Report: 55% of Marketers Have Increased Demand Gen Activity Since the COVID-19 Outbreak
KoMarketing Associates
NOVEMBER 3, 2020
New research suggests that prior to the COVID-19 pandemic, marketers expected their marketing budgets to grow more than their demand generation budgets. Activate recently published the “State of Demand Gen 2020” report, and data showed that since the pandemic began, 55% of marketers have increased demand gen activity.
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