Remove survey
article thumbnail

Survey: Organizations Continue to Boost Investments in Digital Marketing

KoMarketing Associates

The 27th edition of The CMO Survey was recently published by Deloitte, the Fuqua School of Business at Duke University, and the American Marketing Association. Statistics showed that over the last year, most companies (77.4%) invested in the optimization of their website to improve the performance of their digital marketing activities.

article thumbnail

Survey: How sales reps adapted to the pandemic

Zoominfo

A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020. And it wasn’t just through Zoom meetings: 62% of respondents to ZoomInfo’s survey said they used the phone more in 2020 than in prior years. Chinese proverb).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Beginner’s Guide to Brand Activation

Zoominfo

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. But, we’re here to tell you this: brand activation is much more than an industry buzzword. Enter, brand activation. . What is brand activation? Why is brand activation important? 4 Types of Brand Activation.

article thumbnail

Why Pay Influencers When You Can Activate Employees

Marketing Insider Group

A Social Media Today survey interviewed 400 marketers to see how companies are currently using employee advocacy. The survey also had some telling stats about the maturity of these programs so far in the marketplace. The post Why Pay Influencers When You Can Activate Employees appeared first on Marketing Insider Group.

article thumbnail

Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database.

article thumbnail

The Beginner’s Guide to Brand Activation

Zoominfo

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. But, we’re here to tell you this: brand activation is much more than an industry buzzword. Enter, brand activation. What Is Brand Activation? Why Is Brand Activation Important? Let’s get into it!

article thumbnail

Survey: How sales reps adapted to the pandemic

Zoominfo

A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020. And it wasn’t just through Zoom meetings: 62% of respondents to ZoomInfo’s survey said they used the phone more in 2020 than in prior years.

article thumbnail

How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience.