Marketing Insider Group

APRIL 20, 2020

In marketing today, one of the most impactful trends is the use of employees to build trust with customers and to establish your brand as a thought leader within your industry. I call this employee activation – a concept that goes much deeper than boosting your marketing ROI. Psychological safety starts with empathy.

Activities 262

Activities Work Management Marketing Management Opinions 262

KoMarketing Associates

NOVEMBER 3, 2020

New research suggests that prior to the COVID-19 pandemic, marketers expected their marketing budgets to grow more than their demand generation budgets. Activate recently published the “State of Demand Gen 2020” report, and data showed that since the pandemic began, 55% of marketers have increased demand gen activity.

Marketing Report 267

Marketing Report Activities Demand Statistics 267

Tomorrow People

JULY 26, 2022

What you need to know about brand research, and how it can help you stand out from the competition. The answer lies in brand research. This article will help you understand the most fundamental components of brand research—including goals, techniques, and ways you can use brand research to develop (or redevelop) your brand strategy.

Research 156

Research Brand Identity Branding Lead Ranking 156

Marketing Insider Group

DECEMBER 21, 2020

According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% this year as well. Makes sense. But there’s a catch.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Tomorrow People

JULY 26, 2022

What you need to know about brand research, and how it can help you stand out from the competition. The answer lies in brand research. This article will help you understand the most fundamental components of brand research—including goals, techniques, and ways you can use brand research to develop (or redevelop) your brand strategy.

Research 156

Research Brand Identity Branding Lead Ranking 156

Webbiquity

JULY 11, 2023

Today, they have transcended those glittering confines and entered the lofty corridors of the B2B realm, bestowing their unique brand of persuasive charm on industry segments that have traditionally taken a more reserved marketing approach. Research and find a solution that seamlessly integrates with your existing tech stack.

Marketing Management 191

Marketing Management B2B Marketing Planning B2B 191

Marketing Insider Group

OCTOBER 15, 2019

A common theme at the Fraudnomics summit was that there are no common industry metrics or standards, or ways to certify that someone is a legitimate influencer. The research on employee advocacy is clear: employee content gets 8x more engagement than brand channel content. You’re leaving opportunity on the table.

Activities 217

Activities Marketing Agencies 2 Paid Search Agency Case Studies 217

ANNUITAS

MARCH 21, 2023

It is also easier to now have multiple, separately trained models against key criteria like industries, or analyzing new business leads vs existing customers. Also, the company has improved the ability to segment and activate Account-based Marketing lists.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. You may face other challenges but these seem most common in my conversations with manufacturers and industrial companies.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Ranking 104

The Marketing Blender

APRIL 17, 2024

From mining and transportation to construction and manufacturing industries, industrial companies have high-ticket sales and LONG sales cycles with many stakeholders. Consider this: your sales team may be unable to make much progress in the “bust” times that impact your customers’ ability to buy industrial products.

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Advertising Agencies 52

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. My personal thoughts and experiences as an industrial marketer and consultant. I’ve witnessed countless industrial companies’ challenges and frustrations firsthand. Source ] So, what does this mean for B2B industrial marketers?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Hinge Marketing

NOVEMBER 18, 2020

When conducting market research for your professional services firm, there are several methods to choose from. If you want to paint the best picture of your marketplace and brand, you’ll need to utilize primary and secondary research as part of your market research process. Understanding Your Market with Secondary Research.

Research 160

Research Process Training Customer Surveys 160

Top Rank Marketing

OCTOBER 17, 2023

At B2B Forum the two companies held a panel to discuss the research and share insights. Evolving Role of Webinars: Historical Context: Laura mentioned that her initial research on digitizing events did not catch much attention, but the pandemic changed that perspective. During the Webinar: Focus on engagement.

Webinar Metrics 110

Webinar Metrics Forrester Top of Funnel Research 110

chiefmartech

JANUARY 25, 2023

Not coincidentally, it also lines up with this research from Boston Consulting Group interviewing ~2,000 companies on the current state of their “digital transformation”: Most are still in the process of transforming. But as a second-order effect, I believe this is a tailwind for the martech vendor industry too.

Marketing Management 116

Marketing Management Activities Paid Search Agency Marketing Automation Services 116

Hubspot

APRIL 12, 2023

When assessing your team’s performance, sales activities offer crucial metrics. With proper sales activity management, you can influence sales objectives and business results. When building your strategy, you’ll need to set sales activities goals and track how your team measures up.

Work Management 83

Work Management Marketing Management Activities Marketing Proposals 83

Aberdeen

FEBRUARY 12, 2019

The visualizations reminded me of my days in SEO when I tracked the performance of stories in Google Analytics, and the term “ attention economy ” also made me think about the data science and methodology of tracking buyer intent signals, content consumption , and active research being conducted on the web.

Activities 40

Activities Research Purchase Intent Intent Signal 40

Tiecas

SEPTEMBER 5, 2023

But what exactly is the difference between an industrial marketing strategy and a plan? In this article, I will delve into the nuances of these two concepts and explore how they contribute to the growth and profitability of industrial businesses. It provides a roadmap that guides all marketing activities and ensures a focused approach.

Planning 52

Planning Marketing Budget Creation Marketing Budget Marketing & Strategy 52

KoMarketing Associates

NOVEMBER 15, 2018

Although marketers have a slew of different ways to reach out to their target audiences, new research suggests that they are failing to measure the ROI of their initiatives. About 39 percent said that they measure the ROI of most of their activities. Social media marketing, for instance, remains a pain point for many marketers.

Marketing Report 151

Marketing Report ROI Activities Social Networks 151

Contently

NOVEMBER 22, 2021

All industries had to change the way they used technology — and content marketing was no different. Around 58 percent of respondents said online events produced the best results over the last 12 months — with research reports and articles less than 3,000 words coming in a close second. Focus on helpfulness and kindness. Key takeaways.

B2B Marketing 174

B2B Marketing Research Content Marketing Marketing Budget Creation 174

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 98

Research Case Studies Case Study Skype 98

Only B2B

DECEMBER 10, 2020

We will learn more about content marketing strategies in our next blog, till then let’s know about Content marketing and how useful it is to the B2B industry. . When people research on the web they think they are ‘JUST RESEARCHING’ but they are getting influenced to buy our product. What Is Content Marketing? .

B2B Marketing 134

B2B Marketing Content Marketing B2B Marketing Management 134

Seismic

DECEMBER 6, 2023

I’m proud to share that Seismic has been named a winner of the 2023 Aragon Research Innovation Award for Sales Enablement. Seismic VP of Product Marketing, Eve Alexander, attended Aragon Transform 2023, the annual Aragon Research awards ceremony, on December 5, 2023, to formally accept the award on Seismic’s behalf.

Marketing AI 69

Marketing AI Research Vendors Tagging 69

Salesforce Marketing Cloud

FEBRUARY 2, 2023

What exactly is the Fourth Industrial Revolution — and why should you care? The Fourth Industrial Revolution is a way of describing the blurring of boundaries between the physical, digital, and biological worlds. Start now Here’s everything you wanted to know about the Fourth Industrial Revolution (but were afraid to ask).

Marketing AI 98

Marketing AI Internet Marketing Privacy Terms and Conditions 98

Brightedge

JUNE 10, 2022

SEO research is a multifaceted, long-term process. An effective strategy has numerous components, from initial keyword research and competitor analysis, to ongoing tracking and maintenance of rankings. Without them, it’s impossible to perform even the most basic SEO research tasks. Keyword research is vital.

SEO 111

SEO Research Enterprise Management Tools 111

EveryoneSocial

JANUARY 12, 2022

But it’s not just the healthcare industry’s social media managers who share, post, tweet, and comment. alone — are also active on social media, including 90% of physicians. How Activating Employee Networks Helps the Healthcare Industry. Healthcare workers — of which there are 22 million in the U.S.

Social Networks 97

Social Networks Activities ROI Enterprise Management 97

InsightSquared

MAY 25, 2021

Industry-first Benchmark Study from InsightSquared and RevOps Squared Reveals Top Avenues for Boosting Forecast Accuracy include Improved Data Quality, Increased Sales Rep Accountability and Automation . Following are key takeaways from the research: Sales Rep involvement and data quality are key to improving accuracy.

Forecasting 156

Forecasting Lead Ranking Enterprise Management Research 156

Thinkers360

MARCH 22, 2024

At a Glance Maribel Lopez Founder and Principal Analyst, Lopez Research LLC Focus Areas : AI, Mobility, Analytics, Future of Work. Navigating AI in Contact Centers with NICE’s Carmit DiAndrea , Lopez Research Analyst Perspective: AI and Growth Drive HPE’s Strategic Acquisition of Juniper, But It’s Too Early to Declare Victory.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Zoominfo

OCTOBER 16, 2018

Reddit —the self-proclaimed front page of the internet—is a social networking site with more than 330 million monthly active users. The platform offers a unique and untapped goldmine of market research. This is beneficial for research as it encourages more open-ended discussion. Reddit is more than just a social networking site.

Research 159

Research Peer-to-peer Marketing Automation Services Zoominfo 159

SmartBug Media

MARCH 17, 2023

Market research is a valuable tool that can help you understand the needs and preferences of your potential customers. By researching the existing market, understanding consumer buying trends, and recognizing the competition’s strengths and weaknesses, businesses can succeed when developing a strong marketing plan.

Research 98

Research Service Product Planning 98

KoMarketing Associates

MARCH 26, 2019

Although artificial intelligence (AI) is growing as a prominent tactic among marketers, new research suggests that many marketers are still hesitant to turn to it to achieve their top objectives. However, only 16 percent of respondents said they are actively working on AI-related projects, and 27 percent have no plans to tackle AI in 2019.

Marketing Report 156

Marketing Report Activities Planning Paid Search Agency 156

Content Standard

DECEMBER 6, 2023

But for all the disruption that’s shaped our industry’s current condition, the concerns and needs of healthcare leaders aren’t a mystery. The answer is market research. A market research-enhanced content strategy keeps rhythm with the focus of healthcare decision makers.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Business Brainz

MARCH 21, 2021

Why research for ABM? Research is significant particularly at the early stages of any Account-Based Marketing program The importance of research is implied by the importance of organizations resolving their understanding of where Account-Based Marketing fits in their overall business objectives. How research can humanize ABM?

Account Based Marketing 100

Account Based Marketing Research ABM Paid Search Agency 100

Hinge Marketing

JUNE 25, 2020

Conducting prospect research can help you alleviate their concerns. The more you know about a prospect’s business, industry and role, the greater your chances of building an emotional bridge with them—and the easier it will be for them to trust you. What Is Prospect Research and Why Is it so Important? You’ll earn their respect.

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99

Salesforce Marketing Cloud

JULY 26, 2023

Tim Smyth, Trailblazer and #DreamDesigner , understands how traditional research methods tend to leave out people who identify as neurodivergent. So when Smyth began design research for an employee experience (EX) project, he committed to making it inclusive. It even improved the quality of the research results.

Research 52

Research Design Peer-to-peer Ethics 52

Sprout Social

FEBRUARY 8, 2023

But if you work in a technical or niche industry, it might seem like you don’t belong on social. No matter your industry, you can make waves on social media. Industry events and webinars make space for people to discuss trends, talk about controversies and tout the latest innovations in their industries. Godspeed Spook.

Paid Search Agency 87

Paid Search Agency Advertising Agencies Social Media Classified Ads 87

EveryoneSocial

DECEMBER 28, 2020

Here we will focus on how remote sales teams can stay active and grow leads, gain traction in the pipeline, and close more deals – no matter where they are working. Research is a key component for social selling so following topics and thought leaders in your target markets will help your sales team stay ahead of the curve.

Activities 99

Activities B2B Thought Leadership Social Networks Thought Leadership 99