facebook, Twitter, or Pinterest -- the next day, the social network is growing exponentially. Whether you plan to use these stats to inspire your company’s next marketing campaign, convince your CEO to increase your social media marketing budget, or simply justify your current inbound marketing activities, these 18 social media marketing stats are for you. 12) 36% of all marketers have found a customer via Twitter in 2013.
  • WEBBIQUITY  |  TUESDAY, APRIL 23, 2013
    [Activities, Trade Show] 33 Phenomenal Content Marketing and Copywriting Guides and Tips
    Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades.
  • HUBSPOT  |  TUESDAY, MARCH 26, 2013
    [Activities, Trade Show] 7 Steps to Becoming a World-Class Real-Time Marketer
    Does most of your audience use Twitter? Do they focus more on the visual aspects of a particular subject and, therefore, are more likely to be active on Pinterest or Instagram? This can be as broad as the aforementioned Super Bowl or Oscars, or it can be a much smaller content stream that focuses on an event or particular focus for your brand such as the stream of content surrounding an industry trade show or relevant television show.
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 19, 2013
    [Activities, Trade Show] Do you know who is Linking to your Website?
    Many of these back links happen naturally, from press release syndication, trade show participation, and membership directories. But it is also important to have an active backlinking strategy in place. Clicking on each domain will show you the pages on that domain that have backlinks. If you are active in social media networks, you won’t be surprised to see LinkedIn, Facebook, Twitter and others on the list.
  • B2B MARKETING TRACTION  |  MONDAY, MARCH 18, 2013
    [Activities, Trade Show] How to Integrate Social Media into Your B2B Marketing
    Social media is not the be-all and end-all, but it is a marketing activity you should add to your marketing program. It’s true that it’s not rocket science, and for the most part you don’t need to be a programmer to do it right, but careful planning and knowledge from some research up front will help ensure your success as you integrate it with your other marketing activities. Use Twitter to link to your press releases, new product information, or events.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 6, 2013
    [Activities, Trade Show] 10 Tips for Better Event Marketing
    Event registrations and on-site activity (such as scanning business cards or badges) can be a source of robust and accurate lead data. Better still, a robust lead scoring system can compare incoming leads against an existing database and identify other relevant behavior (such as content downloads or web site activity). Always monitor social media during and after your live events, and be sure to supply a Twitter hashtag for each event.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 4, 2013
    [Activities, Trade Show] 5 reasons you should be in social media, even if the boss says “no”
    Research from The Social Habit , a division of Edison Research, reveals that more than 80 percent Americans between the ages of 13 and 24 are on Facebook and more than half are active every day. In our information-dense world of the Internet, we’re starved for clues to help us determine leadership and authority and we readily turn to “badges of influence” like number of Twitter followers or even a Klout score as convenient indicators of power. The Trade Show Dilemma.
  • MARKETRI  |  THURSDAY, JANUARY 31, 2013
    [Activities, Trade Show] 8 Effective Ways to Improve Your Firm's Niche Marketing Strategy
    For one thing, it's possible that dozens of competing firms occupying dozens of booths at dozens of similar conferences each year, and many of them just may them list this same “Industy X” on their website somewhere (and they might be more actively engaging in this area)! Write for trade publications. it shows you are on the cutting edge with the industry news and trends, and clients/prospects will appreciate you saving the time of looking for news themselves.
  • MODERN MARKETING  |  WEDNESDAY, JANUARY 30, 2013
    [Activities, Trade Show] Where Are All The Great Leads Coming From? [VIDEO]
    So the first thing I found was that email marketing to a house list, SEO, social media (not ads) and trade shows topped the list for the most used channels, and that was with about 98%, 94, 88% and 87% of the sample all using those channels. . The outlier obviously would be trade shows. I just did a ton of analysis on our paid Twitter programs, really all of our programs, and it’s really surprising.
  • MARKETRI  |  THURSDAY, JANUARY 3, 2013
    [Activities, Trade Show] 6 Strategies to Make Your A/E/C Industry Conference Experience "Social"
    " And while today's technology has led to some great alternative options like webinars and even completely virtual trade shows , traditional conferences continue to be a favored strategy for A/E/C firms looking to generate leads and grow their business. " Facebook, Twitter and LinkedIn that is. For Twitter, be sure to identify the official hashtag of the event ahead of time and use it in any applicable tweets.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 2, 2013
    [Activities, Trade Show] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
    Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Of those using this channel, social media accounts for 32% of SMB marketing activities. 6 Twitter Stats.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, NOVEMBER 28, 2012
    [Activities, Trade Show] Study: B-to-B Marketers Lagging With Social Media
    Data shows about 40 percent of b-to-b brands aren’t using social marketing. Follow her on Twitter. Awards Show/Gala. Fashion Shows. Trade Show. Group Activities and Team Building. Group Activities. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. RSS Feeds. --> --> Bookmark FOLIOMag.com. folio. MediaPRO Community. Job Board. SEARCH FOLIO: Search. Careers. Careers Home. Search Jobs. Add Your Resume. Featured Jobs.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 6, 2012
    [Activities, Trade Show] B2B Marketing Best Practices for Pinterest
    While B2B marketers tend to focus on trade shows, advertisements, and other methods to convert leads, photo driven sites can be valuable marketing tools. As with a company blog or other social media sites like Twitter and Facebook, marketers can leverage Pinterest to become thought leaders and share relevant information with followers and prospects. Visit Pinterest.com and sign up using an email address or your Facebook or Twitter account.
  • INTEGRATED B2B  |  FRIDAY, OCTOBER 26, 2012
    [Activities, Trade Show] Social media takes your marketing event to the next level
    To date, few B2B companies have capitalized on the full potential of the seminars, receptions, trade show stands and other marketing events they hold for business partners, clients and prospective customers. The study also showed that B2B companies on average spend 5-8 weeks planning their trade shows or other marketing events. The way you approach your trade show or marketing event should reflect this, not ignore it.
  • HUBSPOT  |  FRIDAY, OCTOBER 19, 2012
    [Activities, Trade Show] 20 Common Social Media Marketing Myths BUSTED
    Facebook has 1 billion active users, according to Yahoo! TechCrunch reports Twitter has 170 million active users, and Google+ has 100 million. The best marketers use data to identify which marketing activities yield the best results -- if a social network isn't helping you out, cut it loose. Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings.
  • WEBBIQUITY  |  WEDNESDAY, AUGUST 22, 2012
    [Activities, Trade Show] How to Optimize for “Direct” Website Traffic
    A click directly from Twitter, Facebook or another social media site will be recorded in Google Analytics as a social media visit of course, but there’s now question that some percentage of direct visits are inspired by exposure through social bookmarking and other social media activity. Be active in industry groups, trade shows, conferences and local events where you can meet people in real life.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 21, 2012
    [Activities, Trade Show] Four “New Marketing” Skills You’d Better Learn Quick
    You can connect with Matt via email , Twitter , LinkedIn or his blog. It’s not enough to manage the trade show, send the direct mail, or even flood more leads to the sales team. Focus instead on engagement, conversations, and driving an active, two-way discussion about the issues, needs and pain points your target customers care about most. by Dayna Rothman I am pleased to introduce our guest blogger, Matt Heinz.
  • WEBBIQUITY  |  SATURDAY, AUGUST 18, 2012
    [Activities, Trade Show] 79 Remarkable Social Media Marketing Facts and Statistics for 2012
    The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook. members are becoming less active there. Twitter is second at 3.6%. Twitter. 55% access Twitter via a mobile device.
  • DELICIOUS B2BMARKETING  |  TUESDAY, JULY 31, 2012
    [Activities, Trade Show] Top Social Media Measurement and Tracking Tools
    While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Curalate allows us to see how the content we pin to our boards is performing, as well as the content people are organically pinning from our sites, and more importantly how viral those actions are, since it’s reported that 80 percent of Pinterest activity comes from repins.” Awards Show/Gala. Fashion Shows. Trade Show.
  • VIEWPOINT  |  THURSDAY, JUNE 28, 2012
    [Activities, Trade Show] PowerViews with Rich Vancil: Marketing Ops, Sales Ops & Mashups
    Traditional marketing activity—like marketing collecting and turning over trade show business cards to sales—is gone, and organizations are forced to change their processes and integrate marketing automation tools to deal with the data issue. Rather than thinking about it as separate inbound vs. outbound, think about it as a digital or social dialog that’s going to continue throughout the buying process from marketing activities through the selling activities.
  • WEBBIQUITY  |  MONDAY, JUNE 25, 2012
    [Activities, Trade Show] How Social Media, Content Transform Marketing from Expense to Investment
    online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. But the larger factor is SEO: the longer a blog is actively contributed to, the more content there will be for search engines to index, the more links it will attract, and hence the more search-driven traffic it will enjoy. It’s not unusual to see clear upward inflection points in search traffic after the first six and 12 months a blog is active.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MAY 23, 2012
    [Activities, Trade Show] From Zero to Hero: Quality of Data VS Quantity of Data
    Actually, we have several avenues at our disposal that include our websites, external paid sources like Google AdWords, our CRM systems, marketing campaign responses, offline activities like trade shows, and of course social media. Social media giants like Twitter, Facebook, LinkedIn, and most recently Google Plus have quickly become part of everyday life for hundreds of millions of people.
  • HUBSPOT  |  THURSDAY, MAY 10, 2012
    [Activities, Trade Show] How B2B Marketers Can Succeed on the 6 Big Social Networks
    So this post will break down how you can be successful on the 6 most popular social networks: LinkedIn, Twitter, Facebook, Google+, YouTube, and Pinterest. Did you know that LinkedIn is 277% more effective for lead generation than Facebook and Twitter? You can even publish it to Twitter (which you'll certainly be using after you read about Twitter's B2B uses later in this post)! Twitter for B2B Marketers. This is how you can take Twitter reach to the next level.
  • VIEWPOINT  |  FRIDAY, APRIL 13, 2012
    [Activities, Trade Show] PowerViews with Jeff Ernst: Marketing & Sales Must Work Together
    He notes companies are really making an effort to shift from an activity focus to an impact focus. He adds this is the year connections must happen between the webinar and trade show prospects that marketing is generating and the opportunities that sales actively engages. Reps can then leverage reports of activity and information on potential needs to engage in intelligent outbound to build a broader base of support with the decision maker team.
  • HUBSPOT  |  THURSDAY, APRIL 12, 2012
    [Activities, Trade Show] How Closed-Loop Marketing Works
    For example, whether they came into your site from a URL you used on print collateral you distributed at a trade show, an email marketing campaign , or a search term, you’ll be able to trace them back to that original source. The easiest way to close the loop is to make your website the central hub for all your marketing activities. Once someone visits your website, you'll be able to put a cookie on them and start tracking their activity.
  • HUBSPOT  |  THURSDAY, APRIL 12, 2012
    [Activities, Trade Show] Getting the Most From Live Events: A Guide for Attendees, Hosts & Participants
    In fact, according to a study done by SiriusDecisions, 80% of companies don't even follow up with leads after a trade show. Having the goals and measurements laid out beforehand helps guide your activities at the event, and prove the ROI of your sponsorship to your boss. If you are able to get potential customers so excited about your product or service that they are still thinking about it by the end of the trade show, you are successful.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 15, 2012
    [Activities, Trade Show] Create a World of Marketing Automation Through Good Content—and Imagination
    With a just a few pieces of quality content you can make a big impression by promoting the content through Google, LinkedIn, Facebook, Twitter, and other social channels. Promote links to your content on materials distributed at trade shows, seminars, webinars, directory listings, and more. Solution-oriented and company-focused materials are appropriate for prospects engaged in an active buying cycle.
  • HUBSPOT  |  THURSDAY, JANUARY 26, 2012
    [Activities, Trade Show] 10 Clever Ways Your Email Signature Can Support Your Marketing
    In other words, it directs the visitor’s attention to the activity you want them to take. Using the free tool, WiseStamp , you can create a dynamic email signature that includes an RSS feed, which shows the title of your most recent blog article and automatically updates as new articles get published. You can either include a link to your personal accounts on sites such as Twitter, LinkedIn, Facebook, Google+, etc., Is there a company trade show coming up soon?
  • HUBSPOT  |  FRIDAY, DECEMBER 30, 2011
    [Activities, Trade Show] The Ultimate Glossary: 120 Social Media Marketing Terms Explained
    AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter. An example of this is the Twitter API. HootSuite - HootSuite is a web-based Twitter client.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 8, 2011
    [Activities, Trade Show] Do You Know The Most Important Number In Marketing
    Every marketing department has its own unique way of measuring the impact of marketing activities. And while these are the most important measures they can be difficult to quantify and attribute across all your marketing activities. Look at Net Present Value (NPV) to determine which marketing activities will produce the most value. When we don’t see enough people “show up,” we start to pay people to show up.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 2, 2011
    [Activities, Trade Show] What’s in the FUNNEL? – eConsultancy’s London Trade Show
    Today, almost 200,000 IBM employees have Facebook pages (nearly half of its global workforce), 25,000 have Twitter accounts and more than 17,000 maintain blogs. His following practical advice made sense, so much of the time we marketers have our heads down focusing on the daily, weekly and even quarterly activities. – eConsultancy’s London Trade Show was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • HUBSPOT  |  TUESDAY, OCTOBER 25, 2011
    [Activities, Trade Show] 5 Reasons Marketing and Sales Should Get Married
    Mike is an author, blogger, and speaker on the topic of Reality Marketing™ and can be followed on Twitter @Mike2Marketing. Sales is pushy, and Marketing tries to show me how smart she is. They would eliminate the unproductive things they did like traditional advertising, trade shows, and costly golf outings, and instead focus on the highest return activities like websites, email campaigns, lead nurturing, content creation , and social media management.
  • MLT CREATIVE  |  TUESDAY, SEPTEMBER 27, 2011
    [Activities, Trade Show] B2B Social Media Success Formula Mixes Business with Pleasure
    When I began blogging and engaging on Twitter and LinkedIn , the first thing I realized is how much I have to learn regardless of my decades of experience. The term social media shouldn’t be limited to sites like Twitter, Linkedin, Facebook , YouTube and foursquare. Business association events, industry trade shows, conferences and seminars should also be considered social media.
  • WONDERING OUT LOUD  |  SUNDAY, SEPTEMBER 18, 2011
    [Activities, Trade Show] Playing with the LG Revolution for social media evolution
    By day I’m the director of marketing for OptiMine , a paid search bid management solution and I spent last week in Boston exhibiting at Shop.org , a trade show for online retailers. Using a smartphone while on site is a must for anyone who is doing trade shows. There is no better way to capture the activity. Marketing Social Media Facebook LG Revolution Social media Twitter Verizon Verizon Communications YouTube
  • MODERN MARKETING  |  THURSDAY, SEPTEMBER 15, 2011
    [Activities, Trade Show] 5 Reasons Face-to-Face Events Still Rule in Europe
    Sure, we’ve seen a shift in event marketing strategy away from the ‘big shows’ in Europe. While sometimes it’s easy to procrastinate getting some marketing activities done, there is no negotiating when a trade show takes place. Twitter. by Sylvia Jensen | Tweet this The rumors of the physical event’s demise are greatly exaggerated. At least in Europe. And there’s no doubt that virtual events are gaining traction.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 21, 2011
    [Activities, Trade Show] Lead Scoring: What’s Hot and What’s Not
    Explicit criteria include objective demographic information such as job title, type of email used and social media influence can be gathered by spending less than 60 seconds on LinkedIn, Jigsaw and/or Twitter. name,” interact with live streamed events or trade shows, for example? Digging deeper, what web pages have they viewed, and what was their search activity? by Rick Siegfried When we say a lead is “hot,&# what do we mean?
  • THE B2B RESEARCH BLOG  |  SATURDAY, JUNE 25, 2011
    [Activities, Trade Show] 47% of B2B marketers endorse using sex to sell
    To use, or not to use, promotional girls at a trade show stand? The brand reputation is such that buyers won’t actively seek the stand out. Market engagement is so poor that setting up qualified appointments pre-show doesn’t seem to be an option. Follow me on Twitter: @andydalg. B2B marcomms marcoms stereotypes Trade events
  • MODERN B2B MARKETING  |  FRIDAY, MAY 27, 2011
    [Activities, Trade Show] How to Manage Successful Webinars, Part 3: A Post-Event Checklist
    Activate follow-up email campaign. In part 1 of our webinar checklist, we covered the campaigns that you prepare beforehand, including the emails that will get sent to your event attendees and no-shows. This is also true in competitive environments, such as a trade show where attendees will be followed up with by multiple vendors. Twitter chats are a great way to enhance the webinar experience and amplify the content message.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, MAY 18, 2011
    [Activities, Trade Show] Marketing Charts and Trends « The Effective Marketer
    Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Charts and Trends With an impressive collection of charts, HubSpot released The Marketing Data Box. Get it for free either in PDF or PPT format.
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2011
    [Activities, Trade Show] The 25 Most Important Mobile Media Apps
    MobiTV : Missing your favorite TV shows is no longer an issue. With MobiTV, you can watch shows whenever and wherever on your mobile phone. Amazon Remembers : If you’re at a trade show or in a meeting and someone mentions a great new business book, wouldn’t it be great to order it right at that moment? With eBay mobile, you can search, buy, pay, and check the status of your eBay activity on your phone.
  • WEBBIQUITY  |  TUESDAY, MAY 10, 2011
    [Activities, Trade Show] 20 Ways to Generate ROI from a Corporate Blog
    Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else. Exhibiting at an upcoming trade show? Integrate social media activities with your CRM system.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 3, 2011
    [Activities, Trade Show] Case study: Fast-growing B2B expands social media exposure
    magazine list of the Fastest Growing Companies, Crain’s Chicago Fast Fifty roster, and are among the finalists for a B2B Twitterer of the Year award. After building online relationships with a couple of those key influencers through blog commenting and Twitter conversations, we began to build our own community around the strategies of recognition and loyalty programs — with Hinda’s name attached to the dialogue.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 19, 2011
    [Activities, Trade Show] Best Web Presence Optimization Guides and Tips of 2010
    Great content naturally attracts links, but Matt Malden points out ways to go beyond that by blogging, sending a regular email newsletter, using Twitter, social networks, YouTube and other sites to expand your online presence. product photos, diagrams, infographics, trade show pics etc.),
  • THE EFFECTIVE MARKETER  |  THURSDAY, JANUARY 13, 2011
    [Activities, Trade Show] Aberdeen Shows How to Do Email Marketing Right
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!
  • ANNUITAS  |  MONDAY, JANUARY 10, 2011
    [Activities, Trade Show] An Interview of Steve Gershik of 28Marketing
    You can read his blog at [link] or follow him on Twitter at @sgersh. Multiple reports out in the last 6-months are showing that marketers are still struggling with providing quality leads, up to 80% lead abandonment rates, measuring ROI and aligning with sales. Those classic marketing activities may feel comfortable, but unfortunately, they’re the career limiting behaviors that lead to CMOs having the shortest tenures of any executive in the C-suite. Happy 2011!
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [Activities, Trade Show] 4 Tips for B2B Marketing on Facebook
    Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! 2 The Total Lunar Eclipse As Seen By Twitter User. Twitter Explo.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 21, 2010
    [Activities, Trade Show] Seven Ways to Use Social Media for Business
    From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities. Twitter, Facebook and LinkedIn groups, community sites (e.g. promote events, meet up at trade shows).
  • THE EFFECTIVE MARKETER  |  MONDAY, NOVEMBER 29, 2010
    [Activities, Trade Show] Marketing By Objectives « The Effective Marketer
    Mr. Watkis then states “ the most important activities for marketers are the establishment of marketing objectives, a plan for their achievement, a budget to support the plan, and the management of assets and resources to achieve the objectives ”. Profit and loss projection with a detailed marketing budget showing the allocation of resources. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!
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