KoMarketing Associates

NOVEMBER 3, 2020

New research suggests that prior to the COVID-19 pandemic, marketers expected their marketing budgets to grow more than their demand generation budgets. Activate recently published the “State of Demand Gen 2020” report, and data showed that since the pandemic began, 55% of marketers have increased demand gen activity.

Marketing Report 267

Marketing Report Activities Demand Statistics 267

Zoominfo

JULY 15, 2019

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. But, we’re here to tell you this: brand activation is much more than an industry buzzword.

Activities 246

Activities Brand Identity Branding Sample 246

Marketing Insider Group

JUNE 25, 2018

The post Why Employee Activation Is the Future of Marketing appeared first on Marketing Insider Group. Imagine what a powerhouse your company would become. We’re not just talking consumer trust here. This is about respect and your audience fostering […].

Activities 251

Activities Paid Search Agency Trust Marketing Marketing 251

Marketing Insider Group

MAY 13, 2020

With a long career in sales and marketing, I’ve had direct experience of how persuasive storytelling can be. Weaving short stories into our everyday interactions with people can help to activate their empathy so we can get the most out of them. But storytelling is a useful tool not just for selling things.

Storytelling 363

Storytelling Activities Custom Publishing Lead Scoring 363

Marketing Insider Group

AUGUST 26, 2019

20 years ago, the responsibility of building a company’s brand fell solely on the shoulders of the marketing department. The role of the marketing team is to build a strong brand, increase awareness of that brand, and to manage its reputation. This is still the case, but the responsibilities of the marketing team have now […].

Activities 238

Activities Brand Identity Branding Marketing 238

Marketing Insider Group

FEBRUARY 12, 2019

Employees are your greatest asset and when companies implement employee activation programs, they turn into your company’s greatest marketing asset as well. Employee activation requires you to assess […]. The post How to Launch Your Employee Activation Program in 8 Steps appeared first on Marketing Insider Group.

Activities 276

Activities Paid Search Agency Companies Marketing 276

Zoominfo

OCTOBER 5, 2021

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. But, we’re here to tell you this: brand activation is much more than an industry buzzword.

Activities 130

Activities Brand Identity Branding Sample 130

Marketing Insider Group

JUNE 18, 2018

Employee activation is the key to driving your business into the future with the resilience required to move further into the post-digital era. When your employees are activated, they are engaged, more productive, and will help to establish your business as a trustworthy, authentic brand with whom your […].

Activities 213

Activities Organization Effectiveness Brand Identity 213

BOP Design

MARCH 22, 2021

However, even once we do return to in-person meetups, the importance of digital marketing and online communications won’t disappear. In this post, we explore the crucial B2B content marketing activities you should be doing now…and into the future to remain relevant and reachable to your target audience.

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

Martech

JANUARY 31, 2024

In 2023, martech funding and industry activity significantly dwindled, marked by fewer product launches, feature updates and M&A deals compared to previous years. M&A activity. The post Martech activity slows in 2023 with less funding, launches appeared first on MarTech. Investment shifts. billion in 2021 to $28.4

Activities 97

Activities Acquisitions Features Purchase 97

Martech

SEPTEMBER 19, 2023

AI-powered content personalization platform Movable Ink launched new Universal Data Activation capabilities that allow marketers to create personalized experiences across email and mobile channels. Using Universal Data Activation, marketers can stream any element of data from any source — CDP, website, mobile app or homegrown solution.

Activities 119

Activities Advertising Channels Personalization Marketing AI 119

Marketing Insider Group

JUNE 2, 2019

Employee activation may be the secret ingredient that’s missing from your organization. The post How Employee Activation Delivers Higher Awareness and Better Talent appeared first on Marketing Insider Group. To run a successful business you need more from your employees than the bare minimum.

Activities 231

Activities Research Organization Business 231

Marketing Insider Group

APRIL 20, 2020

In marketing today, one of the most impactful trends is the use of employees to build trust with customers and to establish your brand as a thought leader within your industry. I call this employee activation – a concept that goes much deeper than boosting your marketing ROI. Psychological safety starts with empathy.

Activities 262

Activities Work Management Marketing Management Opinions 262

Marketing Insider Group

MARCH 17, 2020

No matter what the economy does, there’s a statistical relationship between employee activation and ROI. Activating Your Employees Is the Secret to Success in Any Economy. There’s another side to EX that impacts a company’s ROI: employee activation. Employee activation takes engagement up to a whole new level.

Activities 259

Activities ROI Customer Satisfaction Guidelines 259

Marketing Insider Group

OCTOBER 15, 2019

Influencer marketing is a hot topic these days. Often it’s marketing agencies pulling the strings of those influencers, sometimes for big bucks or giant perks. It’s the Wild West out there when it comes to influencer marketing. It feels organic, right? It’s anything but that. Employees are your ambassadors.

Activities 218

Activities Marketing Agencies 2 Paid Search Agency Case Studies 218

InsightSquared

APRIL 6, 2021

Say hello to InsightSquared’s industry-changing report, Activity by Day, which presents every activity, email, meeting, call, and more without you or your sales reps spending countless, valuable hours manually updating your CRM data each and every week. . The Rundown on Activity by Day. The Data’s Waiting For You!

Activities 156

Activities Top of Funnel Forecasting CRM 156

Marketing Insider Group

SEPTEMBER 24, 2019

An employee activation program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. A poorly executed employee activation program will be ineffective, but it could also be damaging to your company and brand reputation. Don’t use your program purely as a marketing technique.

Activities 194

Activities Guidelines Curation Work Management 194

chiefmartech

JANUARY 25, 2023

But my real faith in martech’s growth ahead is the profession that is growing up around marketing technology management. 15 years ago, when I started this blog, most marketing roles and most technology roles — IT, software engineering — were on opposite ends of the career spectrum. I’ve called them marketing technologists.

Marketing Management 116

Marketing Management Activities Paid Search Agency Marketing Automation Services 116

Marketing Insider Group

SEPTEMBER 10, 2019

Those of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. The post 5 Employee Activation Case Studies We Can All Learn From appeared first on Marketing Insider Group.

Case Study 200

Case Study Case Studies Activities Studies 200

Heinz Marketing

JULY 14, 2023

The post Business Cartography 2: Activation Boogaloo appeared first on Heinz Marketing. Tom walks you through how to go from the earliest meetings about business process mapping through to getting tests live so you can see how things work in action.

Activities 67

Activities Business Work Management Process 67

Markempa

MAY 24, 2021

Philip Kotler , who is known as the “father of modern marketing.” Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University and co-author of Brand Activism: From Purpose to Action. To start, what is brand activism? Dr. Kotler: Yes.

Activities 76

Activities Brand Identity Branding Planning 76

Marketing Insider Group

MARCH 12, 2018

Here’s a strategy brands such as IBM and Starbucks have been using for years to bolster their marketing reach and their revenue – employee activation. The post How to Activate Employees and Harness the Power of Internal Experts appeared first on Marketing Insider Group.

Activities 279

Activities Marketing & Strategy Marketing Strategy Brand Identity 279

Martech

JANUARY 11, 2023

This data overhaul required a reconfiguration of marketing and technology teams, as the company’s intelligence got more centralized. It all started with our objective as an organization to become a total beverages company,” said Keith Bartig, director, precision marketing technologies at the Coca-Cola Company, at The MarTech Conference. “It

Enterprise Management 106

Enterprise Management Activities Advertising Agencies Work Management 106

Hubspot

APRIL 12, 2023

When assessing your team’s performance, sales activities offer crucial metrics. With proper sales activity management, you can influence sales objectives and business results. When building your strategy, you’ll need to set sales activities goals and track how your team measures up.

Work Management 83

Work Management Marketing Management Activities Marketing Proposals 83

Content Marketing Institute

DECEMBER 1, 2020

Creating empathetic content requires marketers to shift their focus – from educated assumptions about transactional needs to a deeper, more holistic understanding of their audience. Continue reading → The post Activating Empathy: How to Manage It, Measure It, and Market With It appeared first on Content Marketing Institute.

Activities 145

Activities Education Paid Search Agency Marketing 145

Heinz Marketing

AUGUST 21, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. For enterprises to continue thriving on social media, their social media marketing efforts must be conversion-focused. Beyond Profit Podcast: Seth Maxwell on Youth Activism.

Activities 112

Activities B2B Thought Leadership Allocation Thought Leadership 112

KoMarketing Associates

NOVEMBER 15, 2018

Although marketers have a slew of different ways to reach out to their target audiences, new research suggests that they are failing to measure the ROI of their initiatives. About 39 percent said that they measure the ROI of most of their activities. Exhibiting an ROI from Social Media Marketing.

Marketing Report 151

Marketing Report ROI Activities Social Networks 151

Heinz Marketing

JUNE 26, 2020

By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing. It is typical for companies to be given a marketing budget before setting sales goals for the year. Let us start by doing some necessary calculations to determine how many leads your marketing campaign must generate. Benchmarks.

Forecasting 125

Forecasting Cost per Lead Top of Funnel Paid Search Agency 125

Marketing Insider Group

JULY 30, 2018

But, in order to gain this marketing advantage, you need the right climate for activation. The post When to Start Activating Your Employees for Marketing Success appeared first on Marketing Insider Group. You need an engaged team.

Activities 128

Activities Order Marketing Conversion 128

Martech

MARCH 22, 2022

Half of marketers in a new MarTech flash survey say they are considering a metaverse activation either this year or some time in the next five years. This survey was conducted in March and included 209 respondents, primarily marketers in the U.S. Responses from marketers were divided evenly into four main quadrants.

Activities 90

Activities Gartner Customer Surveys Opinions 90