Zoominfo

NOVEMBER 12, 2020

Employee activism is nothing new. Needless to say, employee activism is important. At ZoomInfo, GIDI and our respective ERG’s know that activism isn’t simply something employees add to their resumes, but an unavoidable part of who they are. GIDI and Employee Activism . That’s activism.

Activities 217

Activities Zoominfo Fulfillment Act-On 217

Marketing Insider Group

OCTOBER 15, 2019

Various studies have been done on employee advocacy that led to some interesting insights. . The post Why Pay Influencers When You Can Activate Employees appeared first on Marketing Insider Group. Employee advocacy feels more organic because it’s from someone that the social media viewer knows.

Activities 218

Activities Marketing Agencies 2 Paid Search Agency Case Studies 218

Marketing Insider Group

SEPTEMBER 24, 2019

An employee activation program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. A poorly executed employee activation program will be ineffective, but it could also be damaging to your company and brand reputation. Quick Takeaways.

Activities 194

Activities Guidelines Curation Work Management 194

MKT1

SEPTEMBER 20, 2023

Every marketer should know if the activities they are focusing on are actually driving revenue. Track conversion events & campaigns: Set up conversion events in Google Analytics and Campaigns in Salesforce (or your CRM) to track more activities on your website and throughout your marketing funnel.

Multi-Touch Attribution 104

Multi-Touch Attribution Lead Ranking Activities Marketing Analytics Tools 104

Marketing Interactions

NOVEMBER 15, 2021

The problem is that intent is often confused with interest. Interest is curiosity realized. One could simply imply awareness and interest in a topic where the other implies doing something about it. You can have interest without intent, but it’s unlikely you’ll have intent that indicates propensity to buy without interest.

Intent Data 124

Intent Data Intent B2B Marketing B2B 124

ClearVoice

MAY 12, 2022

You want to learn how to create interesting newsletter content, don’t you? If you’ve just about had it and you’re looking for reliable tips to create interesting email newsletters, then I’m glad you’re here. Keep all employees updated about your company activities and events. I know why you’re here.

Newsletter 90

Newsletter Burn Rate Content Open Rate 90

Martech

JANUARY 11, 2023

“We need to be very relevant and very precise to be cost effective with our marketing dollars, and to truly engage with our consumers with relevant messaging and offer them the products that they’re most interested in,” Bartig said. The post How Coca-Cola activated their enterprise CDP appeared first on MarTech. Get MarTech!

Enterprise Management 105

Enterprise Management Activities Advertising Agencies Work Management 105

Search Engine Journal

OCTOBER 25, 2022

Twitter's heavy tweeters aren't as active as they used to be, and people who use the site regularly have different interests than in years past. The post Twitter’s Most Active Users Have Reportedly Stopped Tweeting appeared first on Search Engine Journal.

Activities 103

Activities Twitter 103

SEMrush

MARCH 28, 2019

Whether you are interested in establishing your brand as an influencer on Pinterest or want to better understand the Pinterest influencers you’d like to work with, we’ve gathered some valuable data and insights for you.

Activities 105

Activities Brand Identity Branding Social Media 105

Lead Liaison

FEBRUARY 7, 2023

Case Study: Event Activations with Universal Lead Capture In this case study, we discuss some common pitfalls in event preparation, participation and execution. The post Case Study: Event Activations with Universal Lead Capture appeared first on Lead Liaison.

Lead Capture 80

Lead Capture Case Studies Case Study Lead Liaison 80

Zoominfo

JANUARY 11, 2021

Figure 1 : January-through-March conference activity in 2021 trails the same period in 2020. It’s also interesting to note that while some companies that run conferences adjusted in 2020 to run virtual events, those online offerings do not match up to the numbers of prior in-person gatherings. Source: ZoomInfo. Source: ZoomInfo.

Conference 162

Conference Activities Zoominfo Opt-out 162

Marketing Insider Group

SEPTEMBER 10, 2019

Those of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. Here are some employee activation case studies from those who have. Quick Takeaways: Activate your employees with the freedom to innovate and communicate.

Case Study 146

Case Study Case Studies Activities Studies 146

Martech

DECEMBER 8, 2022

Equally important: Activating that data to create personalized engagement and construct compelling customer journeys. The post Interested in speaking at The MarTech Conference in March? As the industry weans itself from cookie-tracking, other data sources are becoming more important. Get MarTech! In your inbox. Processing.

Conference 120

Conference Digital Asset Management Case Study Case Studies 120

Liveintent

APRIL 21, 2023

Users have their own lives: Habits, needs, and interests change and change back. For example, you are interested in travel newsletters while traveling but otherwise remain dormant with that newsletter. They can then add those newly won-back emails to their active customer list. Get in touch today!

Activities 62

Activities Advertising Agencies Deliverability Custom Publishing 62

Biznology

MARCH 22, 2019

On the flip side, it can be a disheartening and momentum-sapping experience when an executive buys in to a social media activation, but their activity receives little or no traction. It may be more useful to think of executive social activation and employee advocacy as two initiatives within the same program.

Activities 139

Activities Thought Leadership Social Media Landing Pages 139

Martech

OCTOBER 28, 2021

That’s why marketing and sales teams must determine buyer intent and generate interest so you can divide resources accordingly. Targeting consumers without considering their level of interest means missing out on low-hanging fruit — accounts with high buying intent signals. 3 ways marketing and sales teams can generate buyer interest.

Top of Funnel 111

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 111

EveryoneSocial

MARCH 24, 2022

This post is about employee influencers and the reasons why you should activate them. And, as you activate more influencers, you’ll generate more ROI. Sure, some of your people are already super active on social media, but, chances are the majority aren’t. Activating your entire salesforce should be a top priority.

Activities 98

Activities ROI Budget Programs Paid Search Agency 98

seo.co

NOVEMBER 7, 2021

Pop culture and entertainment-centric content tends to have a leg-up on more traditional businesses when it comes to being interesting. Millions of people might be interested in a new blockbuster movie, but how many people outside your industry would be interested in a new die-cutting machine or law practice ? Tell stories.

Content 119

Content Statistics Advertising Mediums Opinions 119

EveryoneSocial

MARCH 24, 2022

However, if you’re like 99.999% of marketers who aren’t satisfied with that paid ads ROI, please read on to learn about employee influencers and why you should activate them. And, as you activate more influencers, you’ll generate more ROI. Activating your entire salesforce should be a top priority. You deserve it!

Activities 95

Activities ROI Budget Programs Paid Search Agency 95

EveryoneSocial

APRIL 19, 2021

And managers that prioritize virtual team building activities will win out in the long-run. Why are Virtual Team Building Activities Important? Virtual team building activities can help colleagues learn about each other and what they enjoy doing in and out of work to create belonging and community across teams. Icebreakers.

Activities 110

Activities Ad Building Best Practices Work Management 110

EveryoneSocial

FEBRUARY 10, 2022

If you’re active on social media, you’ve inevitably come across more people talking about personal branding. But over the years, social media has become a must-have , with almost every employee active on at least one active social media channel. Best Examples of Companies Activating Personal Branding. Understandably so.

Paid Search Agency 98

Paid Search Agency Activities Personalization Demand Generation Agencies 98

Martech

MARCH 2, 2022

In other words, all of these activities have occurred anonymously in what marketers have coined the “Dark Funnel.”. Much of the customer journey happens offline and when activities occur online, they rarely follow a linear path. If a prospect actively researches, discusses, and evaluates a company, they clearly express interest.

Top of Funnel 110

Top of Funnel Activities Intent Signal Advertising Channels 110

Anyword

MARCH 18, 2022

As any publisher or marketer promoting commerce content on Facebook knows, the end goal is turning a passive view into an active buyer. That’s where the magic of the active voice comes in. In one case, using the active language of a CTA button resulted in a 37% decrease in CPC, as we’ll see in our findings below.

Activities 92

Activities Facebook ROAS Copywriting 92

Zoominfo

JANUARY 11, 2021

First quarter conference activity in 2021 trails the same period in 2020. It’s also interesting to note that while some companies that run conferences adjusted in 2020 to run virtual events, those online offerings do not match up to the numbers of prior in-person gatherings. Source: ZoomInfo. Source: ZoomInfo.

Conference 130

Conference Activities Zoominfo Opt-out 130

Markempa

MAY 24, 2021

Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University and co-author of Brand Activism: From Purpose to Action. To start, what is brand activism? So, her brand was active. A Lack of Trust in Society . Brian: That’s a helpful distinction.

Activities 76

Activities Brand Identity Branding Planning 76

Content4Demand

SEPTEMBER 24, 2021

Informing Content Based on Interest. A buyer “interest” set can be developed, similar to a persona, where intent data can inform what content to target based on the interests of the buyer at that time or, in some cases, based on actual articles consumed (and when exact article consumption is known to the seller).

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Zoominfo

NOVEMBER 12, 2020

Employee activism is nothing new. Needless to say, employee activism is important. At ZoomInfo, GIDI and our respective ERG’s know that activism isn’t simply something employees add to their resumes, but an unavoidable part of who they are. That’s activism. And as it turns out, most U.S

Activities 100

Activities Zoominfo Fulfillment Act-On 100

EveryoneSocial

JANUARY 28, 2020

It’s going to be difficult to get people interested if they are disconnected from their work culture — no matter if there are benefits for them. If you, your department(s), or organization as a whole are interested in employee advocacy, then you probably know the impact it can have. Admins Need to Be More Active.

Activities 126

Activities Enterprise Management Work Management Marketing Management 126

Full Circle Insights

SEPTEMBER 22, 2022

But the original waterfall tracks campaigns and activities associated with a person, and B2B marketers are selling to buying groups, not individuals. Forrester developed a new B2B Revenue Waterfall based on ABM, and it illustrates why generating MQLs is no longer Job #1 for marketers — target account activation is.

Activities 52

Activities Account Based Marketing Marketing Qualified Leads Top of Funnel 52

SnapApp

SEPTEMBER 19, 2019

Lead scores are commonly calculated using numerical point values for various activities—the higher the number, the better the chance that when handed to sales, the lead will convert. The problem with this approach is that marketers are grading their leads on limited criteria (the activities prospects engage in).

Lead Ranking 85

Lead Ranking Lead Scoring Activities Sales Qualified Leads 85

Madison Logic

JANUARY 17, 2024

Security Solutions Should Prioritize Accounts in the Manufacturing and Healthcare Verticals While our data shows increased interest among small and medium-sized companies for security solutions, it also reveals an 8% increase in  healthcare  vertical engagement with security-related content.​

Advertising Mediums 52

Advertising Mediums Budget Programs Verticals Software 52

EveryoneSocial

JUNE 16, 2020

One of these newish terms is brand activation , which can appear to be just another idea that people throw around and does not really matter. Here’s what is covered in this article: What is Brand Activation? Why is Brand Activation Important? Types of Brand Activation Brand Activation Tips.

Activities 103

Activities Brand Identity Branding Sample 103

EveryoneSocial

JANUARY 12, 2022

alone — are also active on social media, including 90% of physicians. How Activating Employee Networks Helps the Healthcare Industry. In fact, 84% of job seeker s say a company’s reputation is important, and 90% percent of candidates say they’ll apply for a job at an organization where the employer brand is actively maintained.

Social Networks 97

Social Networks Activities ROI Enterprise Management 97

Outreach

APRIL 20, 2020

In fact, our upcoming partnership with Bombora, the leading intent data provider, is a great way for sales teams to get a pulse on their buyer’s level of interest, as well as purchasing timelines. Thankfully, activity data quickly returned to normal. The Data on COVID-19.

Intent 102

Intent B2B Sales Activities Bombora 102

EveryoneSocial

DECEMBER 28, 2020

Here we will focus on how remote sales teams can stay active and grow leads, gain traction in the pipeline, and close more deals – no matter where they are working. Related : Interested in how brands leverage EveryoneSocial to improve social selling? What is Social Selling?

Activities 99

Activities B2B Thought Leadership Social Networks Thought Leadership 99