Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Here are several impressive video marketing stats : 86% of businesses use video for marketing. 78% say it directly helps increase sales, and 84% say it’s helped generate leads.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Sprout Social

JANUARY 24, 2024

Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives. Generate 500 leads within the next month through influencer marketing campaigns. Reach and impressions Tracking reach and impressions in influencer marketing is one of the simplest ways to measure brand awareness.

Paid Content 97

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 97

Valasys

APRIL 26, 2019

A leading B2B marketing services company, Activate Marketing Services, has unveiled a new product that promises its B2B marketing customers a faster pipeline for the purpose of generating leads from their account lists after which retargeting those potential buyers with display ads that are of high relevance. ” Key Components.

Activities 49

Activities Account Based Marketing ABM Demand Generation 49

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. What is social media SEO?

Social Media 154

Social Media SEO Cost Per Click Media 154

illumin

JANUARY 16, 2024

Meta is growing and shifting alongside its user base – evolving to fit market needs. eMarketer adds that while TikTok will remain dominant with users in 2024, Facebook is going to be the higher revenue earner, with Facebook bringing in $1.02 per user, per hour by 2025. For a third quarter in a row, CPMs on Instagram dropped.

Advertising Agencies 93

Advertising Agencies Advertisements Advertising Trends 93

SocialPilot

JANUARY 14, 2024

of LinkedIn users are males, while 42.8% The number of LinkedIn users is projected to reach over 1 billion by 2025. of the LinkedIn user base is aged between 25-34. Over 75% of LinkedIn users are based outside the United States. of LinkedIn users from the United States of America are males, while 47.9% are females.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Kevin Indig

OCTOBER 30, 2023

 Watch the percentage change in impressions, clicks, CTR, active pages, and ranking in dynamics. View the performance of all the keywords, new and lost keywords, zero-click keywords, along with winners and losers (by impressions, clicks, CTR, and positions). Find out which URLs have grown or dropped over time. 

Brand Identity 106

Brand Identity Branding CTR API 106

EveryoneSocial

OCTOBER 10, 2023

To generate revenue. If you want impressions and engagement on your brand posts, you better be ready to put some ad dollars behind them because that’s the only way it’s going to happen. While social networks DEPRIORITIZE content posted to brand pages, they PRIORITIZE content posted by users to their timelines. Primarily via ads.

Tactics 116

Tactics Brand Identity Branding Marketing & Strategy 116

Outbrain

MAY 19, 2022

Let’s now deep dive into 3 reasons why activating Smartlogic is a no brainer. #1: Learning about audiences and running a real time auction to select the best ad format (we call these cards) for each user. What is the optimal user interface that delivers maximum engagement rates? 1: Earn More. 3: Save Time. Final words.

Activities 29

Activities Advertising Agencies Mobile Advertising CTR 29

Martech

APRIL 2, 2024

Ogilvy recently conducted research on B2B influencers and found that an impressive 75% of B2B marketers are actively using B2B influencer marketing. Additionally, 40% have experienced increased lead generation and sales outcomes due to influencer marketing. Users flock to LinkedIn seeking work opportunities and network growth.

B2B Marketing 124

B2B Marketing B2B Planning B2B Thought Leadership 124

Martech

APRIL 10, 2024

Innovation without usability is like a Ferrari without an engine — looks impressive but is ultimately useless. User-friendliness should be the cornerstone of every martech product. Design with empathy, prioritize intuitive interfaces and focus on enhancing the user experience, not hindering it.

Work Management 103

Work Management Marketing Management Product Differentiation 103

ScanmarQED

FEBRUARY 27, 2024

Tech giants like Google, Apple and Facebook have made significant changes in response to privacy concerns, affecting the way advertisers track and target users across devices and presenting roadblocks for MTA with obtaining complete and accurate consumer journey data. On Thursday, they click on a YouTube ad, but they don’t make a purchase.

Multi-Touch Attribution 59

Multi-Touch Attribution Lead Ranking Allocation Touchpoints 59

SocialPilot

JANUARY 31, 2024

Imagine the profit you can generate by combining these two different segments of businesses. The activities are planned to attract a larger target audience to their conference. Result With their messaging style, HubSpot was able to generate yet another milestone with more than 12K attendees offline and 100K viewing online.

Case Study 90

Case Study Case Studies Work Management Studies 90

Navigate the Channel

OCTOBER 4, 2023

The “measure what matters” phrase has been around for a long time, but as marketers we can put it into practice more today than in any decade or generation in the past. RELATED: 7 of the Most Important Website Metrics to Track If you desire X number of conversions to generate revenue, then you need Y number of website visitors to get there.

Planning 65

Planning Cost per Lead Classified Ads Advertising Agencies 65

Matchcraft

MARCH 7, 2023

With over 2 billion monthly active users , YouTube offers a massive opportunity for businesses to promote their products and services to a broad and diverse audience. Some of the key metrics to monitor and measure include: Impressions: The number of times your ad was displayed to users on YouTube.

Youtube 98

Youtube Paid Search Agency Advertising Agencies Ads 98

SocialPilot

MARCH 5, 2024

If not, then let’s see the list of consequences of avoiding Facebook metrics: Wrong audience targeting Fewer impressions and reach on posts Fewer conversions through better ads Low returns on Facebook marketing expenditure Less engagement Missing on the best times to post on Facebook Less referral traffic And the list could go on. Agreed yet?

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Huptech Web

JANUARY 29, 2024

Activation In this stagе, customers havе thеir first mеaningful intеraction with your product. Hеrе, the emphasis is on creating a great first impression, whеthеr a usеr making thеir initial purchasе or еngaging mеaningfully with your product or sеrvicе, turning nеw usеrs into activе usеrs.

Paid Content 52

Paid Content Growth Marketing Lead Ranking Word of Mouth 52

Stevens & Tate

MARCH 4, 2024

As a marketer, understanding the nuances of both platforms can empower you to craft strategies that resonate with the digital generation. Balancing Traditional and Internet Radio Ads So, which is better for the digital generation? In fact, audio advertising was recently ranked the fastest growth of any media !

Advertisements 97

Advertisements Advertising Paid Search Agency Advertising Mediums 97

SocialPilot

JANUARY 21, 2024

They skillfully spotlight their diverse properties by intertwining professional photos and user-generated content. On their Twitter handle, @HyattConcierge , they demonstrate an active and empathetic approach to customer feedback. For instance, check out the Ace Hotel group’s strategy on Instagram.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Lead Liaison

DECEMBER 8, 2022

What impression would you like to make as a company? Let’s talk engagement: Event activations are becoming the new norm for enhancing interaction at in person and hybrid events. Activations, also known as Gamification, connect attendees with activities that combine fun with education and brand impression.

Lead Liaison 90

Lead Liaison Trade Show Marketing Automation Services Lead Capture 90

Buffer

JULY 7, 2022

👇 1) Reels generate 22% more engagement than regular Instagram posts ( source ) Instagram actively promotes Reels across the app. They pop up all over Instagram (more on that later) to capture the attention of users. Sure Reels drive more engagement, but we didn’t expect users to save them for later.

Marketing Analytics Tools 97

Marketing Analytics Tools Impressions API User-Generated Content 97

Stevens & Tate

MARCH 27, 2023

Before seeking user engagement and reactions, you need to understand how a given social media platform works. They play an important role in SEO optimization as they indicate the quality of content and generate traffic, which ultimately helps in ranking higher on search engines. This also makes them feel more connected to your brand.

SEO 115

SEO Peer-to-peer Paid Search Agency Lead Scoring 115

Stevens & Tate

MARCH 31, 2024

Noteworthy Marketing Trends and News Google’s Update and Latest Changes In its ongoing quest to enhance user experience and maintain the integrity of its search platform, Google unveiled an important core update in March 2024. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

FunnelEnvy

FEBRUARY 19, 2024

High-converting landing pages are strategic assets that transform curious visitors into engaged users and paying customers. Their initial impression, shaped by your B2B SaaS landing pages, determines whether they become a lead or bounce away. The awareness stage can be the best landing page for lead generation.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Sprout Social

APRIL 25, 2023

billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. By digging into Facebook audience insights and analytics tools , you are empowered to effectively reach your ideal audience and filter through the billions of active users on the app.

Facebook 114

Facebook Effectiveness Ideal Customer Profiles Aggregators 114

Buffer

NOVEMBER 2, 2022

Here’s a question that puzzles most social media users … Why do some of my posts get more views than others? We compared the average number of retweets, the number of impressions and the average reach for both types of tweets. It’s a difficult question to answer. Each social network has a different algorithm.

Social Networks 97

Social Networks Analysis Impressions Viral Marketing 97

illumin

NOVEMBER 24, 2023

Finally, advertisers are catching on that a large portion of social media users are scrolling with the volume off. When creating mobile-centric campaigns, marketers must consider user experience. ChatGPT achieved 100 million monthly active users within the first two months of its launch – an impressive achievement.

Advertisements 52

Advertisements Advertising Trends Mobile Advertising 52

Martech

JUNE 29, 2022

It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). Performance marketing is any online marketing activity that can be tracked and attributed to a specific action or result. Leads – The advertiser pays a fixed amount for each lead generated.

Marketing Attribution 99

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies 99

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. Demand-side platforms.

Advertising Agencies 116

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 116

Sprout Social

OCTOBER 10, 2023

These product collaborations might include event activations, unboxing videos, reviews and pre-release content to help create hype and excitement around the launch. The influencer trip resulted in 3 million impressions and an increase of 5,000 followers across TikTok and Instagram, according to Topicals.

Examples 124

Examples Campaigns Advertising Agencies Burn Rate 124

Salesforce Marketing Cloud

JANUARY 29, 2024

You can create personalized email campaigns with dynamic content adapted according to set criteria such as user preferences, access times, or user locations. When a reader gets an email that doesn’t feel generic, but reaches them at the right time, we’ve found they’re more willing to take action.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Go Beyond SEO

APRIL 26, 2023

Law firms engage pay-per-click (PPC) strategies to increase their online visibility, generate leads, and acquire new clients. Pay-per-click advertising allows law firms to reach potential clients who are actively searching for legal services online. B2B Focus: LinkedIn is particularly effective for B2B (business-to-business) marketing.

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

Go Beyond SEO

APRIL 26, 2023

Law firms engage pay-per-click (PPC) strategies to increase their online visibility, generate leads, and acquire new clients. Pay-per-click advertising allows law firms to reach potential clients who are actively searching for legal services online. B2B Focus: LinkedIn is particularly effective for B2B (business-to-business) marketing.

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

Bannerflow

JUNE 1, 2023

The app, partially integrated with Instagram, will allow users to maintain their verification and handle while inviting followers to join the platform. The company plans to onboard high-profile public figures and leverage its vast user base through apps like Instagram, Facebook, WhatsApp, and Messenger.

Social Media 98

Social Media Media Youtube Paid Search Agency 98

ScanmarQED

JANUARY 10, 2024

Our solution, called Roivenue , works differently and works in two major steps: First, it uses enhanced connectors, which pull conversion and impression data from all platforms. As a result, synthetic impressions are inserted into the customer journey. Pairing algorithms use this information to enrich incomplete customer journeys.

Multi-Touch Attribution 105

Multi-Touch Attribution Marketing Budget Work Management Marketing Management 105

Sprout Social

JUNE 1, 2022

If you’ve ever had to explain the merit of impressions and engagement, you likely understand the frustration. For example, someone’s needs early on in starting to use the product likely differ from seasoned super users, or even more hesitant users who may need some incentive to stick with it. Super user engagement.

Social Marketing 116

Social Marketing Planning Work Management Peer-to-peer 116

Oktopost

APRIL 21, 2022

Find Great User-Generated Content. Monitoring social media sentiment and staying in active communication with your audience can make a big difference in your social media engagement. For example, simply helping social media users through product and service issues will give users a positive impression of your brand. ?

Content 118

Content User-Generated Content FAQ Social Media 118