Only B2B

AUGUST 21, 2023

This evolution has led to the rise of virtual prospecting, a strategic process that harnesses the power of intent data for more meaningful engagement. Intent data has emerged as a game-changer in B2B prospecting. Tracking Online Buyer Behavior and Signals The online world provides a wealth of data about buyer behavior.

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Inbox Insight

DECEMBER 8, 2023

Reading time: 3 minutes Understanding ABM intent data In the world of ABM, B2B intent data provides the most valuable insights into a prospect thanks to the digital breadcrumbs left behind by potential customers during their online research stage. Where can intent data be obtained?

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Heinz Marketing

MARCH 31, 2024

Understanding Koala Unlike traditional methods that rely on generalized data and assumptions, Koala provides an in-depth understanding of individual accounts’ intentions and behavior. Companies can optimize conversion rates and maximize ROI by focusing resources on accounts that exhibit active intent.

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Intent Signal Marketing Automation Services Customer Satisfaction Intent Data 62

Zoominfo

DECEMBER 28, 2020

Given that nearly 90% of pre-purchase research is done on the internet, this online content consumption is a significant signal for understanding buyer intent. For every action a prospect takes, they create a trail of intent data across the internet. What are examples of data-based buying signals. Identify new prospects.

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Zoominfo

NOVEMBER 30, 2021

But the real competitive edge comes when you can target accounts based on the behavior of their employees. Intent data captures which accounts are in the market for a particular solution. Intent signals are strongest when content consumption activities are much higher than average and multiple people at the company are involved.

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Only B2B

FEBRUARY 21, 2024

It goes beyond demographics and past purchases to reveal your prospects’ active interest in specific products, services, or solutions. Relying solely on demographics or past purchases misses the key ingredient: active buying intent. Let’s delve deep into Intent Data in Personalized B2B Marketing.

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6sense

MAY 12, 2020

With this partnership, Bombora’s intent data is available in 6sense for mutual customers to utilize when identifying accounts to target with marketing and sales activities. Company Surge data complements 6sense’s proprietary first- and third-party intent data to deliver an even more complete view of B2B buyer behavior in the market. “As

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NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. This data enables sales teams to focus marketing spend on prospects who are actively ready to buy.

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Zoominfo

MAY 27, 2021

Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve. The Basics: What Exactly is ZoomInfo Intent?

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Zoominfo

OCTOBER 28, 2020

The moment a significant uptick occurs in search activity, our customers will be alerted and able to engage warm prospects the moment they are actively searching for the solutions they provide. . And the reason we decided to write about it now is that streaming intent is the proverbial cherry on top of the sundae.

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Only B2B

JUNE 14, 2023

B2B Intent Marketing is a strategic approach that involves identifying and leveraging intent signals to capture high-quality leads. B2B Intent Marketing: Capturing Business Leads Understanding the Buyer’s Journey and Intent Signals The buyer’s journey is a critical aspect of B2B Intent Marketing.

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Zoominfo

NOVEMBER 24, 2020

Streaming intent data, like ZoomInfo’s new Streaming Intent tool , is what we like to call the cherry on top of the B2B sundae. Streaming intent data provides the best, up-to-date intent information as it’s happening. That way, you can reach out to prospects as they are actively seeking more information about you.

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Intent Data Intent Marketing Analytics Tools Intent Signal 130

Zoominfo

OCTOBER 5, 2021

Scenario With website visitor insight software, you can turn anonymous, high-value visits to your website into known accounts with strong first-party buyer intent signals. Combining visitor tracking tools with automated workflows allows you to automate communications to accounts with meaningful activity on your website.

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Rev

FEBRUARY 28, 2023

How exegraphics differ from intent Exegraphics and intent data offer essentially a macro- and a micro-view of a potential customer. Intent signals reflect individual actions that indicate some amount of willingness to engage with your company’s offerings. You’d know what they like to eat and when they’re most active.

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SalesIntel

DECEMBER 8, 2023

This article delves into the strategic integration of enriched data, unveiling its pivotal role in not just understanding but actively engaging and converting potential leads. It goes beyond basic demographic details to include various components such as firmographics, technographics, behavioral insights, and intent signals.

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Only B2B

JULY 13, 2023

Intent Data: A Game-Changer for B2B Event Marketing Understanding Intent Data: Intent data refers to the valuable information collected about individuals’ or companies’ behavior and actions, indicating their buying intent.

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Martech

DECEMBER 19, 2022

This big shift has thrust intent into the spotlight to identify and prioritize the right accounts to reach out to based on account and buyer behavior and, in turn, catapulting outbound sales and outreach as today’s number one intent use case. ” Dig deeper: How to leverage intent and engagement in the buying cycle.

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SalesIntel

JULY 10, 2023

Understanding buyer intent has become crucial to marketing, sales, and revenue operations (RevOps) strategies in the current competitive business climate. With intent data, businesses can identify high-value prospects actively researching products or services related to their offerings.

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Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

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SalesIntel

APRIL 15, 2024

By actively addressing their concerns and providing thorough answers to their inquiries throughout the process, you instill confidence in their decision-making while showcasing the value you bring to the table. Empower and reassure clients: Acknowledge that the B2B buyer journey can be daunting. Here’s how it can help at each stage: 1.

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Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

MARCH 14, 2024

What is Buyer Intent Data? Buyer intent indicates the likelihood or readiness of a prospect to make a purchase. It is inferred from various signals such as online search behavior, engagement with marketing materials, and interactions with sales representatives.

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SalesIntel

JANUARY 21, 2022

Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. What is Intent Data in a Nutshell? Intent data provides insights into your prospects’ purchasing intent and online research behavior.

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Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Content4Demand

NOVEMBER 5, 2021

This demise of third-party cookies will result in the rise of first-party behavioral data across all channels of B2B marketing, forcing data-driven marketing and demand generation platforms to build wider networks to compile data from publishers’ content, Java script, and first- and second-party data. Intent helps define that granularity.

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Leadspace

SEPTEMBER 16, 2022

If you work in sales or marketing, there probably hasn’t been a day where you have not heard about implementing or operationalizing intent data to target and engage your prospects effectively. But what is Intent data? This insight often correlates to potential intent to take a specific action. Let’s take a closer look.

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NetLine

DECEMBER 7, 2023

Successful B2B marketing requires we understand the specific needs and behaviors of our customers. While we’ve explored the insights and advantages B2B intent data offers in previous posts, let’s shift our focus to a specific application of this transformative resource: Account-Based Marketing (ABM).

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Inbox Insight

OCTOBER 27, 2023

In this ever-evolving landscape, one powerful tool has emerged that is revolutionizing the way B2B marketers work: buyer intent data. This invaluable resource provides businesses with unrivalled insights into their prospect’s behavior, enabling them to present their offerings at precisely the right moment.

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Engagio

AUGUST 15, 2023

Perhaps the most significant flaw with retrofitted B2C ad tech is that it can’t tap into the holy grail of B2B targeting data that uses real-time B2B intent signals to prioritize the IPs and cookie IDs to use within each account. In other words, wasteful spending. Without this, IP-based targeting is all you get. How does it do that?

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SalesIntel

APRIL 19, 2024

All these activities increase the chances of converting leads into customers. SalesIntel provides verified direct dials, firmographics, technographics, and intent signals to enhance contact details. Offers real-time insights into company news, events, and competitor activity.

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ABM in Action

JUNE 29, 2023

NetLine , a content marketing and lead generation company, launched INTENTIVE , which the company claims is the only buyer-level intent platform that delivers real-time insights into prospects that are actively expressing intent within a B2B account.

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Inbox Insight

NOVEMBER 10, 2023

By combining buyer intent algorithms with your own company records and continually updating them, you can tap into data you already own to see which accounts are in-market to purchase imminently. Not only does this save money in external data spend, but it helps you get to know your buyers and map their behavior effectively.

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DealSignal

MARCH 2, 2024

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks, and downloads of resources such as e-books, whitepapers, and case studies.

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Only B2B

FEBRUARY 6, 2024

Put simply, B2B intent data reveals the buying intentions of potential customers. It encompasses various online activities, behaviors, and signals that indicate a prospect’s interest in a specific product, service, or industry.

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NetLine

JANUARY 30, 2024

In this blog, we’ll share some of the exciting results and new developments taking place within the INTENTIVE platform, and how it’s making waves by providing real-time insights into active intent within B2B accounts. INTENTIVE now boasts new integrations and functionalities to maximize intent.

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Only B2B

FEBRUARY 11, 2024

That’s where intent data comes in as your compass, helping you identify potential customers actively searching for solutions like yours. But with different types of intent data available – first-party, second-party, and third-party – choosing the right one can feel like a complex puzzle. First-party data is the rescue!

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SalesIntel

OCTOBER 20, 2021

While advertisements and cold outreach are common strategies for generating leads, buyer intent data is the future of lead and revenue generation. What is Buyer Intent Data, and Why Should It Be in Your Database? Intent Data is a set of behavioral signals that helps you judge your prospects’ intent to buy a product or service.

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Aberdeen

MARCH 25, 2019

Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry. Marketers can even target ads on YouTube videos to prospects who have been identified and segmented based on purchase intent signals they’ve emitted.

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DealSignal

APRIL 10, 2024

B2B buyer behavior has shifted dramatically to independent, online research. This is where timing is key because it’s critical to identify when your ideal buyers are actively doing their research. This is where timing is key because it’s critical to identify when your ideal buyers are actively doing their research.

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