Liveintent

SEPTEMBER 20, 2021

Here’s what they had to say about activating first-party data to improve audience targeting, engagement, and revenue. “Email has the benefit of being a really safe space because it’s an opt-in environment,” says Chang. “So the users that stay active are highly engaged and a really captive audience.”

Advertising Agencies 125

Advertising Agencies Activities Advertisements Advertising 125

Liveintent

APRIL 21, 2023

Obviously, acquiring new customers is 5 – 25x more expensive, and research shows that increasing customer retention by just 5% means a 95% increase in profits , so why are senders of email so reluctant to activate their dormant list? They can then add those newly won-back emails to their active customer list. Get in touch today!

Activities 62

Activities Advertising Agencies Deliverability Custom Publishing 62

Opt Intelligence

JUNE 13, 2019

We believe that opt-in lead generation should be the backbone of most advertising plans. But opt-in advertising doesn’t stop with lead generation. Here are three quick ways to activate opt-in advertising across channels and develop a full-funnel, multi-channel approach to opt-in advertising.

Multi-Channel 41

Multi-Channel Opt-in Advertising Channels Advertisements 41

Zoominfo

JANUARY 11, 2021

The huge Consumer Electronics Show (CES) opted to keep its January 2021 date and instead go with a massive virtual conference. First quarter conference activity in 2021 trails the same period in 2020. Back in February 2020, the Mobile World Congress in Barcelona canceled its gathering due to rising cases of COVID-19. Source: ZoomInfo.

Conference 130

Conference Activities Zoominfo Opt-out 130

Martech

APRIL 16, 2024

Canada, UK, Australia and other regions require notifying users about using cookies at least in your privacy policy or through an opt-out banner if any personal information is being collected. Users are becoming increasingly aware of their privacy rights, opting out of tracking cookies more than ever (call it the fear of being stalked).

Analytics 119

Analytics Marketing Analytics Tools Work Management Planning 119

Integrated B2B

OCTOBER 25, 2018

The turbulence that accompanied the full implementation of GDPR has prompted some less-than-ethical marketers to devise creative ways to prevent users from opting out or unsubscribing. Here’s why it’s advantageous to include a clear way to opt out or unsubscribe: 1. Make your customer-focus clear. 5. Use opt-out to say ‘hello’.

Opt-out 40

Opt-out Opt-in Ethics Landing Pages 40

ConvertKit

APRIL 10, 2019

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. Common types of email opt in forms.

Opt-in 73

Opt-in Practices Opt-out Best Practices 73

ConvertKit

APRIL 10, 2019

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. Common types of email opt in forms.

Opt-in 73

Opt-in Practices Opt-out Best Practices 73

Webbiquity

OCTOBER 18, 2022

Here are six of the core factors that determine how deliverable an email is: Bounce Rate: Emails bounce when you attempt to send them to an address that doesn’t exist or is no longer active. When you launch an email marketing campaign , you can look back on all the hard work that you’ve put into crafting each email message and smile.

Deliverability 284

Deliverability CAN-SPAM Opt-in Opt-out 284

Webbiquity

OCTOBER 11, 2022

Being active, responsive, and sharing engaging content from your product or other areas of the business helps promote your brand online. Build an Opt-in Email List. The foundation of your success begins with defining your product and the problem you’re solving for people. Keep Your Website Updated. Improve Your SEO.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Thinkers360

MARCH 31, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Congratulations to all who participated!

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Thinkers360

APRIL 20, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Something that’s a true measure of expertise and hard to fake.

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Thinkers360

MARCH 22, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Congratulations to all who participated!

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Zoominfo

OCTOBER 13, 2023

It is accepted that marketing activities must usually rely on either “consent” or “legitimate interest.” Germany has some of the most restrictive regulations around cold email, with regulators and case law stating that a “double opt-in” consent model is required to send marketing emails within the country.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

Thinkers360

MARCH 1, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! How can I get on the Thinkers360 list in the future?

Education 129

Education B2B Thought Leadership Thought Leadership Lead Scoring 129

Thinkers360

MARCH 8, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Congratulations to all who participated!

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Thinkers360

MARCH 8, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Something that’s a true measure of expertise and hard to fake.

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

Digilant

MAY 17, 2022

For many, these smart speakers are more ingrained in households than ever before, and more people are using them for daily activities like listening to music, searching the web, or purchasing products. Similar to podcast ads, consumers often find voice-activated ads less intrusive and more engaging than other digital ads.

Activities 52

Activities Advertisements Advertising Paid Search Agency 52

Martech

FEBRUARY 29, 2024

A low-quality email database filled with inactive addresses, spam traps or people who never opted in can severely damage your email deliverability and sender reputation. Make sure to have an easy-to-find link to your data privacy policy that allows users to understand how their data will be collected and used and how they can opt out of it.

Practices 93

Practices Ad Building Privacy Policies Deliverability 93

ConvertKit

DECEMBER 4, 2019

Where it made sense, or naturally came up in the article, I linked to the opt-in form for my lead magnet. On my contact form, I added a checkbox where people could opt-in to my list. On my contact form, I added a checkbox where people could opt-in to my list. You must build your list! ” One call-to-action for my business.

Opt-in 52

Opt-in Opt-out Burn Rate Sales Qualified Leads 52

Thinkers360

MARCH 22, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Something that’s a true measure of expertise and hard to fake.

B2B Thought Leadership 105

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 105

Thinkers360

APRIL 7, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Something that’s a true measure of expertise and hard to fake.

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Salesforce Marketing Cloud

JANUARY 29, 2024

The people on your list have opted in, which means they decided they want to hear more from you via email. or the GDPR in the European Union dictate rules for obtaining consent, providing opt-out options, and safeguarding user data. It sure can. According to our research , email remains the best way to connect with customers.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Thinkers360

APRIL 14, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Something that’s a true measure of expertise and hard to fake.

B2B Thought Leadership 79

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 79

Thinkers360

MARCH 16, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Something that’s a true measure of expertise and hard to fake.

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Salesforce Marketing Cloud

FEBRUARY 13, 2024

It’s an easy way to think about opt-in email marketing. So when you give your customers the chance to sign up, or “opt in,” you’re asking for their consent — a sign of respect. The basics of opt-in email marketing are pretty simple, but as with all inbound email marketing , there are good (and better) ways to go about it.

Opt-in 111

Opt-in Marketing AI Email Marketing Opt-out 111

Choozle

MARCH 5, 2024

Under the CCPA as amended by the CPRA, consumers have the right to opt-out of data ‘sales’ and also from their data being ‘shared’ with targeted advertising providers. Third party advertising opt-outs are through prescribed links and need to be ‘controlled’ by the Business. Updated Privacy-Compliance Requirements 1.

Privacy 76

Privacy Privacy Policies Advertising Agencies Paid Search Agency 76

Thinkers360

FEBRUARY 16, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! How can I get on the Thinkers360 list in the future?

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Zoominfo

JULY 19, 2022

Are opt-ins required to send marketing emails to a business email address? Are opt-ins required to send marketing emails to a business email address? Are opt-ins required to send marketing emails to a generic email address? The individual has not opted out of such use. Soft opt-ins are allowed.

Privacy 100

Privacy Opt-out Opt-in Privacy Policies 100

Litmus

MARCH 8, 2021

Get consent from a positive opt-in, not pre-ticked boxes. For consent to be valid under GDPR, a customer must actively confirm their consent, such as ticking an unchecked opt-in box. In the screenshot above, we show an example of how we use unchecked, opt-in boxes at Litmus to get consent.

Opt-in 136

Opt-in Terms and Conditions Opt-out CAN-SPAM 136

Zoominfo

AUGUST 30, 2022

Privacy compliance has become an essential part of modern-day marketing. Even though the General Data Protection Regulation (GDPR) went into effect in 2018, data collection and processing can still leave marketers feeling uncertain. Marketers also need to consider the ePrivacy Directive, which outlines rules for outbound marketing across Europe.

Privacy 130

Privacy Opt-out Opt-in Zoominfo 130

Zoominfo

DECEMBER 16, 2020

Has this lead opted out to receiving emails from my organization?”. Even sales managers, who preach swim lanes and road rules as gospel for territory management, struggle to keep up with account distribution, nevermind how they can help account executives, SDRs, and account management prioritize activity. Think about it.

Zoominfo 219

Zoominfo Marketing Management Peer-to-peer Opt-out 219

Martech

FEBRUARY 12, 2024

Automatically created assets (ACAs) are a campaign-level setting that advertisers can opt into. By activating this setting, assets such as headlines and descriptions are automatically generated. Google expanded its generative AI features for automatically created assets (ACA) to all English language advertisers in the U.S.

Marketing AI 104

Marketing AI Google Generation Landing Pages 104

Thinkers360

MARCH 28, 2024

This innovative solution empowers brands and agencies to gain unparalleled insights into brand sentiment and media mentions within the Thinkers360 community, a powerful network of opted-in B2B analysts and influencers boasting a combined social media following exceeding 100 million. This is a great way to do this inside the platform”.

Communities 63

Communities B2B Thought Leadership Tools Thought Leadership 63

Martech

OCTOBER 27, 2023

Initially this will be an opt-in feature like Apple’s Ask App Not to Track. The concern is that IP addresses, like cookies, can be used to track online activity and create persistent user profiles. Google is preparing to test a new feature in Chrome that will allow users to hide their IP addresses by using proxy servers.

Account Based Marketing 117

Account Based Marketing Paid Search Agency Advertising Agencies Privacy 117

Martech

MARCH 25, 2024

Lately, I’ve been feeling as if I’m living in 2013 again. But not because it was such a memorable year. No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary tab, which was the big burning issue that year.

Burn Rate 75

Burn Rate Opt-out Opt-in Ad Frequency 75

Martech

FEBRUARY 16, 2024

Otherwise, the Act will now constrain the activities of almost all online platforms operating within the E.U. Opportunity to opt out of personalized content. That is now changing with all but the very smallest businesses coming under the jurisdiction of the Act. Why we care. continues to be at the forefront of regulating the internet.

Service 113

Service Business Act-On Opt-out 113