ViewPoint

JUNE 28, 2012

Rich earned his MBA from Harvard Business School, and he’s twice been named to BtoB Magazine’s Top 100 Most Influential people. Rich on Twitter: @richvancil. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation.

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120

Webbiquity

MARCH 9, 2010

You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. What’s curious, however, is that of the top 50 brands on Facebook according to Slate magazine, not one is a b2b vendor. If it were a country, it would be the third most-populous on earth , behind only China and India.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Smashmouth Marketing

OCTOBER 8, 2009

I've noticed lately that if you have the right media contacts connected with you on Twitter and Linkedin, you can almost get your word out through those channels as opposed to the standard techniques. The web site shows their TV ads. Many events in the physical world, like meetups and house parties, start with Twitter.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

OCTOBER 6, 2009

I've noticed lately that if you have the right media contacts connected with you on Twitter and Linkedin you can almost get your word out through those channels as opposed to the standard techniques. The web site shows their TV ads. Many events in the physical world, like meetups and house parties, start with Twitter.

Gartner 100

Gartner Social Media Social Marketing Planning 100

The Effective Marketer

JANUARY 5, 2009

In 2004 Drucker wrote an article for Harvard Business Review Magazine titled “What makes an effective executive”. The 8 principles he outlines in his HBR article are more “action oriented”, meaning they guide you towards making the right plans for the right activity and how to behave in general. Like Be the first to like this post.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

Online Marketing Institute

JULY 31, 2012

ENews Sign-Up. --> Magazine. Digital Magazines. -->. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Join the Network for Magazine & eMedia Publishing. Search Now: Magazine Industry Jobs. Browse Issues. Subscribe Now. CAREER CENTER.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Online Marketing Institute

NOVEMBER 28, 2012

ENews Sign-Up. --> Magazine. Digital Magazines. -->. Raphael is Associate Editor of FOLIO: Magazine. Follow her on Twitter. FOLIO: Magazine is pleased to provide you an opportunity to share your thoughts, comments & experiences about what is going on in the magazine industry. Fashion Shows.

B to B 40

B to B Paid Content Social Media CMS Development 40

MarketJoy

JUNE 25, 2018

Irrespective of whether the events are officer-level webinars or global trade shows, the 2-way communication among prospects, clients, and companies is precious! Shows/events are apt for expanding “thought-mentorship” in buyers’ eyes. Most outbound activities include the distribution of messages to the largest customer base.

Paid Content 56

Paid Content Work Management Marketing Management Top of Funnel 56

Online Marketing Institute

NOVEMBER 8, 2010

A combined 59% of B2B marketers have only a basic social media presence (45%) or are not actively engaged in social media marketing (14%). In contrast, a combined 44% of B2C marketers have only a basic social media presence (26%) or are not actively engaged (18%).

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Martech Advisor

JANUARY 16, 2020

Some of these include advertising (traditional and digital), cold emailing, cold calling, trade shows, and content syndication. Also known as above-the-line (ATL) advertising, traditional advertising includes media such as television, radio, print (newspapers, magazines, etc.), Let us know on Twitter , LinkedIn , or Facebook.

Paid Search Agency 122

Paid Search Agency Practices Examples Advertising Agencies 122

Webbiquity

NOVEMBER 10, 2010

Successful marketers can’t rely solely on social media or treat it as a silo, separate from other marketing activities. Some—in fact, many—types of marketing activities lend themselves to testing. You can send a small delegation to a trade show to evaluate the potential for a big booth next year. Compelling Stats.

Social Media 100

Social Media Media Telemarketing Banner Ads 100

ViewPoint

APRIL 13, 2012

He is the author of the book, The New Rules of Sales Enablement , the co-author of How to Create Killer Sales Playbooks , and he’s a regular contributor to B2B Magazine. He notes companies are really making an effort to shift from an activity focus to an impact focus. Marketing: Be provocative and make social media systematic.

Work Management 120

Work Management Marketing Management Planning Paid Search Agency 120

B2B Digital Marketer

OCTOBER 5, 2020

He has been featured in Success Magazine, Fox Radio, and big stage events, and has trained tens of thousands of business leaders across the country on the best ways to leverage digital marketing for their businesses. 08:51 – Activating your audience. He is the founder and CEO of Vende Social and the author of Social Rules!

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

Paul Gillin

JUNE 24, 2010

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. Defining ROI.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Hubspot

JUNE 6, 2014

Follow Friday was very, very popular on Twitter back in 2009. Here''s how it worked: Every Friday, you''d send a tweet to your followers recommending a Twitter handle you thought was super interesting and others might want to follow. They were on store windows, napkin holders, walls, in magazines. 1) #FollowFriday. 4) QR Codes.

Trends 28

Trends Ad Exchange Paid Search Agency Facebook 28

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. How do you PROVE the value of Twitter? in the 1960s. He’s smart.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Single Grain

MARCH 25, 2020

The cliffhanger is one of the most effective headlines and you’ve probably seen it in popular fashion and lifestyle magazines. Facebook, LinkedIn, Twitter, Instagram). Google only wants to show websites that it trusts , so doing these things is a double win: Source. Show me how to boost my conversion rate”).

Conversion Rate 126

Conversion Rate Conversion Landing Pages Work Management 126

Webbiquity

APRIL 27, 2021

In the B2B marketing world of the late 20th century, it was possible for independent industry experts, forward-thinking executives, and even marketers with an interesting point of view (those we’d collectively call “influencers” today) to get published in business and industry trade magazines.

Social Media 360

Social Media Social Marketing B2B Marketing Media 360

Directive Agency

JULY 8, 2019

You use video again to create a sense of relationship, to communicate something that is maybe not that fun or easy to communicate in text, or something that is easier to show than tell, like a screen recording video where you’re maybe doing a little bit of show and tell inside a platform, or a service, or an account.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Directive Agency

JULY 8, 2019

You use video again to create a sense of relationship, to communicate something that is maybe not that fun or easy to communicate in text, or something that is easier to show than tell, like a screen recording video where you’re maybe doing a little bit of show and tell inside a platform, or a service, or an account.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Webbiquity

NOVEMBER 12, 2013

are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. Twitter is the most popular platform in b2b, with 85% of marketers saying they use this.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. Twitter is the most popular platform in b2b, with 85% of marketers saying they use this.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

APRIL 23, 2013

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. ” Is Content Marketing The New Advertising?

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Webbiquity

AUGUST 18, 2012

The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet BtoB Magazine ). LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. members are becoming less active there. Twitter is second at 3.6%.

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Optinmonster

AUGUST 27, 2023

Here’s a tool we like for optimizing social media messages: CoSchedule’s Social Message Optimizer , mentioned in our guide to getting leads from Twitter. With TrustPulse , you can display real-time activity notifications on your site. And you can use a tool like Outbrain to show your content on other people’s sites.

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

Chris Koch

NOVEMBER 20, 2009

Two main threads underpin the logic behind these urgings: Your customers are becoming more active in social media, so you’d better get with it. ITSMA research shows that 63% of buyers proactively seek information about providers themselves, and the Forbes/Google survey found that 79% of executives perform at least three web searches per day.

Social Media 100

Social Media Social Marketing B2B Marketing Work Management 100